Official guidelines matrix
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This document compares corporate social media guidelines from various B2B and B2C companies, highlighting key principles for responsible online behavior. It emphasizes transparency, professionalism, and adherence to laws while discouraging political advocacy and disruptive behavior. It also encourages employees to engage constructively and seek guidance when in doubt about their social media activities.
Official guidelines matrix
- 1. COMPARING CORPORATE SOCIAL MEDIA GUIDELINES This document lists randomly selected official guidelines from the B2B and B2C market and compares them This is a listing of other compani DO/ GUIDELINES CISCO IBM DONT Nature of Social Media - how to act (Perseverance) We welcome you to speak about the company. Authorized staff will speak "on behalf of" Be aware - you are personally responsible for what you say online/offline < < Be aware - there is no split between private person/company < < Be aware - what you write or receive is public, behave like in any other public situation Be aware -published info can not be removed < Be aware - online equals global < Be open < Be a listener to learn - dont just speak. < Be an value-adder, contribute, give credit! < < Be a relationships builder < Be the first to correct your own mistakes < Be your own judge < < Be aware when its time to quit a conversation We recommend avoiding to engage in online disputes < < Business related We welcome engagement but dont forget your day job < Always follow the Code of Business Ethics < < If you have any doubts - consult with <email> before posting or answering Be a "scout" - report compliments, disruptive behavior and criticism to <mail>, - let the subject matter experts respond to negative posts Avoid to jeopardize your or the companies' reputation or credibility You must not advocate for political or other polarizing issues Be aware when signing up to groups etc - any membership can be interpreted as supporting the cause You are not allowed to place any token, gift, badges on your profiles from political or partisan causes We welcome you to use a disclaimer when your content is relevant to company <
- 2. Keep records of your conversations Transparency (Professionalism) Keep highest level of integrity & ethics Identify yourself - be transparent < < Have a personal voice Be honest < Respect Protect human rights Respect your audience < < Respect your coworkers < Respect cultural differences Legislation (Professionalism) Be aware of laws - follow relevant legislation for country/company < < Follow the rules and laws set by the different platforms < Review private settings for the different platforms < Protect confidential & proprietary info < Dont cite/ref customers/partners/suppliers/other without approval < Link to public sources for facts or statements you reference, and encourage others to do likewise. < Dont use the companies trademark/logos < Dont repost company copyrighted material before approved Explain to anyone who provides you info online how you intend to use it Confirm source for any info you will refer to before using No disclosure of inside info Comments about finance and affaires only spokes persons < Be responsible for protecting company asset & interest Use highest level of privacy o control access, but be aware its not hard to make public something that is private Be responsibility in your use of technology. Not refer to logo/web sites that deploy the use excessive tracking software, aware, malare or spyware images from free download: vz.iminent.com Approval from list owner for the link refered to
- 3. market and compares them to identify what corporate social media guidelines are most commonly referred to. s a listing of other companies official guidelines & policies COCA-COLA Washington post NPR NY Times The Guardian FREQUENCY INDEX < 1 < < < < 7 < < < 6 < < 2 < 2 < 2 1 2 < < 4 1 1 < < < < 6 1 < 4 < 2 < < < < < 10 < < < 4 < < 2 < < 2 < < 2 < < 2 < < 1
- 4. < 1 < 1 < < 3 < < < < 7 < 2 1 1 < 4 < 3 < 2 < 5 < < < 5 < < < 5 < 3 < 4 < 2 1 < 1 < 1 < < 2 < 1 2 < < 2 < 1
- 7. This is a very short and easy to understand structure - (few bullets) Nice way to state things (a more positive approach) Don't reward disruptive behaviour with attention, but report it when you find it. (the guardian) Link to sources for facts or statements you reference, and encourage others to do likewise (the guardian) Be careful about blurring fact and opinion and consider carefully how your words could be (mis)interpreted or (mis)r A good approach is We welcome/we dont recommend…"
- 8. This makes a clear distinction between guidelines for unofficial activities and those driven by the brand e (the guardian) e (mis)interpreted or (mis)represented. (the guardian)
- 10. This section will be filled in with statements from policies for the different companies (different from guidel
- 11. es (different from guidelines)