O2 Marketing Communications Credentials
- 2. DUBAI BAHRAIN ABU DHABI SYRIA INDIA O2MC.NET O2PR.NET O2i.AE OURGLOBALVISIONISTAKINGSHAPE.
- 3. Today the success of any organization depends on how effectively it communicates with its target audiences. Effective communications goes well beyond simply enhancing corporate reputation and building brand equity. At O2, we help our clients identify and understand their audiences to reach their desired objectives. In a world where consumers shape the marketplace, marketers need more than just good advertising and publicity to drive profitable growth; businesses need to be able to identify WHATTHEMARKETWANTS in order to deliver responsive solutions. They need to engage consumers in the development of the communications process. Marketers must find fresh and innovative ways to effectively penetrate the market to communicate with the target audience who are relentlessly bombarded with media. By presenting a distinctive and persuasive message and disseminating it through strategically selected channels, marketers can bypass the media noise, successfully communicate the message, and achieve their clients’ objectives. The O2NETWORK is the conglomerate company of O2MARKETINGCOMMUNICATIONS (O2MC), O2PUBLICRELATIONS (O2PR), and O2iNTERACTIVE (O2i). From advertising to public relations, marketing consultancy to interactive digital media, O2 is renowned for its customized communications strategies rooted in extensive market research that yield compelling, successful solutions. O2MC is one of the leading marketing communications agencies in the Gulf, and the first independent regional network with global reach. Established to fill the gap in the Middle East’s communication industry, O2 stands apart from traditional practices in the region because of its progressive, research-oriented approach and its collaborative, open dialogue with clients. Because of this direct approach and creative ingenuity, O2 has made the competition irrelevant, earning several prestigious titles in the field, and an award-winning reputation. ABOUTO2.
- 4. At O2, our unifying vision is to go global, expanding our network and reaching beyond traditional marketing practices to revolutionize the world of communications. Already, O2 is recognized as the first UAE-based communications network with global reach. After only three years, O2 has expanded exponentially and is still growing strong. Under the organization of the O2NETWORK we have branched out our services to include O2MARKETINGCOMMUNICATIONS, O2PUBLICRELATIONS, and O2iNTERACTIVE. Because of O2’s remarkable success we have extended our operations, forming a network of locations that span the Middle East. In 2006, O2 founded its headquarters in Dubai and later that year, established a highly influential office in Bahrain. We have recently instituted a new location in Abu Dhabi, and in the coming year, we plan to establish a non-commercial creative center in Sydney, Australia. With affiliate offices across the Middle East, we are currently working towards the formation of strategic alliances around the globe. Our incredible expansion is attributed to our talented O2 team. Encompassing nearly 20 different nationalities, our diverse members offer a colourful spectrum of perspectives, creative abilities, and strengths. We are a young, ambitious workforce with the passion to fuel O2’s global vision. OURGLOBALVISIONISTAKINGSHAPE.
- 5. To be the first UAE based communications network to go global! By establishing the O2 World Academy, a world class marketing academy that will inspire innovation and explore creative communications, open to everyone. The O2 Academy will be distinguished as the leading force in consumer-marketing engagement, cultivating new powerful and effective marketing practices that will revolutionize the world of communications. The Academy will open the sphere of marketing communications to the people, creating an open dialogue, an exchange, that will shake and transform the way we communicate. VISION. To promote talent, hiring fresh minded people with a bright creative flair to be nurtured and developed. To develop creative communications strategies based on an extensive understanding of the consumer through our concept ‘KNOWYOURMARKETFIRST’ . To lead our clients and partners in the market by reaching collaborative, researched solutions that work, creating instant recognition and a compelling call for action. To put the consumer at the heart of our strategies, creating consumer based concepts that push the limits of traditional communications. To provide our team members a positive and inspiring creative environment, a place where they enjoy being, where they feel fulfilled, that encourages professional development and gives rise to creative ingenuity. MISSION.
- 6. Communications Strategy Communication Objectives In order to achieve our communication objectives, we go through each step of this cycle in succession, our ultimate goal being to effectively achieve our partners’ objectives. O2COMMUNICATIONSSTRATEGY Communication Objectives UnderstandM arke t Establish Solid Market Position Co m m unicateWithMarketEffectivelyDeliverM essage GeneratePublicity Pene trateGlobalMarket
- 7. O2 Network Client Engagement Programme O2 Client Oxygen Session Client Input Communication Tools Oxygen Session Communications Strategy How we do it: Oxygen Session The Oxygen Session is part of O2’s client engagement programme designed to create a safe, creative environment in which our clients can freely share their thoughts, goals, expectations and queries. This enables us to thoroughly understand the products and services of our clients, and find the most effective creative communication solutions to help us understand what the market wants, and how to effectively engage our clients’ target market. ATL Approach BrandPosition BrandCulture Objectives Budget Allocation M edia Plan BTL Approach ExternalPR InternalPR Research Web Solutions eM arketing Oxygen Session Communications Strategy Oxygen Session Outcome The outcome of the Oxygen Session allows us to determine the most effective communication routes to take, enabling us to come up with targeted solutions that generate results.
- 8. The key to develop brands, which truly satisfy needs, is to first understand the needs. That’s where the NIS® -Needs Identifier System- model can work. Based on a validated psychological framework, it uncovers the fundamental conscious and unconscious needs linking successful brands to their consumers. Using proprietary projective techniques NIS is a powerful needs-based segmentation and brand-positioning tool. A model that can be used across countries and categories, it delivers real insight into how to strengthen that vital consumer-brand relationship. NIS ® Joy Rel ax Belong Com fort Control Ser ious Ego En ergy Freedom Aesthetics Cheerfulness Instant gratification Structure Order - Control Conservatism Certainty Cold Optimism Harmony Union - Sociable Warmth Active Drive Aggression Speed - Risk Vitality Loyalty Protection Peace - Shy Silence Coolness Assertiveness Self confidence Strict Economy Creativity Receptivity Trust - Security Affiliation Dominance Individuality Charisma - Fashion Status - Prestige Introverted Extroverted Individuality Affiliation
- 9. FIRST We strive to be the first in everything we do. We constantly come up with the most innovative, ground braking ideas! We do research first to make sure that the consumer comes first—in fact, our motto is ‘KNOWYOURMARKETFIRST’. Our vision is to be the first UAE based IMC network to go global. Already, O2 is distinguished as the first UAE based communications network with global reach. VALUES. TEAM SPIRIT We work dynamically together to go above and beyond our organization all goals. We consider the O2 team our family and are careful to select only the most passionate people, who will enrich our team, believe in our values and global vision. We are fortunate to be encircled by people we admire, appreciate and cherish. We inspire each other to push our potential, exceed expectations, and be the best that we can be. This cohesive unity is what drives us to reach the most remarkable results, giving us the strength to supersede other agencies in the region, and take on the globe! PEOPLE Communicating with people is the heart of our profession, and the people within O2 are the reason we exist. We appreciate people. We try to see the world through their eyes, conducting focus groups, and research so that we can pinpoint the central triggers that motivate and influence a consumer’s decision- making process. Understanding our target market enables us to determine the most appropriate, engaging communications strategies and achieve our partners’ ambitious objectives. CUSTOMER SATISFACTION Our success is contingent on the satisfaction of our partners. (We refer to our ‘clients’ as our ‘partners’.) We work closely with our partners to develop integrated strategies that will effectively communicate their key corporate messages. We strive to create enduring partnerships built on trust, commitment, and a history of success for our mutual benefit. PASSION We are an expressly creative variety of people from across the globe who have joined forces to create masterful communications solutions and fulfil O2’s global vision. A perpetual passion for everything we do is what powers us to come up with astounding strategies and shine through the vast world of communications. INSPIRATION (OXYGENSPACE) The OXYGENSPACE is a dimension created especially to inspire O2’s creative process. It’s a space in which ideas are able to breathe, thoughts are able to materialize, imaginations can run wild, and research is able to evolve. We encourage each other to stretch our ideas beyond the limits, and for our partners to participate in the creative process.
- 10. RESEARCH (KNOWYOURMARKETFIRST & WHATTHEMARKETWANTS) Beforewebeginthecreativeprocess,wemakesurewe understand our partners’ current reality in the market, exploring and identifying open, viable opportunities in the market. Research is the foundation of all operations, which is why our positioning statement is ‘KNOWYOURMARKETFIRST’. WHATTHEMARKETWANTS (an extension of KNOWYOURMARKETFIRST) is another research based concept that focuses on determining the business objectives of our partners based on ‘WHATTHEMARKETWANTS’ through an in-depth analysis of the prospect of the ever-changing market. THE POWER OF POSITIVE THINKING (O2CULTURE) The O2CULTURE is a positive state of mind that every O2 employee subsumes, allowing us to recognise the value of our thoughts. This is a constant mind set that we carry with us wherever we go. We believe that no idea is a bad idea; how ideas transform into brand values is what makes them extraordinary. We pride ourselves on a having a positive, encouraging, and safe work environment in which people can express themselves creatively and freely. LOVE We love our work, we love one another, and we love O2! We inspire each other to reach for the stars, exceed our potential, and be the most amazing versions of ourselves. We share a profound respect for one another; each one of us has something incredibly special to offer and this is what makes O2 so unique! We are passionate about instilling love, and this love shines through everything we do. BIG CREATIVE IDEAS The Abdul Initiative Abdul was O2’s office assistant, but not just any office assistant, an extraordinary one! Everything he did, he did with passion. Even when he made a cup of coffee, you could tell it was made with love and care. Mohammed Johmani, O2’s Managing Director, recognized this passionate flair and promoted him to ‘Creative Assistant’. Abdul was someone that everyone could count on to get the job done right. Grateful for his promotion, Abdul offered a present to Mo wrapped exquisitely in O2 wrapping paper and topped with a matching blue bow. Mo unwrapped the present only to find a seemingly ordinary plain white mug. Mo received it for what it was, appreciated the thoughtful gesture, and left it at that. A few minutes later, an excited, yet calm Abdul came into Mo’s office with a kettle full of hot water. Without so much as a word, Abdul filled the mug. Mo watched with anticipation, wondering what on earth Abdul was doing! As the water filled the mug, something magical happened! It began to change! Slowly, from the bottom working its way up to the top, bright circles began to appear on the surface of the mug. Mo stared at the mug in fascination and then realized that what he was seeing was O2’s global vision! He was astonished! This was one of the most meaningful, most thoughtful gifts he had ever received! At that very moment, it occurred to Mo that things are not always as they appear at first glance; everyone has the potential to achieve great, creative feats if they approach life and work with passion, dedication, and inspiration. Inspired by Abdul’s passion, Mo was determined to spread this powerful energy to our valued team members and partners. Today, we call this mass produced mug ‘the Abdul Initiative’.
- 11. O2NETWORK
- 12. Dubai is the headquarters and birthplace of O2. It was first established by in December 4th, 2005 as an agency that would offer its partners targeted communications solutions, filling the gap in Dubai’s marketing industry, and providing strategies that would shine through Dubai’s loud ad noise. Originally established to provide Marketing Communications solutions, O2DUBAI has since expanded its services, founding specialized departments dedicated to Public Relations, Interactive Digital Media, Creative, and Branding. From humble beginnings on Maktoum Street in Deira, O2 has since moved its headquarters to a prominent sky rise on Sheikh Zayed road, one of Dubai’s most high profiled business districts. Now O2 has two floors to accommodate its growing team which have been newly renovated to create a chill, spacious atmosphere where creative ideas are able to breathe and materialize. O2DUBAI has established itself in the market as a force to be reckoned with, often winning high profiled accounts against international agencies. O2DUBAI boasts mega clients like Wasl, Aswaaq, Sheikh Mohammed Establishment for Young Business Leaders (SME), and Dubai Municipality. O2 is proud to be based in Dubai, a cosmopolitan, fast-paced, business-rich environment. Dubai is recognized as an icon of prosperity and the innovation across the world. It takes on unimaginable, record- breaking feats that the world has never seen—creating land, building towering architecture—expanding up and out! It’s Dubai’s visionary approach that propels O2Dubai fast-forward, full speed ahead, constantly evolving its services and strategies, organically expanding its team; a reflection of the city’s unbelievable progress. O2Dubai is made up of a dynamic and diverse team, representative of Dubai’s vibrant cosmopolitan environment. It’s a resilient, high energy team that is able to keep in tempo with Dubai’s shifting, fast- paced business outlook. Always racing against the clock, O2Dubai constantly generates big, innovative, research-based ideas in line with the lofty business objectives of its partners. O2DUBAI.
- 13. O2BAHRAIN. O2BAHRAIN has expanded significantly since it was first established. On May 15th, 2006, O2BAHRAIN was created with only one employee and has expanded dramatically since. Today, the Bahrain office consists of fifteen members and is still growing strong. It boasts a talented international team with unparalleled synergy, forming a highly functional creative department, client servicing, interactive digital media, and a dynamic PR unit. O2BAHRAIN has made its mark in the industry and has earned a reputation for being the hottest place to work! It is the mastermind behind some of Bahrain’s most successful campaigns (including some award winners), establishing O2BAHRAIN as a leader in the market. Our latest launch campaign for Durrat Marina generated a resounding buzz across the region that had everyone asking: ‘who is behind this unconventional campaign?’ O2BAHRAIN has acquired some of the biggest names in these industries, like Durrat Marina, Bahrain Investment Warf, Al Salam Bank, and Trade Union Cooperative Insurance just to name a few. O2BAHRAIN is the creative hub of O2, an inspiring environment where creativity soars to incredible innovative heights, and the results are amazing! O2BAHRAIN is made up of a team of experts that work harmoniously together to achieve the most remarkable results. Each member of the team offers a unique talent, a unique quality that contributes towards the overall results, giving rise to a powerful creative hub in the pearl of the gulf.
- 14. O2ABU DHABI is a newly established office in Abu Dhabi, another significant stride towards the global and regional expansion of the O2NETWORK. ‘Practice makes perfect’, and with every new location that O2 sets up, it gains greater insight into what works and what doesn’t. O2 progressively sets higher standards for each location based on this knowledge, building a stronger, tighter regional network. By providing support and tools to help it thrive, O2 fosters the organic expansion of O2ABU DHABI, in terms of its services, client-base, and standing. Abu Dhabi is the wealthiest emirate of the UAE with strong cultural roots. Recently, it has been diversifying, investing in grand projects on par with some of Dubai’s architectural masterpieces that are generating global attention and presenting considerable marketing opportunities. O2 strives to fill this gap, initially by providing marketing communications services, and grabbing hold of Abu Dhabi’s global marketing opportunities. O2ABUDHABI.
- 15. O2i is a fun, interactive digital media agency. We work to create creative programming fun that people can connect with. We work to link our partners with today’s digital world through interactive media. O2iNTERACTIVE was established to intensify and invigorate O2, to provide our partners with a comprehensive range of services including interactive digital media. Our team is made up of some of the best digital media specialists from all around the globe. O2i provides web solutions, online marketing, and digital media productions. We have the ability not only to create interactive digital media; we have the power to add value. Interactive media creates a unique opportunity to communicate, manage, measure and develop interactive media solutions that create a memorable brand experience. O2iNTERACTIVE delivers innovative ideas and strategies that connect with people. iNTERACTIVE
- 16. O2PR is a leading regional Public Relations consultancy firm, established under the umbrella of the O2 Network. It is an agency dedicated to providing complete public relation services spanning the communications spectrum. Moreover, O2PR is one of the fastest growing PR agencies in the region with a broad network that covers the MEN A region, and through affiliate networks, O2PR achieves global reach. O2PR’s core values rely on extensive research prior to the formulation of communication strategies and their implementation. O2PR believes in conducting intensive research to evaluate and gain a firm understanding of their partners’ perception within the marketplace; this enables O2PR to effectively accomplish their communication objectives. O2PR is a highly qualified, culturally diverse team with extensive experience in the PR industry. The team has the know-how and the ability to effectively communicate with the media and the public, leading to the successful transfer information and prevalent exposure. From PR consultancy to event management, O2PR is industry renowned for its creative and innovative strategies. At O2PR, we are well known for our quality of work and our unique, ‘out of the box’ strategies and concepts. By working together with our partners, we exceed short and long-term objectives by creating immense awareness, managing perceptions and protecting reputations. PUBLICITYFIRST
- 17. THINKWIZE is an independent research centre that works closely with O2 to provide objective research information about the brands of our partners, the market, and the target consumer. This research is at the core of all O2 operations, guiding us in the development of our strategies so that we can offer solutions that get results. It provides qualitative and quantitative research and uses a psychological testing system to ensure that we understand the consumer and KNOWYOURMARKETFIRST. It determines WHATTHEMARKETWANTS and is the most crucial phase of all creative communications strategies. THINKWIZE goes beyond basic statistical research; it explores the psychology of the consumer using the Needs Identifier System (NIS), which reveals how brands should connect with the consumer in order to appeal to them on both conscious and unconscious levels. This is a powerful system that helps O2 determine how to effectively position the brands of its partners in the market and how they are currently perceived. The NIS system provides additional insight into the relationship between the consumer and the brand. Because of THINKWIZE, we are able to provide our partners with solid data and psychological information about their target consumer. These results enable us to determine what communications route to take, considering the consumer and the campaign objectives of our partners. Then the creative minds at O2 create unique communications strategies based on the data derived from THINKWIZE. All facets of our services reflect empirical market research, tailored to effectively engage the consumer.
- 18. O2PHILOSOPHY. O2’s philosophy of successful marketing communications revolves around the constellation of the following factors. Together, these factors create an integrated marketing communications strategy. By further developing these key values, O2’s grasp of the market will strengthen and expand, enabling us to effectively contribute both regionally and globally. The core of the O2 philosophy is to attend to consumer demand, keeping us dynamically engaged in all marketing activities.
- 19. KNOWYOURMARKETFIRST “Research is to see what everybody else has seen, and to think what nobody else has thought.” – Albert Szent-Györgyi In the world’s rapidly evolving marketplace, market research is a vital prerequisite to all strategies. This is why market research is the backbone of all our operations. First we analyse our client’s reality in the current market situation, then we identify viable, open opportunities in the market to be explored and developed. With market research as our primary focus, it was only natural for us to extend our approach, establishing the concept WHATTHEMARKETWANTS. This serves as an important tool in helping our partners strategies their business objectives with an organic approach, in tempo with the ever-changing marketplace. This new approach has proven highly successful, allowing the brands of our partners to expand and create a compelling brand experience for their target audiences. By pinpointing the central triggers that motivate and influence the consumer’s decision- making process, we identify how to market the brand, and as a result, we consistently give rise to thriving brands. The solution to motivating consumers could be something as subtle as adding a gradient to the packaging of a pasta box, or as evident as adding a walkway that leads to a restaurant to promote easy access OXYGENSPACE Sometimes, you just need breathing space. The OXYGENSPACE is a dimension created especially to inspire O2’s creative process. It’s a space in which ideas are able to breathe, thoughts are able to materialise, and research is able to evolve. Its open, dynamic nature provides the optimal environment for brainstorming sessions, examining, and pre-testing. The result: solid, measured, creative visionary solutions that we are proud to present to our partners. The oxygen space is designed to provide our partners with an open and safe environment in which they can share their thoughts, goals, expectations, and queries. Fully understanding the perspectives of our partners enables us to set up constructive workshops where we can openly collaborate with them. This experience of receptive energy is what we call the OXYGENSESSION. O2CULTURE The O2CULTURE is a positive state of mind that every O2 employee subsumes, allowing us to recognise the value of our thoughts. This is a constant mind set that we carry with us wherever we go. We realize that no idea is a bad idea; how the idea translates into brand value is what makes it a hit or a miss. O2LANGUAGE AllO2employeesarehighlytrainedontheO2CULTURE and fully embrace it. To encourage our culture, we use an open vocabulary of optimism, clarity, and passion. We speak honestly and freely, encouraging unity and devotion. The O2 culture is reflected in our workspace, is spoken in our workplace, and is carried out into our daily lives. We always encourage our partners to join us in speaking the O2LANGUAGE so that together, we can reach the most effective communications solutions. O2CREATIVE: THEAWARDWINNINGAPPROACH “When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.” - Leo Burnett At the O2 creative lab, we always strive to arrive at the strongest, most unique solutions. Every piece of artwork and creative communication we present is designed with the potential to be an award winner. You can’t win all the time, but this perseverance is how we ensure that the quality of our work successfully achieves global standards.
- 20. Creativity cannot be prescribed or dictated by design studios, it comes from ambitious ideas, talented members, a creative space, and the collaborative essence of our departments. CONSUMERENGAGEMENT “Tell me and I’ll forget. Show me and I’ll remember. Involve me and I’ll understand.” – Confucius It’s a challenge to get through to consumers nowadays. The market is becoming increasingly saturated with flashy messages, making it more crucial to keep up to speed and to be as dynamic and savvy as possible. Our job is to reach the consumer through all this background noise, drawing them in. When projecting our partners’ brand values, we strive to create a captivating brand experience for the target audience. Regardless of which marketing channels are used, consumer engagement is vital to the survival of the brand. At the end of the day, it’s the consumer that determines a brand’s survival (WHATTHEMARKETWANTS). By focusing on engaging the consumer, the end user experiences a brand ethic; they’re attracted to the brand to the extent that if they cannot get a hold of it, they feel incomplete. We consistently encourage our partners to keep their target consumers in mind. We must appeal to their consumers in all marketing activities, campaigns, and decisions. No one can decide on a brand position or brand image better than the consumer! This is why as Marketers, it’s crucial for us to know WHATTHEMARKETWANTS. O2EXPERIENCE The O2 experience is the definitive result of all components of the O2 Philosophy. It’s the reason, the practice, the sum of our culture and approach to creative solutions. It’s an experience, a wisdom, and a state of mind that drives O2 to success in the market, effectively reaching the end consumer. Simply put, the O2EXPERIENCE is a powerful fusion of our values and methods that continue to evolve and prosper.
- 21. GO2GREEN Under the umbrella of the O2 network, we have recently created a new programme called ‘GO2GREEN’, dedicated to practicing Corporate Social Responsibility within the community, focusing primarily on creating environmental awareness and addressing the environmental issues that plague the region. Simply by encouraging people to ‘reduce, reuse, and recycle’ we can all breathe easier (cleaner O2) and help save our planet. GO2GREEN fosters a green work culture that encourages O2 team members to be conscious of waste and inspires them to take environmental initiatives. We have recently kicked off an internal recycling programme to cut down on waste and promote recycling. We also encourage the use of our hassle-free online system rather than printing out paper. As a growing business, it is our responsibility to manage our output of waste and incorporate a greener corporate culture for the benefit of everyone.
- 22. O2PARTNERS.
- 23. AWARDWINNINGAGENCY BESTMARKETING&PROMOTIONBUSINESS When O2MC first opened its doors, we saw a true need in the market, a gap that was a barrier between good work and exceptional work. We made a simple promise: True insight and in-depth knowledge will be the driving force behind all that we do. April 23rd 2007 O2MC has been awarded the title of Best Marketing and Promotions Business, a distinction given by the H.H. Mohammed Bin Rashid Awards for Young Business Leaders: a true indication that the market is changing. And that we are growing. BESTPRAGENCY O2 Marketing Communications was granted an Arabian Property Award sponsored by CNBC, earning the title “Best PR Agency” for their campaign for Bahrain Investment Warf. The CNBC Arabian Property Awards is an international organization dedicated inspiring and rewarding excellence in the property industry. Awards are granted to distinguish the highest levels of achievement in a variety of property related categories that have attracted foreign investment to the Arabian property industry. BESTPRAGENCY O2 was distinguished as the “Best PR Agency” in 2008 by the Arabian Property Awards, the industry’s most prestigious awards programme sponsored by CNBC and in association with HSBC. O2 was awarded for the successful PR campaign it designed and implemented for Aswaaq, an ambitious initiative of H.H. Sheikh Mohammed Bin Rashid Al Maktoum to further strengthen the economy of the UAE through a pioneering new concept in retail and real estate. BESTWEBSITE O2i is the new interactive digital media branch of O2. Just recently established in February 2008 this esteemed award marks a major accomplishment for O2i and is a true testament to its talent and dedication. O2i was honoured for its website development at the 2008 CNBC Property Awards, in association with HSBC, earning the title “Best Website” for the website it designed for the Wasl brand launch campaign www.wasl.ae.
- 24. Client Dubai Real Estate Corporation Brand Wasl Project Branding Positioning Advertising Interactive Solutions wasl is a new asset management group established by the Dubai Real Estate Corporation that sought to be positioned as a diversified, socially responsible group that holds Dubai’s best interests at heart. O2 developed a full-fledged communications campaign with an exciting brand identity inspired by wasl’s Arabic translation, meaning ‘connection’, and its historic significance as the prosperous trading hub formerly known as Dubai. O2 successfully positioned wasl as a diversified value- driven business with a strong cultural identity and launched a comprehensive IMC campaign that generated widespread awareness across the region. www.wasl.ae
- 25. Client Emaar Brand Emaar Financial Service Project Advertising Public Relations For Emaar Financial Services new online system, we launched a campaign to appeal to investors. Highlighting the convenience that online trading affords, we illustrated all the unusual places where trading could happen, thanks to Emaar’s online system. Surreal hues of blue intensify the oddity of the trading scenes. Blues also create a calming sensation, suggesting the ease of trading at your convenience. www.emaar.ae
- 26. Client Sheikh Mohammed Bin Rashid Est. Brand Corporate Project Repositioning Brand Activation Public Relations Advertising Sheikh Mohammed Establishment for Young Business Leaders (SME) strives to nurture the entrepreneurial spirit in the UAE. Focusing on small and medium businesses and young entrepreneurs, SME provides coaching tools and the necessary support to help entrepreneurs realize their dreams. SME wanted to reposition their brand, targeting UAE nationals, and to generate greater awareness about their services. Reflecting the SME vision, O2 created a complete brand identity and brand character inspired by the transformation of entrepreneurial dreams into reality, using bright colours to create a dream-like feel with a clean contemporary layout. O2 developed a series of informative campaigns to generate awareness about the different services SME provides entrepreneurs and how it can help at different stages of development. The campaigns successfully positioned SME as a solid authority while providing guidance and support to entrepreneurs of UAE nationality, further strengthening the economy. www.sme.ae
- 27. Client Aswaaq Brand Corporate Project Advertising Public Relations Interactive Solutions aswaaq is a new chain of retail outlets opening across Dubai to be positioned as a friendly community centre with fresh quality products and the ambiance of a traditional street market. aswaaq required a multifaceted campaign that targeted investors, the general public, suppliers and entrepreneurs. O2 launched three separate IMC campaigns through prevalent media channels that significantly increased brand awareness, positioning aswaaq as a friendly, vibrant modern day bazaar. These campaigns attracted a lot of interest among investors and entrepreneurs and appealed to Dubai’s diverse cosmopolitan communities. www.aswaaq.ae
- 28. Client Tameer Brand Durrat Marina Project Advertising Public Relations Durrat Marina is a world class, 1.3 billion dollar real estate development project in Bahrain, estimated to be an iconic landmark and among the grandest mixed-use marinas in the region. O2 created a unique brand identity that conveys the essence of Durrat Marina and developed a comprehensive IMC campaign inspired by the logo and the natural beachfront lifestyle that Durrat Marina will offer its residents. O2 created a TVC based on this theme and launched a comprehensive PR campaign through carefully selected media channels, creating widespread brand awareness and leaving Durrat Marina perfectly poised for the next phase of the campaign. www.durrat-marina.com
- 29. Client Dubai Municipality Brand Food Safety Project Brand Development Research Advertising Public Relations In efforts to improve the quality of health among the population, Dubai Municipality launched a food safety campaign to educate the public about the importance of safe food preparation. O2 created a colourful brand character and informative campaign with information about food safety that was ‘easy to digest’. O2 brought this message to life by personifying the brand through a fun cartoon character called ‘Chef Safe’, a friendly chef who prepares food safely. This brand personality helped communicate information about food safety through a fun and compelling approach. O2 developed a full-fledged IMC campaign that successfully communicated information about food safety to the public. By displaying the promotional material in food specific locations, creating a clear and engaging message and brand character, O2 effectively generated widespread awareness about the importance of food safety. www.dm.gov.ae
- 30. Client Dubai Municipality Brand E-WEEK Poject Branding Research Advertising Interactive Solution Dubai eGovernment is an online platform that provides easy access to municipal departments and services. Their objective was to increase awareness and promote usage of Dubai Municipality’s new website, highlighting its benefits and user-friendly functions. To promote the website, O2 launched a series of six ‘eWeek’ campaigns, each week allocated to a respective department. At the Dubai Municipality headquarters, an eBooth was available to provide the public with additional support and information. O2 developed an Integrated Marketing Communications campaign that encompassed PR, direct marketing, and advertising, with a simple yet informative message. This campaign achieved a 95% increase in DM’s website usage and a 200% increase in the number of phone calls and feedback it received. O2’s eWeek campaign received a prestigious award from H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Prime Minister of the UAE and Ruler of Dubai, for ‘Best eGovernment Initiative’. www.eweek.ae
- 31. Client Soundlines Group Brand Corporate Project Brand Activation Advertising Interactive Solutions A spectacular teaser and reveal campaign was launched by O2 using distinct shapes from the logo that created massive brand exposure. This campaign radically stood out against all others because it provoked curiosity and generated interest. www.soundlinesgroup.com
- 32. Client Tameer Brand BIW Project Branding Research Advertising Public Relations To attract investors to invest in Bahrain Investment Warf, we developed a campaign depicting industrial machinery in the background contrasted with ‘helping’ human hands. Our goal was to capture the industrial side of BIW set against a more human, ‘helping’ side. The ‘helping hands’ represent BIW facilitating the success and productivity of industries. The construction work implies a booming economy full of growth and potential. Tones of blue and grey have been used to strengthen the industrial disposition of the campaigns. “Cutting edge” has been emphasized in red to showcase the innovative position of BIW and to conjure up industrial notions. www.bahiw.com
- 33. Client Al Salam Bank Brand Al Salam Bank Bahrain Project Corporate Identity Advertising Public Relations Al Salam Bank Bahrain is a financial institution in Bahrain that holds Islamic banking values. To position Al Salam in this light, we depicted the corporate logo with a red Arabic insignia. The red is symbolic of Bahrain’s national colour, i.e. its flag, and the Arabic calligraphy evokes traditional Islamic values. This logo is used on all Al Salam Bank Bahrain documents, as shown here in annual reports and corporate brochures. We illustrated the Bahrain flag standing side by side with the Al Salam flag, signifying its pride and support for Bahrain. In the brochure we showed a full panoramic image of the façade of an Al Salam Bank. Displaying spotless reflective surfaces that mirror the clouds in the sky, this is symbolic of the limitless opportunities for Al Salam Bank Bahrain www.alsalambahrain.net
- 34. Client Leader Capital Brand Corporate Project Branding Leader Capital is a financial engineering company dedicatedtopromotingIslamicfinancialinstitutions. They are devoted to offering investors innovative financial solutions and strategies. To highlight Leader Capital’s focus on ‘financial engineering’, a puzzle piece serves to represent strategy, as an intricate component of applied knowledge and design. The eyeglasses are symbolic of dedication, attention to detail, and strategy, central to the company’s client-oriented commitment. Royal blues and greys present a dignified, respectable and modern look. www.leadercapital.ae
- 35. Client Tameer Brand Corporate Project Brand Activation For Tameer we developed a unique corporate logo to evoke a successful real estate development company specific to Bahrain though the use of the bright yellow ‘sail’ (alluding to Bahrain’s proud sailing tradition) and ascending navy blue blocks, representing buildings. In order for the logo to be accurately implemented under all circumstances, we provided comprehensive corporate identity guidelines. We developed a line of Tameer paraphernalia using solid, contemporary colour stripes to compliment the logo. www.tameer.com
- 36. Client Zido Power Brand Corporate Project Branding To position Zido Power as an extreme, invigorating energy drink, we developed a theme based on electricity, a notorious source of energy. Extreme sports images are presented to heighten Zido Power as an ‘extreme’ source of energy drinks. Electric blue has been used as the central colour to evoke electricity, contrasted with the name in red and outlined in bright yellow, accentuating the theme of lightening and electricity. Different colour schemes have been used to represent the Zido Power flavour varieties. In order for the logo to be accurately implemented at all times, we provided comprehensive corporate identity guidelines. We developed a line of Zido Power paraphernalia using the theme of electricity and extreme sports to appeal to the target demographic.
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