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https://www.flickr.com/photos/nickpiggott/5212959770
Objects, responsive and perceptive media
Ian Forrester
Senior Firestarter, BBC R&D
@cubicgarden
IBC 2016 in the futurezone
http://www.flickr.com/photos/feuilllu/302001867/
Object based media
https://www.flickr.com/photos/nickpiggott/5212959770
The objects make the story
Squeezebox
http://www.bbc.co.uk/rd/projects/squeezebox
Storytelling timeline
http://www.flickr.com/photos/feuilllu/302001867/
http://www.flickr.com/photos/smcgee/234278571
Oral storytelling
http://www.flickr.com/photos/smcgee/234278571
Engaging, participatory, immersive..
http://www.flickr.com/photos/smcgee/234278571
Storytelling with variables
Context, location, environment...
https://www.flickr.com/photos/haaijk/14196995087
Narrative on Rails
http://www.flickr.com/photos/ag2r/4437697015
Media with more potential
Wired magazine Top trends for 2013
Perceptive Media “Breaking Out”
http://www.futurebroadcasts.com
Responsive Radio
http://www.bbc.co.uk/taster/projects/responsive-radio
Perceptive drama
http://www.bbc.co.uk/rd/projects/visual-perceptive-media
Scalable experiences (50000+)
How does it work?
https://www.youtube.com/watch?v=iXKu-b4Afh4
Variations not versions
http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures
http://www.flickr.com/photos/d_lee/2394548742
It’s the small things
Manipulation of audiences feelings
https://www.youtube.com/watch?v=thNvpubJir8
Film has been doing this for decades
http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney
Memorable narratives experiences
http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures
Highly relevant
http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema
Relevance
https://www.flickr.com/photos/leweb3/6471629995
It will be very hard for people to
watch or consume something
that has not in some sense been
tailored for them
- Eric Schmidt, Google
Some media reaction
http://www.dailymail.co.uk/sciencetech/article-3350076/BBC-experimenting-smart-shows-adapt-personality-male-female.html
Data ethics research
https://www.flickr.com/photos/birgerking/5137440872
Privacy
Security
Ownership
Identity
Data management
Data ethics research
https://www.flickr.com/photos/noodlepie/7256071790
Trust is the foundation of the BBC:
we are independent, impartial and honest
How people understand personal data and trust
https://www.flickr.com/photos/cjc/3140642627
Understanding new models for data negotiation
https://www.flickr.com/photos/dodnewsfeatures/28742900754
Making data visual, understandable & actionable
Ethics of personal data videos
No more shared experiences?
This shared experience?
https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand
A different shared experience
https://www.flickr.com/photos/cjc/3140642627
Perceptive Radio
The Internet of things
Perceptive media experiences
https://www.flickr.com/photos/tedconference/22645546430
Hyper reality experiences
www.imdb.com/title/tt0119174/ - The Game (1997)
Devices working together with media
https://www.flickr.com/photos/schoschie/4294160420
New ways to tell stories
Tatori - http://www.imdb.com/title/tt0806910
Media which bends to your context
New types of learning experiences
Storytelling always was/is participatory
Thank you for listening… questions?
Ian Forrester
Senior Firestarter, BBC R&D North
@cubicgarden - ian.forrester@bbc.co.uk

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