Objective & Key Results (Measure What Matters)
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This document discusses Objectives and Key Results (OKRs). It begins by defining OKRs as objectives that set direction and clarify what is to be achieved, along with key results that show how the objective will be achieved. Examples are provided of OKRs from companies like Microsoft and in different industries like telecommunications and sports. Principles for writing OKRs include setting them annually and quarterly, not having too many, making them challenging, and including numbers for key results. OKRs can be measured on a simple yes/no scale or on a 0-1 scale. Objectives are commonly aligned in strict or directional ways within an organization.
Objective & Key Results (Measure What Matters)
- 1. OKRsOBJECTIVES & KEY RESULTS ABDI J. PUTRA (ABIE) – GM DIGITAL LIFESTYLES TELKOMSEL IG – @abepoetra https://abepoetra.wordpress.com
- 2. Peter Drucker - MBO Andy Grove - OKRs John Doerr - WhatMatters
- 3. WHAT IS OKRsOh btw, OKRs stand for The Objectives and The Key Results Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 4. WHY, it means you have to find “PURPOSE” and “STRATEGIC GOALS”. OBJECTIVE, set the direction and clarifies “WHAT” is to be achieve. KEY RESULTS, show “HOW” we plan to achieve an objective - very clear what we are going to do. Measure What MattersFrom the book Measure What Matters, you must know THE WHY first Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 5. A METAPHOR OF OKRsWhy we must state the objectives at the first row • Bayangkan Anda berada di Pelabuhan London (Inggris). Anda harus pergi ke Pelabuhan di New York (USA). "New York" adalah Tujuan (Objectives) Anda. • Untuk mencapai Tujuan (Objectives) Anda, Anda telah memutuskan untuk membeli kapal pesiar dan berlayar ke barat selama 8 hari. Ini memungkinkan Anda untuk lebih dekat dengan Tujuan (Objectives) Anda. ”Membeli kapal pesiar" dan "Berlayar ke barat selama 8 hari" adalah Inisiatif (Initiatives) Anda. • Tanpa sistem navigasi, seperti GPS misalnya, tidak mungkin bagi Anda untuk mengetahui apakah Anda sudah dekat dengan tujuan apa belum. Perangkat GPS Anda ini adalah Kunci Utama (Key Results), yang ngasih tahu kalau Anda menuju ke arah yang benar. Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 6. Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 7. FAANG & BATX those company impact the whole industry in this universe is using OKRs OKRs Adoption On The RiseCompany that adopt OKRs as their Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 8. OKRs, thus the initiativesObjectives, Key Results, and also The Initiatives
- 9. OKRs, thus the initiativesObjectives, Key Results, and also The Initiatives Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 10. KPI Vs. OKRs So, what are the differences between KPI and OKR @abepoetra
- 11. KPI Vs. OKRsThe Main Differences to Know About Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 12. KPI Vs. OKRsThe Main Differences to Know About Source: McK Document
- 13. KPI Vs. OKRsThe Main Differences to Know About Source: McK Document Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 14. SO WHAT THE BENEFITS Why this OKRs fascinating.. @abepoetra
- 15. BENEFIT OF OKRsThe benefits of OKRs implementation Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 16. BENEFIT OF OKRsThe benefits of OKRs implementation
- 17. GIVE US SOME EXAMPLES Yes, you can learn the O and KRs after this slide.. @abepoetra
- 18. EXAMPLE OF OKRsHere, the examples for objectives & key results Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 19. MICROSOFT OKRs https://cdn.swotanalysis.com/images/OKR-Template.png Here, the examples for objectives & key results Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 20. TELECOM OKRs SAMPLES (1)Here, the examples for objectives & key results Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 21. TELECOM OKRs SAMPLES (2) https://blog.weekdone.com/wp-content/uploads/2014/07/OKR-infographic1.pdf Here, the examples for objectives & key results Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 22. INDONESIA FOOTBALL OKRs Source: McK Document Here, the examples for objectives & key results Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 23. TAKE NOTES FOR THESE OKRs What become the notes for OKRs
- 24. ASPIRATIONAL OBJECTIVESThe Objectives Just Like MoonShot From President Kennedy’s Moonshot thinking a type of thinking that aims to achieve something that is generally believed to be impossible (inspiring). Moonshot thinking motivates teams to think big by framing problems as solvable and encouraging “anything is possible” dialogues around how to solve the challenge. We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; Because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win, and the others, too “ ” Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 25. Principles in Drafting OKRsWriting the OKRs 1. Set them annually and quarterly. A quarter and a year are timeframes in which you really can achieve something. The same timeframes are also used to evaluate companies. 2. Don't have too many. In 5 Objectives with 4 Key Results each is your maximum perquarter. Having more will only distract you from what really needs to be done. 3. Make them challenging. Research demonstrates that people who set challenging targets achieve more. Expect to get to 70-80% of your challenging target. 4. A KR must have a number. Numbers enable objective evaluation and create a learning process. 4 OKRs Rules Source: Perdoo.Com Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 26. Principles in Drafting OKRsWriting the OKRs The OKR Framework Consists of 3 Parts: Objectives - An objective defines a goal to be achieved Key Results - A key result measures the progress towards a particular objective. Note: Every Objective can have 3 - 5 key results Initiatives - An initiative describes the steps taken to ensure progress on the objective Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 27. Principles in Drafting OKRsWriting the OKRs Source: McK Document Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 28. HOW TO MEASURE YOUR OKRs Grading OKRs, analyze performance
- 29. MEASURING OKRsGrading OKRs Source: Measure What Matters Book by John Doerr Objectives: Recruit three new players KR1: Attend 25 games to scout out potential recruits KR2: Approach 30 players throughout these games KR2: Contact the agents of 10 potential recruits The Andy Grove method of grading OKRs is a simple “yes” or “no” approach. To see it in action, your OKR might look something like this (below) for the quarter: Here’s how you would come up with your score: ü Attend 25 games to scout out potential recruits? No ü Approach 30 players throughout these games? Yes ü Contact the agents of 10 potential recruits? Yes Note: This is the basic “yes/no” of OKRs. Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 30. MEASURING OKRs Source: Measure What Matters Book by John Doerr There is also a more advanced way to score each key result on a scale. “0” equates to failure and “1.0” means the objective was completely achieved. Within these metrics, each individual key result is graded and averaged to score the objective. Grading OKRs The scale goes like this: • 0.7 to 1.0 = Green. (We delivered.) • 0.4 to 0.6 = Yellow. (We made progress, but fell short of completion.) • 0.0 to 0.3 = Red. (We failed to make real progress.) The sweet spot range : 0.7 – 0.8 Suspicious range: 0.9 – 1.0 Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 31. MEASURING OKRsGrading OKRs Source: Measure What Matters Book by John Doerr So, we back again to “Recruit New Players” To visualize it, let’s use the same soccer recruiter OKR— but with a little bit more information: FINAL SCORING: Altogether, the average is 80%— or a raw score of 0.8, a passing grade. 1. You could only get to 20 games so that’s 0.8, an admirable score. 2. You approached 30 players, so that’s a perfect 1.0. 3. You were only able to get ahold of 6 agents for 0.6, a borderline green. Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 32. KIND OF OKRs Commonly, have two kind of allignment Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 33. Principles in Drafting OKRs 1. STRICT ALLIGNMENT Source: Lattice.Com Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 34. Principles in Drafting OKRs 2. DIRECTIONAL ALLIGNMENT Source: Lattice.Com Abdi J. Putra (ABIE) GM Digital Lifestyle Telkomsel
- 35. TERIMA KASIHABDI J. PUTRA (ABIE) – GM DIGITAL LIFESTYLES TELKOMSEL IG – @abepoetra https://abepoetra.wordpress.com