NRE Branding Guidelines
- 1. National Rail Enquiries Registered Office: 2nd Floor, 200 Aldersgate Street, London, EC1A 4HD www.nationalrail.co.uk 020 7841 8000 Registered in England and Wales, No: 3691898 National Rail Enquiries Brand Guidelines
- 2. National Rail Enquiries Registered Office: 2nd Floor, 200 Aldersgate Street, London, EC1A 4HD www.nationalrail.co.uk 020 7841 8000 Registered in England and Wales, No: 3691898 Brand Guidelines: Introduction Our brand is a tangible asset that helps people to instantly recognise who we are. The following National Rail Enquiries corporate guidelines have been developed to ensure we take a cohesive approach to all internal and external communications. The following pages provide guideance on how the corporate logo should be used. The logo must be sized appropriately to the screen displaying information and must be legible to viewers. The exact proportions must be agreed with the Client Relationship Manager at National Rail Enquiries.
- 3. National Rail Enquiries Registered Office: 2nd Floor, 200 Aldersgate Street, London, EC1A 4HD www.nationalrail.co.uk 020 7841 8000 Registered in England and Wales, No: 3691898 Brand Guidelines: Primary Logo Types Primary Logo The National Rail Enquiries logo should be used in full colour whenever possible. Black Logo For use in single colour print or when multiple colour printing is not available. White Logo For use only when the logo needs to be on a solid background.
- 4. National Rail Enquiries Registered Office: 2nd Floor, 200 Aldersgate Street, London, EC1A 4HD www.nationalrail.co.uk 020 7841 8000 Registered in England and Wales, No: 3691898 Brand Guidelines: Secondary Logo Types Vertical Logo If the logo is to be reproduced in an area where the width is equal to or greater than the height it is acceptable to use the vertical logo. Powered By Logo The “Powered By” logo can be used in conjunction with affiliate corporate branding. The same logo usage guidelines apply.
- 5. National Rail Enquiries Registered Office: 2nd Floor, 200 Aldersgate Street, London, EC1A 4HD www.nationalrail.co.uk 020 7841 8000 Registered in England and Wales, No: 3691898 Brand Guidelines: Incorrect Usage Use Correct Colour The National Rail Enquiries logo should only be used in it’s intended corporate blue gradient, black or white. Logo Proportion The logo should not be warped from the original shape and proportions. Logo Opacity The logo opacity should always be 100%. Logo Icon The logo icon must accompany the “National Rail Enquiries” text.
- 6. National Rail Enquiries Registered Office: 2nd Floor, 200 Aldersgate Street, London, EC1A 4HD www.nationalrail.co.uk 020 7841 8000 Registered in England and Wales, No: 3691898 Brand Guidelines: Logo Colours Pantone: PANTONE 540 CVC CMYK: C = 100%, M = 82%, Y = 36%, K = 23% RGB: R = 0, G = 51, B = 100
- 7. National Rail Enquiries Registered Office: 2nd Floor, 200 Aldersgate Street, London, EC1A 4HD www.nationalrail.co.uk 020 7841 8000 Registered in England and Wales, No: 3691898 Should you have any queries, please contact: online@atoc.org