Observation assignment
- 1. Observation Assignment Greg Cooper Australia
- 4. Like a fortress • This store is like a • Security is not a real fortress against the issue customer – you feel • Self serve staff – locked out and engaging and friendly unwelcome • Entrance is filled with • Once inside however, it is Panetone in preparation filled with produce which for Christmas you can select from • Customers tend to be yourself – it has a alone and on a “mission” “farmer’s market feel to access food for the inside. night • Customers go to buy not browse
- 8. Lombards • Very welcoming • Overall customers • Boppy interesting well catered for music • Well presented store • Fun feel and business • Lots of stock well arranged • Staff helpful • People warned about Halloween stock
- 12. Officeworks • Well stocked • Customers • High ceilings encouraged to • Stock well laid out browse • • OK store Staff variable in demeanor some helpful – some decidedly grumpy and completely disinterested
- 15. Pet Stock shop • Well laid out • Welcoming and staff friendly • Overall good experience
- 16. Woolworths • Interesting to see the • One staff member nearly stock at eye level was walked into me, no generally the Woolies acknowedgement of me brand where it was an as a person or of the near available line miss • The store was welcoming • One staff member was and made to feel warm to the most helpful and the customer with faux friendly staff member of wooden floors all the stores – her name was Lesley and she was a real stand out for me.
- 17. Lakes Bakery • Welcoming • Stock could be • Well laid out improved • A little messy in terms of layout • Staff very friendly and helpful • Stock could benefit from better taste
- 18. Summary of Learnings • Had not appreciated the front of the shop as a real important feature • Stock layout and presentation is important • By far the most outstanding feature of the experience was the poor to very poor interaction of the staff with the customer simply bad! The single greatest opportunity for these businesses