The document discusses measuring shareholder value creation. It outlines several direct and indirect factors that can impact shareholder value, such as capital budgeting, corporate governance, market environment, business ethics, and innovations. It also discusses challenges in measuring shareholder value, including disagreements over appropriate goals and metrics. New valuation methods are needed because traditional measures like EPS and ROI often do not accurately capture long-term value creation. Value-based management techniques aim to address these issues by linking value creation to shareholder wealth maximization and understanding financial and operational drivers of performance.