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passion, thanks to an increasing number of students choosing to start something
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*%%($#2*(%A
V&(%.(';((&';+(('*"'.()6'%)5'#"88()*.'"+'7-(+$(.'*"'Bhavna.Toor@
gmail.com

16

Srikrishna Sridhar Murthy is a co-founder at Sattva Media and Consulting Pvt.
Ltd, and heads Sattva Consulting. In his earlier role, he was a founding member
and Partner at Longhouse Consulting, a leading Executive Search firm focusing
on emerging sectors in India. He can be reached at krishna@sattva.co.in

18

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19

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3
U)&(..'*/$.'.5)#/+")$.%*$")'$.'%#/$(0(64'*/('1-.$)(..' #$%&&5'.-.*%$)%1&(4'$*'9$&&')"*'9"+B>'Z"-'#%)'.-+0$0('")&5'
%)6'6(0(&",8()*'*(%8.'9$&&';"+(0(+',-&&'(%#/'"*/(+' $;'5"-'8%B('."8(*/$)2'*/%*'#%)'1('."&6'$)'*/('8%+B(*>
1%#B'$)'*/('1%**&(';"+'.#%&(> C'."#$%&'()*(+,+$.('.*$&&',&%5.'$)'*/('8%$).*+(%8'
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,%+*'";'*/('2&-('*(%8_ .(&&'$*';"+'%',+(8$-8>'Q*/(+9$.(4'(0(+5'."#$%&'()*(+,+$.('
G/('2&-('*(%8'#"8,+$.(.'%'+%+('1+((6'";',(",&(4'1-*' "-2/*'*"'1('%'+"%+$)2'.-##(..4'$.)@*'$*_

has over 20 years of experience as a corporate executive,
entrepreneur, venture capitalist and advisor-mentor. He co-founded JumpStartUp in
2000, one of the earliest US-India cross-border early stage VC funds that invested
in companies like Meru Networks, Hellosoft, Jareva and Netkraft, among others.
He!s associated with several start-ups (redBus, Fonemine, Ozone Media, Insta-
health) and two early-stage Indian VC funds, Seed Fund and Ojas Ventures.
Sanjay has been writing on entrepreneurship and venture capital for over 10 years
now. He!s a frequent speaker at academic institutes and industry events and is
involved with IIM (B)!s NSRCEL, TiE Bangalore and Nasscom in driving entrepre-
neurship. As adjunct faculty, he takes a course “Business Plan Workshop” at the
20
INSEAD business school (Singapore campus).

Good.Inc – at the intersection of profit and impact | Working paper

33


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