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xR fest: Audiences of the future
Ian Forrester
Senior Firestarter, BBC R&D
@cubicgarden
@cubicgarden | https://twitter.com/bit_LAV/status/1141258445418565633
Rethinking storytelling in the internet age
@cubicgarden | http://www.nehrlich.com/blog/2008/07/04/living-in-the-future/
New media experiences
http://www.flickr.com/photos/feuilllu/302001867/@cubicgarden
@cubicgarden
Living Room of The Future
Audiences of the future workshop at xR fest 2019
The Living Room of the Future
...Is an environment that is both driven by
and adapts to personal data
@cubicgarden
How does it work?
It uses various IOT objects in the living room, ethically using
personal data to personalise the media experience surrounding the
people
@cubicgarden
How it works
OBM
Adaptive
media
HDI
databox
IOT
Physical
devices
@cubicgarden
Audiences of the future workshop at xR fest 2019
Audiences of the future workshop at xR fest 2019
Audiences of the future workshop at xR fest 2019
Why the living room?
It’s a connected and shared environment
Sensitive and private area
Existing social hierarchies
Small audience (personalisation within small groups)
@cubicgarden
@cubicgarden
Audiences of the future workshop at xR fest 2019
Journey to Sarajevo
@cubicgarden
Support from FACT
@cubicgarden | FACT’s film talent development programme
Support from the British Council
@cubicgarden | https://www.flickr.com/photos/37996583811@N01/29758741765/ | https://www.slideshare.net/cubicgarden/perceptive-media-ethics-dreams-hyper-reality
Partners & collaborators
@cubicgarden
● Foundation for Art and Creative Technology (FACT)
● Mixed Reality Lab Nottingham University (Databox)
● Imagination Lancaster University (IOT)
● University of York’s Digital Creativity Labs (DC labs)
● British Council’s PlayUK programme
● University of York (Cutting room tool)
Sarajevo unlimited workshop
@cubicgarden
Sarajevo unlimited workshop
@cubicgarden
West balkans residents
@cubicgarden | Mladen Rakonjac & Ilija Tiricovski
Working in Liverpool, UK
@cubicgarden
How is it created?
OBM
Adaptive
media
HDI
databox
IOT
Physical
devices
@cubicgarden | http://www.databoxproject.uk/
OBM
Adaptive
media
Object based media?
@cubicgarden
Object based media
@cubicgarden | https://www.flickr.com/photos/nickpiggott/5212959770
Media + Metadata = Objects
The idea behind ‘object-based’ media is that you take all the
assets for a given TV or radio show – the video clips, the
accompanying audio, any music soundtrack, and extras like
subtitles and sign language translations
wrap it up in useful metadata and then use software to ‘remix’
it as needed
@cubicgarden | https://www.flickr.com/photos/nickpiggott/5212959770
Media
@cubicgarden
Metadata
@cubicgarden
The objects make the story
@cubicgarden
Let’s talk about storytelling
@cubicgarden
The future of storytelling
@cubicgarden | https://commons.wikimedia.org/wiki/File:Salvatore_Postiglione_Motiv_aus_dem_Decamerone.jpg
Storytelling timeline
@cubicgarden | http://www.flickr.com/photos/feuilllu/302001867/
Oral storytelling
@cubicgarden | http://www.flickr.com/photos/smcgee/234278571
Immersive, engaging, participatory & adaptive
@cubicgarden | https://www.flickr.com/photos/140034174@N05/26077478920
Storytelling with variables
@cubicgarden
Context, location, environment...
@cubicgarden | https://www.flickr.com/photos/haaijk/14196995087
Context is king
@cubicgarden
Perceptive Radio
@cubicgarden | https://www.bbc.co.uk/rd/projects/perceptive-radio
Processing at the edge
@cubicgarden
Sensors everywhere
@cubicgarden
Narrative on Rails
@cubicgarden | http://www.flickr.com/photos/ag2r/4437697015
Reinventing podcasting
@cubicgarden | https://www.flickr.com/photos/giuseppemilo/14525042460
Perceptive podcasting
@cubicgarden | https://www.bbc.co.uk/rd/projects/perceptive-radio
Reference specification & implementation
@cubicgarden | https://www.bbc.co.uk/rd/projects/perceptive-radio
Android app *beta
https://tinyurl.com/perceptivepodcast
@cubicgarden
Entering your podcast feed
@cubicgarden
Questions?
What other podcasts could be created?
@cubicgarden
Spend 5 mins in groups of 2 or 3, discussing what great
experiences could be created
Think about the remixing the audio objects based on implicit
data from a smartphone
We will feedback afterwards...
Crafting storyworlds which stories sit in
@cubicgarden
Engaging
@cubicgarden | https://www.punchdrunk.org.uk/sleep-no-more
Adaptive
@cubicgarden | https://www.punchdrunk.org.uk/sleep-no-more
Participatory
@cubicgarden | https://www.londontheatre.co.uk/theatre-news/news/immersive-zombie-experience-variant-31-to-have-world-premiere-in-the-west-end
Immersive
@cubicgarden | https://www.vice.com/en_us/article/ywm8gk/dr-edson-burton-afrofuturist-immersive-theater-lost-astronaut
Alternative reality gaming
Extended reality experiences
@cubicgarden | https://www.atlasobscura.com/articles/alternate-reality-games-could-still-take-over-the-world-and-your-life
Also known as unfiction, transmedia storytelling, extended
experiences, chaotic fiction, pervasive gaming, immersive
fiction, beasting, etc...
Extended reality experiences
@cubicgarden | https://en.wikipedia.org/wiki/Masquerade_(book)
Searchers often dug up public and private
property acting on hunches
The solution to the Masquerade puzzle is
elaborate: in each painting, lines should be
drawn from each animal's eyes through
their longest digits to a letter in the border
Extended reality experiences
@cubicgarden | http://news.bbc.co.uk/1/hi/sci/tech/1274487.stm | http://www.imdb.com/name/nm0972095/
Jeanine Salla is a fictional character
who was created as part of a
marketing scheme for the film
"Artificial Intelligence". Jeanine Salla
was a name placed in countless
clues in film posters, websites,
previews, and commercials. Starting
from her name, people were drawn
into a highly complex interactive
"game" that involved websites,
phone calls, emails, faxes, and
teams of "players" working around
the world to solve the clues
The death of alternative reality gaming
@cubicgarden | http://www.slideshare.net/picnicfestival/everything-we-know-transmedia-wrong-by-dan-hon
No More…
Viewing source code, “De-stegging”, Waiting,
Codebreaking, More codebreaking, Esoteric
knowledge, Viewing more source code, Solving
stupid puzzles, More waiting, Not telling me
what to do, “This is not a f***ing game”, Lazy
calls to action, Helping a teenage girl, Helping
an attractive teenage girl, Helping an attractive
amnesiac teenage girl, Treasure hunts, Millions
of blog entries, Jumping through f***ing hoops
and finally Masturbatory platform excitement
Storyboarding in Liverpool
@cubicgarden
Human Data Interaction?
@cubicgarden
Human data interaction
@cubicgarden
HDI
databox
More than an experience
@cubicgarden | https://www.bbc.co.uk/rd/projects/human-data-interaction | https://www.bbc.co.uk/rd/projects/databox
● Future data driven media experience
● Research probe for social adaptive experiences
○ Trusted data platform
■ Separation of Concerns
● Exploring attitudes
○ Human Data Interaction (HDI)
○ Shared data experience
○ Trusted platform
Databox
Databox has its origins in an emerging school of thought
called ‘Human Data Interaction’ which sees personal data
as an object in its own right rather than a by-product of our
mundane interactions with third parties, systems and
services
@cubicgarden | https://www.databoxproject.uk/about/
Databox project
@cubicgarden | https://www.youtube.com/watch?v=hJQiIrkJniU
Human Data Interaction
@cubicgarden | https://sachi.cs.st-andrews.ac.uk/research/interaction/human-data-interaction/
Trust is vital
Trust is the foundation of the BBC:
we are independent, impartial and honest
@cubicgarden | https://www.flickr.com/photos/noodlepie/7256071790
Data, ethical & social degradation
@cubicgarden | https://www.flickr.com/photos/theknowlesgallery/5504383766
Graceful degradation is a must
@cubicgarden | https://www.themoviedb.org/movie/2649-the-game/images/backdrops
Personalised media
@cubicgarden | http://www.dailymail.co.uk/sciencetech/article-3350076/BBC-experimenting-smart-shows-adapt-personality-male-female.html
Shared social experiences
Learning opportunities
@cubicgarden | https://www.youtube.com/watch?v=2RlGXcueDss
Ethics of personal data videos
@cubicgarden | https://www.youtube.com/watch?v=naaDBNSx610&list=PLq2q3WUhlO_yyt8A0PUTOChCgyEoOqhfM
Showing what’s really happening with data
@cubicgarden
@cubicgarden | https://www.flickr.com/photos/cjc/3140642627
Learn how people understand personal data
Opportunity to educate
Deliver transparency
Understand new models for data negotiation
Moving away from binary options
More freedom to users
@cubicgarden | https://www.flickr.com/photos/dodnewsfeatures/28742900754
Making data visual, understandable & actionable
@cubicgarden
Using an ethical design approach
@cubicgarden | https://www.bbc.co.uk/rd/blog/2017-11-sarajevo-unlimited-workshop
Guided by key questions:
○ How to communicate a change in the environment?
○ How to communicate the data driving this change?
@cubicgarden | https://www.bbc.co.uk/rd/blog/2017-11-sarajevo-unlimited-workshop
HDI elements
Early storyboard
@cubicgarden
Internet of things
@cubicgarden
IOT
Physical
devices
@cubicgarden | https://www.nytimes.com/2018/10/23/business/media/fever-advertisements-medicine-clorox.html
Internet of sh*t
Good use of the Internet of Things?
@cubicgarden
@cubicgarden
What IOT objects?
@cubicgarden
Feedback from the room
Offering transparency
@cubicgarden
In a data receipt
@cubicgarden
Everything together
OBM
Adaptive
media
HDI
databox
IOT
Physical
devices
@cubicgarden | http://www.databoxproject.uk/
Living room complete storyboard
@cubicgarden
The future living room
@cubicgarden
https://twitter.com/carolinemeaby/status/982481189779988480
Feedback
Initial feedbackInitial feedback
@cubicgarden | https://www.youtube.com/watch?v=yneprnGCRm0
What we found
@cubicgarden
A “magical” experience
@cubicgarden
...Immersive, engaging, nostalgic
Self-reflection. Eg., Quantified Self
Kitchen. Eg., CAKE that helps with cooking
Concerns over privacy
@cubicgarden
….“Scary”, “Creepy”, “Being watched”
Sensitivity in the Context of the Home
Data Sharing with Third Parties
“Organisations pushing in”
Lack of Transparency
“Suddenly the couch became suspicious”.
Agency Concerns
@cubicgarden
….“Maybe if it was more controlled by the user
itself instead of, like, someone else having
control over it [P36] ”
Need for Negotiability
Binary to Granular Choices
Need for Active and Informed Data Control
Provision of Freedom. Eg., Filter Bubbles
Autonomy over ones life
Trust
@cubicgarden
….Privacy + Agency Concerns = Loss of Trust
Lack of Control and Transparency
Loss of Trust in Personalised Services
Risks : Hacking/ Unethical data use
@cubicgarden
Ian Forrester
@cubicgarden
ian.forrester@bbc.co.uk
Questions?
What’s in your living room of the future?
Living room of the future workshops
@cubicgarden
Living room of the future workshops
@cubicgarden
Think about the narrative
Think about the group experience
Think about what people would learn
Split into groups, spend 15 minutes deciding then feedback
What’s in your living room of the future?
@cubicgarden
Living room of the future
Ian Forrester
@cubicgarden
@cubicgarden

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Audiences of the future workshop at xR fest 2019