This document discusses objective writing and how to avoid bias. Objective writing presents all perspectives on a topic in a fair and balanced way, without favoring any one view. It defines bias as selectively encouraging one outcome over others. The document provides examples of biased content, like news articles that only present one side of an issue. It recommends writing in the third person to maintain objectivity and avoid appearing biased by including personal views. Objective writing in colleges focuses on research papers, lab reports, and analyses rather than personal essays.