Mobile Is Not A Thing, It Is Everything
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Joe McCann emphasizes the transformative impact of mobile technology, highlighting that over half of all traffic to target.com is expected to come from mobile devices. He discusses various sectors influenced by mobile, including financial services and healthcare, and points out the disruptive nature of over-the-top messaging platforms. The document concludes by urging developers and innovators to explore new opportunities within the mobile landscape.
Mobile Is Not A Thing, It Is Everything
- 2. MOBILE IS NOT A THING IT IS EVERYTHING
- 3. Joe McCann Director of Creative Technology Mother NY
- 4. Joe McCann Managing Director, Partner The Node Firm
- 5. Number of Charts Discussing Absurd Growth 10000 7500 5000 2500 0 Nerf Gun PC iPod Source: @bromccann Mobile
- 8. THIS YEAR, MORE THAN HALF OF ALL TRAFFIC TO TARGET.COM EXPECTED TO COME FROM MOBILE DEVICES ON CYBER MONDAY FOR THE FIRST TIME EVER
- 9. PCs Smartphones and Tablets Global Annual Unit Sales in Millions 1500 1250 1000 750 500 250 0 2000 2001 2002 2003 2004 2005 2006 Source: Enders Analysis 2007 2008 2009 2010 2011 2012 2013
- 11. AND WE ARE STILL IN THE EARLY STAGES...
- 14. AND THIS DOESN’T EVEN INCLUDE WEARABLES
- 16. WE HAVE TO RETHINK THE DEFINITION OF “MOBILE”
- 17. RIGHT, SO MOBILE, HOWEVER WE DEFINE IT, IS A BFD
- 18. ON THE SURFACE, MOBILE IN TERMS OF THE NUMBER OF DEVICES SHIPPED, SMARTPHONE SUBSCRIBERS, OR APPS DOWNLOADED SOUNDS IMPRESSIVE.
- 19. BUT WHAT IS MORE INTERESTING IS WHAT MOBILE TECHNOLOGY IS DOING UNDERNEATH IT ALL AND HOW IT IS RESHAPING EVERYTHING.
- 20. HUH?
- 22. MORE PEOPLE IN AFRICA HAVE PHONES THAN HAVE BANK ACCOUNTS.
- 23. WHY NOT TURN PHONES INTO BANK ACCOUNTS?
- 24. M-PESA
- 25. HEALTHCARE
- 29. SMARTPHONES + CAMERAS + SOCIAL MEDIA = POP-UP PROTEST
- 31. TOYS
- 34. BRIDGING THE PHYSICAL WORLD WITH THE DIGITAL WORLD IS ONE OF MOBILE’S BIGGEST OPPORTUNITIES
- 35. CARS
- 37. 50% OF GLOBAL VEHICLE SALES WILL BE CONNECTED VEHICLES BY 2015 Source: GSMA
- 38. TRANSPORTATION
- 40. UBER IS RADICALLY CHANGING THE MINDSET OF CONSUMERS TO ON-DEMAND, REALTIME FULFILLMENT.
- 43. HOME
- 46. SELF
- 48. DIGESTIBLE AND IMPLANTABLE MONITORING DEVICES ARE ACTUALLY BEING DEVELOPED TODAY
- 50. SMS
- 51. SMS • FIRST FORM OF MESSAGING ON A MOBILE PHONE • BEEN IN USE SINCE 1992 • MOBILE NETWORK OPERATORS (MNOs) HAVE MADE BILLIONS OF DOLLARS FROM IT • CAMPAIGNS, VOTING, SURVEYS AND OF COURSE, SPAM
- 52. HOWEVER...
- 53. SMS ITSELF IS BEING DISRUPTED/ DISINTERMEDIATED/UPROOTED/ FANCY-SILICON-VALLEY-WORD
- 54. OVER THE TOP (OTT) MESSAGING
- 56. OTT SMS 50 Billions of Messages Sent 40 30 20 10 0 2011 2012 Source: Informa 2013
- 59. MESSAGING AS A GAMING PLATFORM
- 60. LINE SET TO IPO AT $10 BILLION USD VALUATION SOLD $132 MILLION IN “VIRTUAL STICKERS” IN Q2 2013 Source: Reuters
- 62. OTT MESSAGING IS CREATING ITS OWN MONETIZATION PLATFORM INSIDE MOBILE ITSELF
- 63. “WE ARE LIVING IN THE MOST INNOVATIVE AND DISRUPTIVE TIME EVER. MOBILE IS CHANGING EVERYTHING.” -- LOU KERNER ORIGINAL INTERNET ANALYST, ENTREPRENEUR, INVESTOR
- 64. SO WHAT IS NEXT IN TERMS OF INNOVATION WITH MOBILE? WHAT NEW PRODUCTS, SERVICES AND MOVEMENTS WILL UPEND TRADITION?
- 65. THAT’S UP TO YOU, THE DEVELOPER, DESIGNER OR INNOVATOR TO DECIDE