Odoo Partners - From Seed to Tree; How to scale your Business

Editor's Notes

• #2: Odoo Partners: From Seed to Tree; How to Scale Your Business? My presentation We dont have a magical formula to grow but i can give you some learnings
• #3: I have OCD and I love to ceate process of everything. Lear 2. Brand 3. Grow
• #4: Odoo Partners: From Seed to Tree; How to Scale Your Business? My presentation Learn Brand Grow
• #5: E-learning platform. Odoo.com/slides Same trainign we use internally for our employees Login to keep track on the learning path. 1 month just to learn and due dates. Demo with 4-5 modules per week (Sales team)
• #6: Spanish: https://www.youtube.com/channel/UCojd4iVEDr6_Hjjy0lHAtaQ English: https://www.youtube.com/user/OpenERPonline Webinar
• #7: https://www.odoo.com/es_ES/slides/partnership-knowledge-base-39
• #8: Internal Licenses/ Localization for your country / App store/ AM help you to connect with other partners that share the localization Success pack. 30% initial discount 1st package. Forum: https://www.odoo.com/forum/help-1 Partner’s mailing list: Partners @Odoo.com
• #9: https://www.odoo.com/es_ES/slides/odoo-functional-certification-sample-test-50 Graduation for your own sales team pass the certification
• #10: Odoo Partners: From Seed to Tree; How to Scale Your Business? My presentation Learn Brand Grow
• #11: No, so i’m going to show basic steps to improve your leads and convertion
• #13: https://www.odoo.com/es_ES/page/brand-assets Before a website, you need a strong Brand. Use our resources to improve your brand and make it compatible with Odoo’s brand.
• #14: Brand your web site SEO optimization Organic search Explanation of partner’s approach with Odoo
• #15: Try to reduce your services to a few, go straight to the point (small business, big companies) Jam case, reduce trial from 24 to 6 The first day, they set up a stand at a local grocery store to offer jam samples. Initially, they offered 24 different varieties of jam for customers to try. That large number of options piqued a lot of people’s interest. 60% of the people who passed the stand stopped to try their jam.So far, so good, right? But when they closed up their stand for the day, they found that only 3% of people converted and bought their jam. That sounds pretty similar to the average conversion rate for most websites when you think of it. The next day, They went back to the same grocery store stand but reduced the number of jam samples down to six (from 24). The flavors were all the same as the day before. All they reduced was the number of options. The result? They saw a 30% higher conversion rate that resulted in 600% more product sold!
• #16: Research from Episerver Retail Clients Q1 2020 https://www.episerver.com/globalassets/03.-global-documents/reports/b2c-retail-benchmark-report-q1-2020.pdf
• #17: The highest conversion rate 3% is from referrals. We have a great source of references on our Odoo list of Partners Mantain you old clients to be a good referral for them (to be able to call), call them 2-3 months to keep the relationship with the key players inseide the company so they can speak good about your services. https://www.odoo.com/partners?&country_all=True
• #18: 2.5% email campaigns Use our own modules
• #19: 1.3% social media LinkedIn, Facebook, Twitter Email Signature More than 60% of the closing deals come from Partner’s prospects
• #20: Odoo Partners: From Seed to Tree; How to Scale Your Business? My presentation Learn Brand Grow
• #21: grow= sales Sales funnel
• #22: Prospects/Lead generation List of contacts, SEO, publish modules on app store, mention Odoo on Web, blog, social media, free webinars Example Smart business, gold 1 year, free webinars every week.
• #23: Demo with client’s flow Tell a storie, start on main module Adapt the speech to the person you are talking(Accountant, operations, manager, sales)
• #24: Proposal
• #25: Small project: Functional analysis, Out of the box, SaaS, Less expensive Educate your prospects whay is nice to have, must/critical. Gant diagram with resources, phases and expected dates. Don’t reinvented the wheel, use the apps on the Apss store, risk quality is variable.
• #26: Use our template available on the partnership knowledge Remember Presentation is the key, structure, dates, money per stage. (Methodology book)
• #27: That is why is important to have a GAP analysis for complex projects
• #28: Gap analysis Gap analysis is after the functional analysis, the presale. Avoid heavy customization Then the proof of concept. Confirm fisiabilitiy and the final product Get a clear planning and budget
• #29: Implementation service is 1 shot payment. Offer support service with a monthly payment creates a revenue base for your business cost. Offer Odoo.sh that creates also a recurrent income every year.
• #31: Sales channels (Leads odoo, contactos, marketing campaigns) Don’t depend only on odoo’s leads.
• #32: Have a great sales relationship with your AM (You need help to convince prospects). We have been doing this for log time, include us on your calls, demos.
• #33: Do demos with prospects, personalize the message, start with the main module they are looking for
• #34: Gantt diagram Specific modules, time per module and final received format.
• #35: Do your first project with your own company. You can make mistakes there.
• #36: Start with small projects while you get expertise and then go big.
• #37: Big bang approach. Start with couple modules and then expand. Check for upsales. Find a second phase.
• #38: Upgrade your clients to the latest version (keep evolution with us).
• #39: Don’t reinvented the wheel, use the apps on the Apps store
• #40: Maintenance service, SH commission.
• #41: Keep learning: Webinars, Odoo experience, connect with other Partners.