NTEN Content Strategy Part I: Getting Started
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The document outlines the importance of content strategy for nonprofits, emphasizing the planning and governance of effective content creation and delivery. It includes definitions and essential questions to consider in content strategy, along with resources and tools to aid in the process. Additionally, it introduces GatherContent as a solution to streamline content organization and collaboration for web projects.
NTEN Content Strategy Part I: Getting Started
- 1. Content Strategy for Nonprofits, Part 1 Content First: Becoming Your Own Champion
- 2. Michaela Hackner Director of Content Strategy, Forum One Brett Meyer Lead Strategist, ThinkShout
- 4. The “official” definition…. What is Content Strategy? “Planning for the creation, delivery, and governance of useful, usable content.” - Kristina Halvorson, Brain Traffic
- 5. Another definition What is Content Strategy? 1.1. Who are we? 2.2. Whom we are speaking to? 3.3. What do we want to say? 4.4. How do we say it? 5.5. When / where do we say it? - Ahava Leibtag
- 7. Why Bother? Why is it Important?
- 12. Make friends
- 13. Start doing it
- 18. Mutual Q & A
- 19. Resources
- 20. ● Epic List of Content Strategy Resources | Jon Colman ● The Digital Crown: Winning at Content on the Web | Ahava Leibtag ● Content Strategy at Work | Margot Bloomstein ● Storymapping, A Macgyver Approach to Content Strategy | Donna Lichaw & Lis Hubert ● Nicely Said | Nicole Fenton & Kate Kiefer Lee ● GatherContent’s Blog ● Content First User Experience | Steph Hay ● How to Implement a Content First Workflow | Chromatic ● MailChimp’s Style Guide ● A Great Content Strategy’s Anatomy | Search Engine Journal
- 21. Giveaway!
- 22. GatherContent 1- year subscription! How many times have you been waiting on a colleague or copywriter to hand over the content your project needs — or had a team mate trying to make sense of a big, badly-formatted Word document when they are pasting content into the CMS? What if you could avoid the usual headaches on your web projects? GatherContent is a content-first solution that helps organisations and their staff plan, organise and collaborate on website content. Pre-CMS.