Nyc bar june 15 2010
Download as PPTX, PDF0 likes246 views
The document discusses how lawyers and small law firms can use social media and video as vital business development tools. It outlines several social media platforms that can be used, including Facebook, LinkedIn, and Twitter. It also discusses how video can be embedded in press releases, emails, and used to create training materials, recruitment videos, business development profiles, and presentations for clients. The document provides examples of how some law firms have used these tools successfully.
Nyc bar june 15 2010
- 1. Video and Social MediaHow Lawyers and Smaller Law Firms Can Use the Web as aVital Business Development ToolLinda Sedloff OrtonIntelligent Video SolutionsNYC Bar Association –June 15
- 2. Social MediaSocial Media PlatformsFacebook
- 3. LinkedIn
- 4. Twitter
- 5. Podcasts
- 6. WebcastsVideoVideo Embedded Press Releases
- 7. Email CampaignsLinda Sedloff Orton, Intelligent Video Solutions, © 2010
- 8. Social Media PlatformsFacebookCreate a fan page for your organizationPost events, company detailsLinkedInRecruitment PurposesNetworkingTwitterBecome a thought leaderFollow people who you are interested inLinda Sedloff Orton, Intelligent Video Solutions, © 2010
- 9. Social Media AdvertisingGoogle, Facebook & LinkedInSpecifictargeting based on demographic information of potential clients:Age, Location, Job title, School, InterestsExample: Greg Mayo Band –Abby Road ShowGoogle Advertisement for The Bitter End. Targeted people who were Beatles Fans, between 20 and 70, lived within 20 miles of Village.Linda Sedloff Orton, Intelligent Video Solutions, © 2010
- 10. Podcasts and WebinarsCreate an audio or video file and submit to Apple for iTunes access to your podcasthttp://www.apple.com/itunes/podcasts/specs.htmlhttp://podcast.com/Webinars are a creative way to give a presentation or “pitch” from a remote locationSaves time and money, but creates a better connection with the clientLinda Sedloff Orton, Intelligent Video Solutions, © 2010
- 11. Video Embedded Press ReleasesLinda Sedloff Orton, Intelligent Video Solutions, © 2010
- 12. Email CampaignsCreate a powerful subject line with a deadline or number in itUse visuals – people remember them better than textKeep your content brief but provide linksInexpensive providers like Constant Contact or legal specific and designer firm Concep enable you to track opensVideo in emails are a powerful comboLinda Sedloff Orton, Intelligent Video Solutions, © 2010
- 13. Muzeview ReportVideos are being used to summarize and highlight data, wins, challenges and messages from leaders in public companies around the worldBut currently only a handful of law firms are using videos formarketing and recruiting.Linda Sedloff Orton, Intelligent Video Solutions, © 2010
- 14. Types of Legal VideosTrainingRecruitmentBusiness DevelopmentVideo BiographiesPractice Area PiecesConferences and EventsInternal and External CommunicationsVideo Presentations in PitchesLinda Sedloff Orton, Intelligent Video Solutions, © 2010
- 15. Training & Recruitment VideosBorn2Consult - DeloitteMilbank Tweed RecruitmentLinda Sedloff Orton, Intelligent Video Solutions, © 2010
- 16. Business Development VideosRuth Raisfeld, P.C. – ADR ServicesVideo overview by a solo ADR and mediation specialist in Westchester. Put in: Corporate ADR Westchester into Google to see how video helps search results.Juvie JudgeHumorous video pushed out through email to gain exposure and generate business – focus on Deferred Associates – leveraged something topicalOver 4,200 hits on YouTube aloneLinda Sedloff Orton, Intelligent Video Solutions, © 2010
- 17. Practice Area and Video BiographiesLoeb & Loeb Energy GroupShown at the Platts Energy ConferenceLoeb & Loeb Video Bio MontageWill replace static bios on websiteLinda Sedloff Orton, Intelligent Video Solutions, © 2010
- 18. Firm Announcements, Conferences, and EventsSonnenschein MergerAlvarez & Marsal Private Equity ConferenceLegal Marketing Associate Conference 2010 Annual ReportLinda Sedloff Orton, Intelligent Video Solutions, © 2010
- 19. Video PresentationsCole Schotz – Marketing Presentation to the AttorneysLinda Sedloff Orton, Intelligent Video Solutions, © 2010
- 20. Thank You For a copy of this presentation, please provide me with a business card.Linda Sedloff OrtonPresidentIntelligentVideoSolutions.comlinda@intelligentvideosolutions.com914-925-3688Linda Sedloff Orton, Intelligent Video Solutions, © 2010