[O2O講演]ソーシャルシフトver2.2.0
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The document discusses social media and how it allows people to have conversations online. It provides examples of how brands have used social media strategies, including speaking to consumers like humans rather than brands. It also shows statistics on how consumers prefer to interact with brands on social media, with the majority preferring a social-only approach.
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[O2O講演]ソーシャルシフトver2.2.0
- 2. 2
- 3. What is social media? “Social media is people having conversations online.” “ ” Reference: Harish Dabasia
- 8. from Flickr Criative Commons, Oscar Berg, www.thecontenteconomy.com
- 9. Dell laptop Explosions (2006) Comcast Technician Sleeping (2006) United Breaks Guitars (2009) Domino’s Pizza Gross Employees (2009)
- 10. “Brands, Speak with, not consumers, but human.” by Leo Burnett ( ) CANNES LIONS INTERNATIONAL 2010 Advertising Festival → 2011 Festibal of Creativity
- 16. 61% 52% 48% 39% 34% 30% 29% 27% 0% 10% 20% 30% 40% 50% 60% 70%
- 21. to SO LO MO 5% SO LO MO 95% (135 ) (7 ) , eBay
- 23. SO/LO
- 24. Groupon
- 25. SO/LO/MO
- 27. SO/LO/MO
- 28. Deasel QR Like
- 29. SO/LO/MO
- 30. Deasel QR Like
- 31. SO/LO/MO
- 33. SO/LO
- 36. SO/LO/MO
- 37. RedLaser + Milo
- 38. LO/MO
- 41. SO/MO
- 42. Star Player
- 43. SO/LO/MO
- 44. Decode Jay-Z with Bing
- 47. N-Academy (NTT ) 0570-09-1172
- 48. Socialmedia Dynamics ⽴立立 ⽉月 ⻫斉 1 ⾦金金 ⽤用 ⽇日 ⽇日⽴立立 ⽇日 ⾳音
- 49. : @toru_saito : in the looop