World
U.S.
Politics
New York
Business
Deal book
Technology
Sports
Olympics
Science
Health
Arts         Sama Alzahrani
Style         13 Aug 2012
Opinion
 According to (Manovich 2), Transcoding refers
to “the changes that occur due to translating an
established cultural product into a new
technology”.




 Journalism of New York Times
has been transcoded from print to
digital in the past 12 years.
Of special interest to the researchers
were:

• the relationship between the online
multimedia material and material
appearing in print and the presence of
feedback mechanisms and interactive
features in the multimedia packages.
“The number and sophistication of
the multimedia packages grew over
time to include new interfaces that
incorporated elements native to
digital environments such as hyper
textual links, interactivity, and
elements borrowed from digital
games and social media tools”
(Jacobson 4).
Features observed in the interactive packages
. present on the site

 Videos were often made as stand-alone content.
 Photo slideshows were often used in conjunction with
  newspaper stories, although the online packages
  contained almost twice the number of photos on
  newspaper stories.
 The style of reporting in the online platform exhibited
  extensive variation with the print media.
 Stories on the online platform had a personal signature
  and offered broader facts, in stark contrast to the brief
  first-person statements in print editions
VIDEO: NY TIMES: USAIN BOLT VS.
116 YEARS OF OLYMPIC SPRINTERS
The video on Usain Bolt can be regarded as a 
.stand alone content

http://creativity-online.com/work/ny-times-usain-bolt-
BMX Cycling Quarterfinals
Little Camaraderie, Plenty
of Crashes at BMX Races
An example of media
package on nytimes.com
Use of Photo Slides by New
York times.
The photo slides in the NY times give a
round up of all the highlights that were
witness at the London Olympics
Use of Photo Slides by New
York times.
The photo slides in the NY times gives a
clear understanding of the lifestyle in
London. The slides are under the genre art
and design.


http://www.nytimes.com/slideshow/2012/07/27/arts/de
The nytimes.com reporter
                        wrote a compelling story
                        on the accusations against
                        Bank on Iran Deals that
                        surprised the U.S.

                        http://thunderfeeds.com/re
                        ader/news/iran-
SILVER-GREENBER         accusations-against-bank-
nytimes .com reporter
                        surprised-regulators-too-
                        new-york-times
From the graph it is evident
that the first person
perspective is able to
enjoy more interactive
features than a third
person perspective.
http://firstlook.blogs.nytime
s.com/category/interactive-
features/
The multi media packages offer a lot of information to aspiring
journalists.

For example, a Nytimes editor Tyler Manaukian has a multimedia
journalist blog

That offer analysis of an effective multimedia package.

http://tmanoukian.wordpress.com/tag/new-york-times/

Another site that that focuses on transcoding the news and
has a full report on multimedia journalism is :

http://nms.sagepub.com/content/14/5/867.abstracti
Face book is one the most
common means of
communication in this
digital world. Nytimes
has a face book account in
which they interact with
there subscribers.

http://www.nytimes.com/20
12/06/11/opinion/wising-
up-to-facebook.html?_r=1
Nytime.com also has numerous
flowers on tweeter one can get
the breaking news from their
tweeter accounts.
Transcoding refers to the changes that occur due
to translating an established cultural product into a
new technology.

Journalism on nytimes.com has been transcoded
from print to web based packages as shown
earlier.
The number and sophistication of multimedia




It remains to be seen whether video stories
Activity

In groups, discuss the following questions and 

: tweet your answers to #mdia5003

 How do you think the invariable web package
  growth will change journalism in future?

 Will it be affected positively or negatively?
 References
 GoodeRefre, L. "Social news, citizen
  journalism and democracy." New Media &
  Society 11.8 (2009): 1287–1305.
 Jacobson, S. "Transcoding the news: An
  investigation into multimedia journalism
  published on nytimes.com 2000 -2008."
  New Media & Society 0.0 (2001): 1-19. Web.
 Barnhurst, K. "The form of reports on US
  newspaper Internet sites, an update."
  Journalism 11.4 (2010): 555-566. Web.
 Landow, G. Hypertext 3.0: Critical Theory
  and New Media in an Era of Globalization.
       Baltimore: Johns Hopkins University
  Press, 2006. Print.
 Lillie, J. "How and why journalists create
  audio slideshows." Journalism Practice 5.3
  (2011): 350–365. Web.
 Manovich, L. The Language of New Media.
  Cambridge: MIT Press, 2001. Print.
 

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Nytimes.com

  • 2.  According to (Manovich 2), Transcoding refers to “the changes that occur due to translating an established cultural product into a new technology”.  Journalism of New York Times has been transcoded from print to digital in the past 12 years.
  • 3. Of special interest to the researchers were: • the relationship between the online multimedia material and material appearing in print and the presence of feedback mechanisms and interactive features in the multimedia packages.
  • 4. “The number and sophistication of the multimedia packages grew over time to include new interfaces that incorporated elements native to digital environments such as hyper textual links, interactivity, and elements borrowed from digital games and social media tools” (Jacobson 4).
  • 5. Features observed in the interactive packages . present on the site  Videos were often made as stand-alone content.  Photo slideshows were often used in conjunction with newspaper stories, although the online packages contained almost twice the number of photos on newspaper stories.  The style of reporting in the online platform exhibited extensive variation with the print media.  Stories on the online platform had a personal signature and offered broader facts, in stark contrast to the brief first-person statements in print editions
  • 6. VIDEO: NY TIMES: USAIN BOLT VS. 116 YEARS OF OLYMPIC SPRINTERS The video on Usain Bolt can be regarded as a  .stand alone content http://creativity-online.com/work/ny-times-usain-bolt-
  • 7. BMX Cycling Quarterfinals Little Camaraderie, Plenty of Crashes at BMX Races An example of media package on nytimes.com
  • 8. Use of Photo Slides by New York times. The photo slides in the NY times give a round up of all the highlights that were witness at the London Olympics
  • 9. Use of Photo Slides by New York times. The photo slides in the NY times gives a clear understanding of the lifestyle in London. The slides are under the genre art and design. http://www.nytimes.com/slideshow/2012/07/27/arts/de
  • 10. The nytimes.com reporter wrote a compelling story on the accusations against Bank on Iran Deals that surprised the U.S. http://thunderfeeds.com/re ader/news/iran- SILVER-GREENBER accusations-against-bank- nytimes .com reporter surprised-regulators-too- new-york-times
  • 11. From the graph it is evident that the first person perspective is able to enjoy more interactive features than a third person perspective. http://firstlook.blogs.nytime s.com/category/interactive- features/
  • 12. The multi media packages offer a lot of information to aspiring journalists. For example, a Nytimes editor Tyler Manaukian has a multimedia journalist blog That offer analysis of an effective multimedia package. http://tmanoukian.wordpress.com/tag/new-york-times/ Another site that that focuses on transcoding the news and has a full report on multimedia journalism is : http://nms.sagepub.com/content/14/5/867.abstracti
  • 13. Face book is one the most common means of communication in this digital world. Nytimes has a face book account in which they interact with there subscribers. http://www.nytimes.com/20 12/06/11/opinion/wising- up-to-facebook.html?_r=1
  • 14. Nytime.com also has numerous flowers on tweeter one can get the breaking news from their tweeter accounts.
  • 15. Transcoding refers to the changes that occur due to translating an established cultural product into a new technology. Journalism on nytimes.com has been transcoded from print to web based packages as shown earlier.
  • 16. The number and sophistication of multimedia It remains to be seen whether video stories
  • 17. Activity In groups, discuss the following questions and  : tweet your answers to #mdia5003  How do you think the invariable web package growth will change journalism in future?  Will it be affected positively or negatively?
  • 18.  References  GoodeRefre, L. "Social news, citizen journalism and democracy." New Media & Society 11.8 (2009): 1287–1305.  Jacobson, S. "Transcoding the news: An investigation into multimedia journalism published on nytimes.com 2000 -2008." New Media & Society 0.0 (2001): 1-19. Web.  Barnhurst, K. "The form of reports on US newspaper Internet sites, an update." Journalism 11.4 (2010): 555-566. Web.
  • 19.  Landow, G. Hypertext 3.0: Critical Theory and New Media in an Era of Globalization. Baltimore: Johns Hopkins University Press, 2006. Print.  Lillie, J. "How and why journalists create audio slideshows." Journalism Practice 5.3 (2011): 350–365. Web.  Manovich, L. The Language of New Media. Cambridge: MIT Press, 2001. Print.