NY Report summary
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The document discusses key topics from the Social Media World Forum including 4-screen marketing using smartphones, tablets, and HTML5. It mentions several participating companies including a digital agency and mobile system vendor. It also lists important concepts in social media strategy such as engagement, social TV, listening first, and the importance of education and training. Speakers at the event included experts from Coca-Cola discussing how brands can connect with customers and collaborate through social media.
NY Report summary
- 2. • US • ROI KPI •
- 3. • Social Media World Forum (2days) • Digital Agency : Carrot Creative, xxxx • Mobile System vendor : xxx,xxx • Marketing Expertise : Steve Rappaport
- 4. Key Words • 4-Screen • Smart Phone and Tablet • HTML 5 • GEO application • Engagement • Social TV • Social as Usual • Listen First • Importance of Strategy • Education, Training
- 7. Social Media World Forum • • ( ) • DELL NASA discovery channel • Facebook Twitter • F8 • ROI •
- 8. Michael Donnelly Director, Worldwide Interactive Marketing The Coca-Cola Company
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- 17. connect co-creation conversation competition collaboration
- 18. • US ( ) • •