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Euro.message is a leading marketing automation company specializing in e-commerce since 2002, servicing over 3,000 top brands across EMEA with offices in Istanbul, Hamburg, and Dubai. They offer a comprehensive suite of services including bulk mailing, segmentation, and omnichannel campaign management, automating marketing processes to optimize customer engagement and deliverability. With robust data handling capabilities, they send nearly 500 campaigns daily, leveraging analytics and real-time recommendations to personalize marketing efforts.
Omnichannel en
- 1. Acloud Marketing Group Our value proposition for better e-commerce
- 2. About euro.message Data & Analytics, Real time recommendation, Multi-channel Delivery and workflow automation All Automated All in euro.message
- 3. About euro.message Who is euro.message? ● Powering e-campaigns since 2002 ● Specialized in marketing automation ● Offering services to more than 3.000 world’s top brands ● Offices in Istanbul, Hamburg and Dubai ● One of the leading e-marketing firms in EMEA region
- 5. About euro.message Loved By Brands
- 6. About euro.message Our Partners
- 7. Why We Are a Clear Leader! Creative Services Landing pages, Templates, Web design, CMS, Portals Data Handling Analytics, Personalization, Live Segmentation Lead Generation (Mail Media Network) Social CRM Consultancy Services Campaign Management, Deliverability Services E-Marketing Services E-mail, SMS, Social Media Campaign Management Marketing Automations Technology About euro.message
- 8. About euro.message Facts and Figures We host more than 60 million data in behalf of our customers We are sending for our customers nearly 500 campaigns per day Yearly, more than 20 billion messages are being sent form our servers. We handle 70 million Dollars asset size, to offer the best service to our customers
- 9. Our value propositionS for better e-commerce
- 10. Our value proposition for better e-commerce Bulk mailing & Multichannel Segmentation Personalization Omnichannel & Automation The road to omnichannel customer management 10 Analytics & Recommendation
- 11. Acloud Marketing Group Bulk mailing and Multichannel campaign management
- 12. Bulk mailing & Multichannel campaign management 1. We create a seamless multichannel campaign management environment for you • Use of Integrated Channels through different modules • E-mail module • SMS module • Social Media module • Online survey module • Push notification Module • Services • Deliverability Services • Data Analytics Services • Integration Services • Design and Campaign Management Services
- 13. Bulk mailing & Multichannel campaign management 2. We Secure your spam free Deliverability Build Your Own Virtual Sending Space Deliverability Tree White Listing Your Own Dedicated IP’s Your Own From Address, Click Links, DomainKeys, snds Reputation Shared IP Address & From Address Dedicated Speed Up to 5 Million / Hour
- 14. Acloud Marketing Group Segmentation & Personalization
- 15. Our Solutions for Segmentation & Personalization euro.message solutions: Datawarehouse Company has its own solution Bulk Mailing Automation euro.message solutions: Segmentation & Personalisation Autopilot Google Visilabs Autopilot Analytics Segmentation via Analytics Data Personalization via Analytics and Recommendation Data Company hasn´t got its own solution Automatic html creation or
- 16. Segmentation & Personalization If you do your own segmentation you can upload your customer and product data to our system in minutes and your personalized campaign html’s will be created automatically. Prepare Your Zip File Send It to our Data Warehouse via s/sftp You can upload millions of data in minutes!
- 17. Segmentation & Personalization Targeted E-Mails Using Data warehouse module Opt 01: Segmented Mailing: Sending different emails to different segments in one campaign E-MAIL TEMP. for SEGMENT A E-MAIL TEMP. for SEGMENT B E-MAIL TEMP. for SEGMENT...n .html DATA LIST SEGMENT = A DATA LIST SEGMENT = B DATA LIST SEGMENT = n .csv UPLOAD E-mail: he@e-mail.com Segment A E-mail: she@e-mail.com Segment B E-MAIL TEMPLATES TEMP A / TEMP B CAMPAIGN DETAILS SYSTEM
- 18. Targeted E-Mails Using Data warehouse Opt 02: Dynamic E-mails: every mail has personalized content in one campaign CAMPAIGN DETAILS SYSTEM OFFER 1001 OFFER 1002 OFFER ….. n .html DATA LIST .csv UPLOAD E-mail: he@e-mail.com Offer ID’s 1001 - 1023 E-mail: she@e-mail.com Offer ID’s 1085 - 1075 E-MAIL TEMPLATE Segmentation & Personalization
- 19. İf you prefer we do your segmentation you can use our Visilabs Engine Recommen dation Insight Information Data Visilabs Target Visilabs Insight Visilabs Segment Visilabs Analytics 19 Segmentation & Personalization
- 20. Segmentation & Personalization with Visilabs Visilabs Analytics: Real Time Dashboard See web site activity in real time
- 21. Segmentation & Personalization with Visilabs Visilabs Analytics: Campaign Reporting: Detailed paid traffic (campaign) analysis
- 22. Segmentation & Personalization with Visilabs Visilabs Segment Create behavioral questions like «who are the visitors , visited more than 10 times and have not purchased anything yet» and get answers immediately.
- 23. Segmentation & Personalization with Visilabs Visilabs Insight You can do all your datamining Out of the box data-mining capability. See which products or content do your visitors consume during their visit and recommend content accordingly.
- 24. 25p 25p 25p 75p 24 Segmentation & Personalization with Visilabs Visilabs Insight You can do scoring for lead nutrition and hot lead management
- 25. Omnichannel Campaign management & Automation • With Visilabs target you can automatize all your campaigns, based on • Business rules • Segmentation • Recommendation • Scoring • Lifetime value • RFM modeling vs… • The channels you can personalize • Web • E-mail
- 26. Omnichannel Campaign management & Automation Mail Targeting
- 27. Daily Mail Daily mails based on products viewed
- 28. Post Purchase Upsell Post purchase mail based on market basket analysis (prediction on relevant products)
- 29. Favorite Category Search Phrase Mail
- 30. Basket Abandoners Reminder mail for incomplete purchases.
- 31. Churning Visitor Reminder mail to people who has not visited for a specific period of time.
- 32. Out of Stock Visitor viewed a out of stock item page. When the item arrives, an automatic mail sent to visitors who viewed the out of stock item.
- 33. Price Discounted When a product is discounted, an automatic mail sent to visitors who viewed the item before.
- 34. Comment Mail After Purchase Satın Aldığınız Üründen Memnun Kaldınız Mı?
- 35. Repeat Purchase Diş Macununuz Bitmek Üzere According to the purchase periodicity of a product, an automatic mail sent to visitors who bought the item before.
- 36. Custom Algorithms Custom algorithm development based on your unique needs.
- 37. Omnichannel Campaign management & Automation On-site Targeting
- 38. Rotator-1 Rotator’s (slider) banner sequence is re-organized for each visitor according to their past browsing and purchasing history.
- 39. Rotator-2 Rotator’s (slider) banner sequence is re-organized via custom rules.
- 40. Real Time Top viewed products in real time.
- 41. Top Sellers
- 42. New Arrivals
- 43. Top Discounted
- 44. Related to Items You’ve Viewed Last viewed product and other relevant products.
- 45. Cross Category Top Sellers Capping enabled cross category recommendations.
- 46. Customers Who Viewed This Item Also Viewed
- 47. Customers Who Added Cart This Item Also Added Cart
- 48. Search-1 Search result page re-organized based on clicks, basket adds or purchases .
- 49. Search-2 FIRSAT KÖŞESİ Banner areas re-organized based on search phrase.
- 50. Omnichannel Campaign management & Automation Marketing Automation Autopilot Module Processes can be drawn as business rules or can be triggered by internal events. Autopilot does not only prevent all the possibilities of human error and leeway but also simplify the way to create sophisticated and engaging campaigns.
- 51. Omnichannel Campaign management & Automation With the help of Autopilot... WE CREATE ____________________________________________________________ ____________________________________________________________ WELCOME PROGRAMS for NEW COMERS CART ABANDON PROGRAMS for HESITATERS WE MİSS YOU PROGRAMS for NON LOYAL CUSTOMERS WIN-BACK PROGRAMS for RUNAWAYS
- 52. Omnichannel Campaign management & Automation A typical automated Campaign workflow chart for Customer Lifetime value segmentation Acquire Convert Develop Retain Reactivate Customer Lifetime Value Registration Abandoned Basket Conversion Thank you Cross Sell Social Reactivation Registration Instant Register Confirms 24 hours Follow up to Register Confirms 72 hours Second follow up to register 30days Register not purchased Abandoned Basket 1 hour Basket Abandon, not purchase 1 hour Basket Abandon, purchase 24 hours Add to wish list, not purchase 1 hour + Repeat Abandoner 3 days Basket Abandon follow up Conversion 24 hours Seen content X and not purchased Thank You 24 hours Thank you for purchasing 24 hours Thank you for registering while you purchased Cross Sell 5 days Cross sell to a purchase Social 24 hours ´Shared liked´ Social follow up Reactivation 3 months Reactivation
- 53. Summary Collect •Web •Email •Mobile •Social •POS •Call Center •Kiosk Act •Rule based e-mail& SMS automation •Complex event processing on Web •Multi Channel Analyze •Real Time & Alerts •Products, Categories, Brands •Behavioural Paths •Customer segments •Acquisiton Channels •Retention •Custom Reporting Predict •Clustering •Profiling •Recommendation •Classification •Churn •Time Series Analysis •Anomaly Detection •Time to buy •Periodicity •Optimum price Automate •Web •Email •SMS •Outbound Call(CC) •Social With all of our tools and services we will provide you an complete Digital marketing set.