OFI Training Series - Social Networking 101
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The document outlines a strategic approach to leveraging social networking for business success, emphasizing the importance of an optimized online presence and effective target engagement. It highlights common pitfalls organizations face in social networking due to mindset issues and stresses the need for trust and connections within traditional networks. Additionally, it encourages setting clear sales objectives and using personal keywords to enhance visibility and attract ideal prospects.
OFI Training Series - Social Networking 101
- 3. Game Plan Road Map to Success How Social Networks Work Build an optimized account Maintain optimal account settings Manage options to add new target contacts Attract new clients looking for your business Leverage your network to find your target connections Change your settings for Google and others search Measure if your new target network is building Money Sheet Paired Sharing
- 4. Game Plan Road Map to Success Our Target?
- 5. Please Log into LinkedIN Now…
- 6. Social Network Efforts Why do they fail for organizations? MINDSET!
- 7. Social Networks You Already Know You! Chambers Industry Clubs Organization Charities Religious Country Clubs Network Groups
- 8. Why do “Traditional” Social Networks Work? Trusted Colleagues Like-minded People hanging out Similar Friends and Associations You have more “Things” in common Similar “Beliefs” Recommended “IN”
- 9. Why Do “Traditional” Social Networks Work? Think about Recommended “IN” – Why? 2 Old – 2 New MAKE IT EASY!
- 10. How Many Contacts and e-mails Do YOU Have? That Know YOU? That Trust YOU? That have done Business with YOU? That would recommend YOU? Stop Thinking One Dimensional! Pat Mark
- 12. What if Everyone & Everything Worked Together?
- 13. Sales Goals and Objectives Marketing Leads Traffic Registrations Friends Connections Comments Sales Dials Clicks Connections Appointments Proposals Closes
- 14. Sales Goals and Objectives
- 15. Sales Goals and Objectives
- 16. Your Personal Keywords Think of your target! What are you an expert in? How would your ideal prospect find you? What would they “yell” or “Google” to find you? What makes you different? What is your skill set?
- 17. Your OwnACondo.com Keywords OwnACondo.com provides the following: Exclusive Buyer’s Agency Condo Condominium Real Estate First Time Home Buyers Buyer’s Agent Chicago Chicago Condo Chicagoland Chicagoland Condo Realtor “ Your City” or “Neighborhood” Condos Condo Buyer Buy A Condo Buyer’s Specialist Condo Specialist Condominium Specialist
- 18. Your Personal Keywords Think of your target! What are you an expert in? How would your ideal prospect find you? What would they “yell” or “Google” to find you? What makes you different? What is your skill set? Exercise: Write 10 things you are an expert in What terms would someone use to find you
- 19. Now About You!
- 20. Starting with LinkedIn as the Standard…
- 21. Turn off Updates Broadcast
- 22. Turn off Updates Broadcast
- 23. LinkedIN – Your Reach
- 24. LinkedIN – Your Reach
- 29. Decide!
- 30. Profile Tune Up A Goal! THE GOAL! Generate Business! 100% A current position. Two past positions. Education. Profile summary. A profile photo. Specialties. At least three recommendations.
- 38. Summary What are YOUR Keywords?
- 39. Results
- 40. Results
- 41. Assignment: Complete Profile & Peer Review Next week: Settings and Adding Contacts