Audience Clusters & Intent Analytics using OhanaQB
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The document discusses Ohana's audience clustering technology and intent analytics, highlighting its ability to capture user intent patterns and define audience segments for improved marketing performance. It details metrics related to conversion rates, user engagement, and revenue generated from various audience clusters, illustrating how the technology can personalize user experiences and optimize marketing campaigns. The document emphasizes the benefits of actionable analytics in understanding audience behavior and driving revenue growth.
Audience Clusters & Intent Analytics using OhanaQB
- 1. Ohana QB: Audience Clustering Technology & Intent AnalyticsProduct & Marketing, Team Ohanawww.ohana-media.com @ohana_mediaOhana Knowledge Series
- 2. Ohana QB: Audience Clustering Technology and Intent AnalyticsOnline eCommerce ServiceXYZ.comXYZ.comXYZ.comeCommerce WebsiteAdd to CartThank-YouMetrics MeasuredTotal Transactions per DayVisitors1% - 3%Average Ticket SizeRevenue Per DayFunnel ConversionCustomerswww.ohana-media.com @ohana_mediaOhana Knowledge Series
- 3. Ohana QB: Audience Clustering Technology and Intent AnalyticsThere is more behind the 1% conversion rateVisitors1%Funnel ConversionCustomersNot all users convert at 1%. Certain audience segments may convert at 5%, some at 0.5%0.3%0.1%0.7%1%2%3%5%TheMicro-funnelsThe above-average audience clustersBelow average clusterswww.ohana-media.com @ohana_mediaOhana Knowledge Series
- 4. Ohana QB: Audience Clustering Technology and Intent AnalyticsXYZ.com Audience Cloud48%Apparel & FashionAudience Network Cloud:Post Ohana QB implementation, QB forms an universal cluster of all visitors which is also referred to as the audience network cloud.The underlying QB technology enables this audience network to capture all user intent patterns – explicit and implicit. Audience clusters are later defined out of this Cloud8%Books12%Custo-mers34%Music Players19%DigitalCameras25%Mobile PhonesXYZ.com Audience Network Cloud. 1,342,124 Users in Networkwww.ohana-media.com @ohana_mediaOhana Knowledge Series
- 5. Ohana QB: Audience Clustering Technology and Intent AnalyticsUnderstanding Audience Cluster building TechnologyBrowsing Patterns & Paths48%Apparel & FashionBased on website navigation and consumer flowUser Intent & Behavior CaptureImplicit and Explicit – Onsite & Offsite search, Advertisements (Search, Display for other), Event TriggersSegmentation of UsersCategory BasedCity or Country BasedUsing Content SensingCustomers v/s Non-CustomersLevel of User EngagementTime Spent, Recency, Frequency of Visit/Intentwww.ohana-media.com @ohana_mediaOhana Knowledge Series
- 6. Ohana QB: Audience Clustering Technology and Intent AnalyticsIntent Analytics behind these ClustersCluster Intent AnalyticsTotal Revenue: $50,000Avg Ticket Price: $1000Number of Transactions: 500Funnel Conversion: 10%Engagement: HighAudience Cluster Size: 250,000Active in last 30 days: 65%% of Universal: 18%Emails Captured: 150,00048%Apparel & FashionUniversal ClusterCluster DefinitionAll users who: - Visited Apparel Category - Searched for T-Shirt - Came from Facebook - Spent more than 5 minutesTotal Revenue: $500,000Avg Ticket Price: $500Number of Transactions: 1000Funnel Conversion: 1%XYZ.com Audience Network Cloud. 1,342,124 Users in Networkwww.ohana-media.com @ohana_mediaOhana Knowledge Series
- 7. Ohana QB: Audience Clustering Technology and Intent AnalyticsBenefits of Audience ClusteringKnow More about your AudienceOhana QBAudience ClusteringTechnologyUnderstand which clusters/intents convert best for your service, contribute highest revenues, have highest level of user engagementActionable AnalyticsYour audience network cloud provides actionable analytics.Personalize user experience on your site and market off your website.Intelligent Marketing CampaignsBuild highly relevant marketing experiences across channels (SEM, Display & Email) based on rich user data and self-learning algorithmsSave Time!Cluster-wise funnels, engagement, reports. Actionable AnalyticsRelevant Marketing Experiences for consumers.Its all here in one place.www.ohana-media.com @ohana_mediaOhana Knowledge Series
- 8. Mahalo!Interested in building your ownAudience Network and Clusters?Talk to Us:Vivek, Shameek or Pravinwrite on: aloha@ohana-media.comwww.ohana-media.com @ohana_mediaOhana Knowledge Series