The Fall of Connection. The Rise of Content
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The document discusses the transformation of the telecom industry due to convergence of content and services, emphasizing the shift from traditional media to mobile platforms. It highlights the growth of mobile data services and the emerging importance of companies evolving into media entities that prioritize customer engagement. Key trends include the rise of mobile content, social media marketing, and the necessity for telecom firms to adapt to changing consumer demands.
The Fall of Connection. The Rise of Content
- 1. THE FALL OF CONNECTIONTHE RISE OF CONTENTWinning the Social Media GamePresented by yuswohady07042010
- 2. T H E C O N T E N T SWHY WHATHOWTRANSFORM?THE DESTINATION?TO WIN?
- 4. MY TWEET, THIS MORNINGfollow me @yuswohady
- 5. "It is not the strongest that will survive, nor is it the most intelligent; but the one most adaptive to change"- Charles Darwin in Origin of the Species
- 6. THE END OFPRICE WAR
- 7. TREND OF TELECOM CONVERGENCE... Forces from computer and media industriesTelecom Industry (Communication)mobility3G/Wireless InternetxDSLWirelineWireless/CellularIntranet/InternetISDNPC-WANPSTNCarrier classPC-LANComputer Industry (Computer)PC/Serversdesk top computingmain frameselectronicpublishing andentertainmentMedia Industry (Content)
- 8. Cable modem/setup boxADSLTREND OF TELECOM CONVERGENCE... It bring convergence to services and contents From mobile towirelessWirelessM-TaiwanFrom fixed to wirelessPC/WLANCelluar/Wifi handsetsConvergence to services and contentsVoiceVoiceMobileFixedDataDataMobile evolution from 2G to 3G ContentsTVBroadcast3GFrom analog to digital
- 9. Source: 2006 CapgeminiVAS REVOLUTION... Example in mobile consumer marketAlready in 2004 UK ringtone sales reached €174m, 216% more than the €80m spent on CD singles.Mobile Music & Ring Tones 3,75 million UK customers now buy over one million audiotracks and music videosper monthRIM’s BlackBerry is increasingly challenged by new market entrants: Microsoft, Nokia, Motorola, etc.Mobile TV & VideoSix months after launch, 50% of Orange France’s 3G userswere watching TV on their mobileMobile E-Mail & MessagingSamsung presented 10 mega pixel cameraphone in March 2006 (SCH-B600)France Telecom targets EUR 400 million by 2008 purely from content services“Trendsetter” iPod goes mobile:Apple plans launch of iPhone
- 10. Bubble size correlates to 2009 data revenuesPossible WinnersPotential Stars MOBILE EMAIL & VIDEO ARE THE MOST PROMISINGMarket Potential of Consumer Data Services in Western EuropeMonthly ARPU (2009)(€)Also Ran'sCompound Annual Growth Rate % (2004-2009)Source: Credit Suisse First Boston, “European mobile data trends”, April 2005; Capgemini TME Strategy Lab analysis.
- 11. TRANSFORM!!!INDOSATMUST BEA CONTENT COMPANY
- 12. LEARN FROMTELKOM
- 13. TRANSFORM!!!
- 15. BROADENING THE POND!!!T TELECOMI INFORMATIONM MEDIAE EDUTAINMENT
- 16. LEARN FROMAPPLE
- 18. THE 7 MASS MEDIA#1 Print (1500): Advertising, Subscriptionbooks, pamphlets, newspapers, music scores, magazines#2 Recordings (1900): Soundvinyl, tape, CD, DVD: music, software, videogames, movies#3 Cinema (1910): Multimedia, Pay per Viewsilent, b/w sound, color, cinemascope: newsreels, movies#4 Radio (1920): Streaming, LicenseAM, FM, stereo, digital: news, music, sports, drama#5 TV (1950): (no innovation!)b/w, color, cable/satellite, digital: news, drama, soaps, reality#6Internet(1995): interactive & searchnarrowband, broadband: email, search, browsing, downloading#7 Mobile (2000): pers./always-on/carried/payment2G SMS, WAP, 2.5G, 3G: messaging, browsing
- 19. THE 7th MASS MEDIA: MOBILECan do everything the previous SIX media can do, including interactivity & search of internet
- 20. Personal, permanently-connected, always carried, built-in payment channel; present at point of creative impulse; accurate audienceMOBILE CONTENT SUPPLY MODEL
- 21. MOBILE CONTENT SUPPLY MODEL
- 22. THE RISE OF VASPush to talkCall Management Services Video telephony Instant Messaging Location-based ServicesMobile Commerce(Shopping, reservation, news , job hunting, money transfer, mobile brokerage)Mobile TV Mobile Advertising
- 23. THE WORLD IN YOUR HANDSMSMMSIMTelevisionHigh quality audioBroadband InternetEmailBankingBill paymentShoppingGamingGPS
- 25. i-MODE MOBILE SERVICES: TICKETING
- 26. i-MODE MOBILE SERVICES: SHOPPING
- 27. i-MODE MOBILE SERVICES: KEY/ID
- 29. HOWTO WIN?
- 30. CUSTOMER BECOMES SOCIALEVERYTHING BECOMES SOCIAL
- 32. MARKETING BECOMES SOCIALVERTICALHORIZONTAL1 to ManyMany to ManyCOMPANY ASBROADCASTERCOMPANY ASCONNECTOR
- 33. THE RISE OF COMMUNITY
- 34. EC = MCWHEN YOUR CUSTOMERS ARE COMMUNITY; YOU BECOME MEDIA COMPANY; THAT DELIVER RELEVANT CONTENT TO THEM
- 35. We Become Media“EVERY COMPANY IS MEDIA COMPANY”Tom Foremsky
- 36. EC = MCThe more CONTENT you have the more MEMBERS you will get.
- 37. The more MEMBERS you have the more CONTENT you will get.
- 38. The better you match CONTENT and MEMBERS to MEMBER PROFILES the more MEMBERS and CONTENT you will get.SALES= CONTENT + ENGAGEMENT
- 39. Solis, B. (August 5, 2008). Introducing the conversation prism. Retrieved from http://www.briansolis.com/2008/08/introducing-conversation-prism/.
- 40. IMC 2.0ABOVE THE LINESOCIAL MEDIA LINEHORIZONTALVERTICALBELOW THE LINE
- 41. LET’S TALKBlog: www.yuswohady.comTwitter: @yuswohady