Future-Proofing Your Content
- 1. FUTURE PROOFING YOUR CONTENT (Or, Death to the WYSIWYG) #14NTCwysiwyg
- 4. XEROX PARC
- 5. βYou mean, what I see is what I get?β Karen Thacker Wife of Chuck Thacker
- 7. βIt's gambling that the world is ready to accept a new standard. My personal point of view is that the world is not.β Peter McWilliams Author, Personal Computer Book, on NPR, 1984
- 8. And so, here we are...
- 9. WYSIWYG
- 10. Wordpress generated 40,000,000,000 pageviews in 2012 from its 60,000,000 blogs. J. OβDell VentureBeat
- 11. 2014 Nonprofit Content Marketing Report
- 12. 2014 Nonprofit Content Marketing Report
- 13. 1,500,000 Nonprofits in the United States GrantSpace.org
- 15. But the Internet isnβt print.
- 16. So letβs talk about mobile
- 17. There will come a point at which no one will need to ask βWhy would somebody want to do that on mobile?β Karen McGrane The Mobile Content Mandate
- 18. 63% of U.S. adults use their phone to go online. Pew Research
- 19. 31% only or mostly use the Internet on mobile. Pew Research
- 21. 59% of low-income Americans have no broadband Internet access at home. Pew Research
- 22. 43% of low-income Americans only or mostly use the Internet on mobile. Pew Research
- 23. The Raw Numbers from Pew
- 24. 2 to 3 billion people will come online globally through the mobile internet over the next decade. McKinsey
- 25. Only 16% of consumer brands have a mobile strategy. Digiday
- 26. There will come a point at which no one will need to ask βWhy would somebody want to do that on mobile?β Karen McGrane The Mobile Content Mandate
- 27. The people who will make that happen are the people who are adopting mobile devices ... because they do not have access to a personal computer. Karen McGrane The Mobile Content Mandate
- 28. And what about this?
- 29. And this?
- 30. Donβt even get me started...
- 31. The future: audio interfaces
- 32. βYou donβt get to decide which device people use to go on the Internet. They do.β Karen McGrane The Mobile Content Mandate
- 33. But not everybody gets to choose.
- 35. Blobs vs Chunks
- 36. NPRβs COPE
- 37. Create Once
- 39. NPR.org
- 40. NPR.org: Desktop
- 41. NPR.org: Tablet
- 42. NPR.org: Phone
- 47. OPB.org
- 48. OPB.org
- 50. Create Once
- 52. NPRβs API
- 53. NPRβs API
- 54. New York Times
- 55. Boston Globe
- 56. Song Structure
- 65. Descriptive metadata is explicit information supplied about a user, resource, or event.
- 66. PJ Uses Metadata
- 67. And so do nonprofits, just like yours.
- 69. Paradata is information about relationships between users and content.
- 74. Jeff Eaton The Battle for the Body Field Reporters and editors insisted it would cripple their work. They needed to mix in multiple videos, a gallery and a poll, or several related article teasers, at specific points in each article.
- 75. Store meaning, not appearance, in the body field. Jeff Eaton The Battle for the Body Field
- 76. WYSIWYM
- 77. WYSIWYM What You Say Is What You Mean
- 80. OPB Revisited
- 81. Talking Points
- 82. Talking Points
- 83. Talking Points
- 84. Talking Points
- 85. The Toolset
- 86. The Toolset
- 87. The Toolset
- 88. The Toolset
- 89. Some Resources
- 90. What did you think? Evaluate this session! Or, search by session title at www.nten.org/ntc/eval When you evaluate a session, you will be entered to win a prize!
Editor's Notes
- #5: http://www.computerhistory.org/revolution/input-output/14/348
- #6: http://bits.blogs.nytimes.com/2007/10/18/the-real-history-of-wysiwyg/?_php=true&_type=blogs&_r=0
- #7: http://deography.com/?p=161
- #8: http://www.npr.org/2014/01/24/265762456/a-gem-from-the-archives-we-revisit-a-mac-doubter
- #10: http://bestwebeditors.com/easy-website-snapshot-download-content-management-system-sowtware1263359857.html
- #11: http://venturebeat.com/2013/07/27/19-percent-of-the-web-runs-on-wordpress/
- #12: http://contentmarketinginstitute.com/wp-content/uploads/2013/11/Nonprofit_Research_2014_CMI.pdf
- #13: http://contentmarketinginstitute.com/wp-content/uploads/2013/11/Nonprofit_Research_2014_CMI.pdf
- #14: http://grantspace.org/Tools/Knowledge-Base/Funding-Research/Statistics/Number-of-nonprofits-in-the-U.S
- #17: http://www.flickr.com/photos/91026431@N05/8497636527/
- #18: http://karenmcgrane.com/2014/01/13/the-mobile-content-mandate/
- #19: http://www.pewinternet.org/2012/06/26/main-findings-9/
- #20: http://www.pewinternet.org/2012/06/26/main-findings-9/
- #21: http://www.flickr.com/photos/freepress/6641427911/
- #22: http://www.pewinternet.org/2012/06/26/main-findings-9/
- #23: http://www.pewinternet.org/2012/06/26/main-findings-9/
- #24: http://www.pewinternet.org/2012/06/26/main-findings-9/
- #25: http://www.mckinsey.com/insights/business_technology/disruptive_technologies
- #26: http://www.digiday.com/brands/brands-struggle-in-mobile/
- #27: http://karenmcgrane.com/2014/01/13/the-mobile-content-mandate/
- #28: http://karenmcgrane.com/2014/01/13/the-mobile-content-mandate/
- #29: http://news.xbox.com/2013/08/xbox-one-digital-games-and-live-gold
- #30: http://reviews.cnet.com/samsung-gear-fit/
- #31: http://www.flickr.com/photos/taedc/9082188786/sizes/h/
- #32: http://reviews.cnet.com/8301-13746_7-57620148-48/apple-wont-own-the-dashboard-with-carplay/
- #33: http://karenmcgrane.com/2014/01/13/the-mobile-content-mandate/
- #35: http://www.asharperfocus.com/theblob.htm
- #37: http://schedule.sxsw.com/2011/events/event_IAP7331
- #39: http://www.howto.gov/web-content/technology/content-management-systems/how-to-create-open-structured-content
- #50: http://www.flickr.com/photos/wordridden/4449490346
- #52: http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere/
- #53: http://www.npr.org/api/index
- #57: http://pearljam.tumblr.com/
- #65: http://weheartit.com/entry/13994160
- #69: https://twitter.com/KattWilliams/status/413234822857777153/photo/1
- #75: http://alistapart.com/article/battle-for-the-body-field
- #76: http://alistapart.com/article/battle-for-the-body-field
- #79: http://alistapart.com/article/battle-for-the-body-field
- #80: http://alistapart.com/article/battle-for-the-body-field