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TRADE SHOW
CUSTOM PURCHASE & CUSTOM RENTAL
PAGE2
INTRODUCTION
nParallel specializes in communicating your brand, your message and your truth at eye level
and arm’s length. Whether trade show exhibit hall, retail, distributor location or a corporate
lobby, it is always at the critical intersection of shopping vs. buying.
Our team has partnered with global brands like Microsoft, Nike, Bridgestone, Aveda, Under
Armour, Cambria, Medtronic, New Era, Crocs and many others. We understand what really
matters and we deliver on time, on budget and spot on effective.
nParallel was opened in 2003 by a team loaded with extensive industry experience spanning a
variety of sectors. Since then, nParallel has been recognized twice by the Minneapolis/St. Paul
Business Journal as one of the “Fast 50” companies in the Twin Cities; and its co-owner and
president, Megan Diamond, as one of the 25 Women to Watch in business in the Twin Cities.
The company has been ranked on the Inc. Magazine’s “Inc. 5000” fastest growing privately
held companies; and most recently, in February of 2014, nParallel was honored on Event
Marketer magazine’s Fab50 list of the top 50 exhibit designers in the U.S.
Our creative team has taken Best-In-Show hardware many times over for world-class design,
which, we can’t lie, makes us smile. But the truest and only accolades that matter are those
of happy and successful clients.
PAGE3
BRAND STRATEGY DEVELOPMENT
BUILDING CONFIDENCE
Study, strategy, site surveying and just plain smarts will always precede the physical
build up of your project. This is the Define phase of our Define, Design & Deliver process.
We devote a massive amount of brain cells to making certain that when people arrive at
the intersection of shopping vs. buying, they know exactly which direction go.
Bridgestone Executive Symposium
PAGE4
DESIGNED ON PURPOSE
They say design surrounds us at all times, and never is that more true than with the works
we design. At nParallel, we are equal parts marketers, architects, engineers, performance
artists and designers with a side of Rock nRoll drummer wannabes. This high-energy
hybrid is evident in the way we design for trade show spaces, full-on retail environments,
P.O.P. displays, fixturing and more. Design is the critical part two in our ever-present
Define, Design & Deliver mantra.
DESIGN
Wolters Kluwer Health Trade Show Exhibit
Sage Glass Exhibit
Aveda Trade Show Exhibit
PAGE5
GRAPHIC MESSAGING
MESSAGE RECEIVED
No mixed messages, no messages interrupted and no messages in bottles. Our graphic
design pros know how to Deliver their part of Define, Design & Deliver. We create clear,
succinct and unexpectedly attractive (and attracting) graphics to support your brand,
your real estate and your goals.
Firestone Road Show Truck
“Every challenge we have asked nParallel to take onthey have met and solved with imagination in design,discipline in production, and excellence in customer service.” –	 - E. Bradford Pugh		
	 Manager, Marketing Communications,
Bridgestone Commercial Solutions
PAGE6
THE KNOW-HOW, -WHERE & -WHO
Our materials sourcing begins with material researching and is driven by material
resourcefulness. We explore far and wide, we tap into our trusted pipelines and we
dig with the passion of a flea market fanatic to find nothing but the gems for you.
MATERIALS SOURCING
SunOpta Trade Show Exhibit
PAGE7
ENGINEERING
RIGHT ANGLES
nParallel engineers are a special breed. First, they love a great show. They engineer for the
competing realities of real-world spaces (aka., trade show insanity) and the harsh realities
of shipping, assembly and the unending tick of the clock. They engineer ingeniously and
prep smart with prototypes. They create, prepare and think from every direction so you
can stay focused on one direction. We wouldn’t trade them for any crew.
Chief Trade Show Exhibit
“Companies’ relationships with exhibit agencies come
and go. Our relationship with nParallel has endured
because we can depend on them. That longevity
stands as the most compelling endorsement we
can give.”
	 - Sallie Baker,
	 Manager of Exhibits & Special Events,
	 Chief Mfg.
PAGE8
MAKING IT BETTER
Ultimately, all the Defining, Designing & Delivering on earth means nada if fabrication
is second rate. Our craftspeople are top-shelf pros with years of experience putting the
pieces together and making a concept a creation. Whether we fabricate internally or
through one of our vested and valued strategic partners—it will be brilliant.
FABRICATION & GRAPHIC PRODUCTION
Micros Trade Show Exhibit
PAGE9
QUALITY CONTROL
FINAL MIDAS TOUCHES
From the simplest set-up to the most complex Rubik extravaganza, nParallel handles them
all with extreme care. Assembly is a fine art of precision, finishing is a keen-eyed disci-
pline of detail and quality control overarches everything we do (and don’t do).
Wilson Tool Trade Show Exhibit
“nParallel is strategic in exhibit design and
visionary in the application of technology, yet
down-to-earth and practical.” –
	 -Jeff Paulson,
	 Director of Worldwide Marketing,
	 Wilson Tool International
PAGE10
HOME OR AWAY
We are here, there and everywhere we need to be to make certain that schedules are
kept, plans are executed and brains are headache-free. Shipping to one location or
1,000 locations, we are proud helicopter parents to our projects (and we know where to
rent a helicopter if needed). Whether we’re getting it to a far-flung there or we’re keeping
it snug and safe here—you will sleep well.
LOGISTICS & WAREHOUSING
Bridgestone MinExpo Trade Show Exhibit
PAGE11
SHOW SERVICES
ALL ABOUT PERFORMANCE
Weeks and months of planning and perspiration are worthless if show time is lackluster.
At nParallel, we realize that anything from the smallest bolt to the largest snowstorm can
derail trade show success. We are masters of long-haul freight management, short-hop
drayage and all manner of on-site AV staging, overall rigging and cool-handed wrangling.
Let us Show you.
Z-Wave Custom Rental Trade Show Exhibit
PAGE12
NPLAINVIEW™
WEB-BASED PROCESS MANAGEMENT
To ultra streamline communication with our clients, nParallel has developed
a proprietary, web-based program management and inventory control system.
This system is a management tool for ordering, tracking and monitoring all client
assets both in the warehouse and on location. Once again, we are harnessing
modern technology for a good and just cause.
Show Assets
Manage Shows
Manage users
PAGE13
EMPHASIS ON “ACTIVE”
nParallel knows fabrication, hardware and rigging like no other. In addition, we know
the critical importance of blending those skills with the entire spectrum of interactive
components and opportunities. Our cyber chops, electronic expertise and digital dexterity
guarantee you every interactive advantage. Your trade show will show off on a brilliantly
elevated level.
INTERACTIVE COMPONENTS
Bandag Product
Selector Interactive
Interactive Touch Screen kiosk
PAGE14
KEEPING IT KEEN GREEN
We have children and a collective conscience. Whenever, wherever and however possible,
we choose natural, sustainable and/or reclaimed materials for our projects. Green is not
simply a trending color at nParallel, it’s a permanent part of our process.
ENVIRONMENTALISTS
Aveda Trade Show Exhibit
display table
made from
reclaimed
black walnut
““We challenged nParallel with the creation of a non-traditional
trade show booth that featured specific experiential elements
designed to showcase the Aveda culture, mission, vision and
values. Their understanding of our goals was creatively
reflected in both concepting and execution of the booth design
and fabrication. nParallel not only met, but exceeded our
expectations.” –
	 - Kevin Molin, Vice President Technical Education, Aveda
THANK YOU

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nParallel_TradeShow_Capabilities_2015

  • 1. TRADE SHOW CUSTOM PURCHASE & CUSTOM RENTAL
  • 2. PAGE2 INTRODUCTION nParallel specializes in communicating your brand, your message and your truth at eye level and arm’s length. Whether trade show exhibit hall, retail, distributor location or a corporate lobby, it is always at the critical intersection of shopping vs. buying. Our team has partnered with global brands like Microsoft, Nike, Bridgestone, Aveda, Under Armour, Cambria, Medtronic, New Era, Crocs and many others. We understand what really matters and we deliver on time, on budget and spot on effective. nParallel was opened in 2003 by a team loaded with extensive industry experience spanning a variety of sectors. Since then, nParallel has been recognized twice by the Minneapolis/St. Paul Business Journal as one of the “Fast 50” companies in the Twin Cities; and its co-owner and president, Megan Diamond, as one of the 25 Women to Watch in business in the Twin Cities. The company has been ranked on the Inc. Magazine’s “Inc. 5000” fastest growing privately held companies; and most recently, in February of 2014, nParallel was honored on Event Marketer magazine’s Fab50 list of the top 50 exhibit designers in the U.S. Our creative team has taken Best-In-Show hardware many times over for world-class design, which, we can’t lie, makes us smile. But the truest and only accolades that matter are those of happy and successful clients.
  • 3. PAGE3 BRAND STRATEGY DEVELOPMENT BUILDING CONFIDENCE Study, strategy, site surveying and just plain smarts will always precede the physical build up of your project. This is the Define phase of our Define, Design & Deliver process. We devote a massive amount of brain cells to making certain that when people arrive at the intersection of shopping vs. buying, they know exactly which direction go. Bridgestone Executive Symposium
  • 4. PAGE4 DESIGNED ON PURPOSE They say design surrounds us at all times, and never is that more true than with the works we design. At nParallel, we are equal parts marketers, architects, engineers, performance artists and designers with a side of Rock nRoll drummer wannabes. This high-energy hybrid is evident in the way we design for trade show spaces, full-on retail environments, P.O.P. displays, fixturing and more. Design is the critical part two in our ever-present Define, Design & Deliver mantra. DESIGN Wolters Kluwer Health Trade Show Exhibit Sage Glass Exhibit Aveda Trade Show Exhibit
  • 5. PAGE5 GRAPHIC MESSAGING MESSAGE RECEIVED No mixed messages, no messages interrupted and no messages in bottles. Our graphic design pros know how to Deliver their part of Define, Design & Deliver. We create clear, succinct and unexpectedly attractive (and attracting) graphics to support your brand, your real estate and your goals. Firestone Road Show Truck “Every challenge we have asked nParallel to take onthey have met and solved with imagination in design,discipline in production, and excellence in customer service.” – - E. Bradford Pugh Manager, Marketing Communications, Bridgestone Commercial Solutions
  • 6. PAGE6 THE KNOW-HOW, -WHERE & -WHO Our materials sourcing begins with material researching and is driven by material resourcefulness. We explore far and wide, we tap into our trusted pipelines and we dig with the passion of a flea market fanatic to find nothing but the gems for you. MATERIALS SOURCING SunOpta Trade Show Exhibit
  • 7. PAGE7 ENGINEERING RIGHT ANGLES nParallel engineers are a special breed. First, they love a great show. They engineer for the competing realities of real-world spaces (aka., trade show insanity) and the harsh realities of shipping, assembly and the unending tick of the clock. They engineer ingeniously and prep smart with prototypes. They create, prepare and think from every direction so you can stay focused on one direction. We wouldn’t trade them for any crew. Chief Trade Show Exhibit “Companies’ relationships with exhibit agencies come and go. Our relationship with nParallel has endured because we can depend on them. That longevity stands as the most compelling endorsement we can give.” - Sallie Baker, Manager of Exhibits & Special Events, Chief Mfg.
  • 8. PAGE8 MAKING IT BETTER Ultimately, all the Defining, Designing & Delivering on earth means nada if fabrication is second rate. Our craftspeople are top-shelf pros with years of experience putting the pieces together and making a concept a creation. Whether we fabricate internally or through one of our vested and valued strategic partners—it will be brilliant. FABRICATION & GRAPHIC PRODUCTION Micros Trade Show Exhibit
  • 9. PAGE9 QUALITY CONTROL FINAL MIDAS TOUCHES From the simplest set-up to the most complex Rubik extravaganza, nParallel handles them all with extreme care. Assembly is a fine art of precision, finishing is a keen-eyed disci- pline of detail and quality control overarches everything we do (and don’t do). Wilson Tool Trade Show Exhibit “nParallel is strategic in exhibit design and visionary in the application of technology, yet down-to-earth and practical.” – -Jeff Paulson, Director of Worldwide Marketing, Wilson Tool International
  • 10. PAGE10 HOME OR AWAY We are here, there and everywhere we need to be to make certain that schedules are kept, plans are executed and brains are headache-free. Shipping to one location or 1,000 locations, we are proud helicopter parents to our projects (and we know where to rent a helicopter if needed). Whether we’re getting it to a far-flung there or we’re keeping it snug and safe here—you will sleep well. LOGISTICS & WAREHOUSING Bridgestone MinExpo Trade Show Exhibit
  • 11. PAGE11 SHOW SERVICES ALL ABOUT PERFORMANCE Weeks and months of planning and perspiration are worthless if show time is lackluster. At nParallel, we realize that anything from the smallest bolt to the largest snowstorm can derail trade show success. We are masters of long-haul freight management, short-hop drayage and all manner of on-site AV staging, overall rigging and cool-handed wrangling. Let us Show you. Z-Wave Custom Rental Trade Show Exhibit
  • 12. PAGE12 NPLAINVIEW™ WEB-BASED PROCESS MANAGEMENT To ultra streamline communication with our clients, nParallel has developed a proprietary, web-based program management and inventory control system. This system is a management tool for ordering, tracking and monitoring all client assets both in the warehouse and on location. Once again, we are harnessing modern technology for a good and just cause. Show Assets Manage Shows Manage users
  • 13. PAGE13 EMPHASIS ON “ACTIVE” nParallel knows fabrication, hardware and rigging like no other. In addition, we know the critical importance of blending those skills with the entire spectrum of interactive components and opportunities. Our cyber chops, electronic expertise and digital dexterity guarantee you every interactive advantage. Your trade show will show off on a brilliantly elevated level. INTERACTIVE COMPONENTS Bandag Product Selector Interactive Interactive Touch Screen kiosk
  • 14. PAGE14 KEEPING IT KEEN GREEN We have children and a collective conscience. Whenever, wherever and however possible, we choose natural, sustainable and/or reclaimed materials for our projects. Green is not simply a trending color at nParallel, it’s a permanent part of our process. ENVIRONMENTALISTS Aveda Trade Show Exhibit display table made from reclaimed black walnut ““We challenged nParallel with the creation of a non-traditional trade show booth that featured specific experiential elements designed to showcase the Aveda culture, mission, vision and values. Their understanding of our goals was creatively reflected in both concepting and execution of the booth design and fabrication. nParallel not only met, but exceeded our expectations.” – - Kevin Molin, Vice President Technical Education, Aveda