On page-search-engine-optimization
- 2. On-Page SEO is the Practice of directly optimizing web pages for search engines and users Also known as On-Site SEO or Front- Page SEO
- 3. Why On-Page SEO is Important? It helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.
- 4. On-Page SEO Check List Page Title Page URLs Meta description Content Optimization Keyword Optimization Image optimization Video optimization Inbound link Outbound link Voice search Optimization Featured snippet Structured data
- 5. Snippet Optimization Optimize snippet to rank higher on SERP. It include optimization of, Page Title URL Meta Description
- 6. Page Title Most important SEO factor Include Targeted keyword at the beginning of the title Limit the Title length under 70 characters.(512-pixel) Unique and eye-catching title Improve CTR Shouldn’t be too long or too short Use title tag modifiers Page title
- 7. SEO-Friendly URL Unique and descriptive URLs It’s Your online address Avoid special characters, commas, brackets, etc. Pretty permalinks Should include Primary keyword and make it short
- 8. Write a compelling Meta description Brief description about the page content present on SERP Unique and impressive description Include Focusing Keyword Character limitation 155 to 160 (1024-pixel width) strong and compelling call to action to encourage readers to click, read, or learn more about your content Meta description
- 9. Content Optimization Write relevant, quality, &long form content Well-optimized, readable and UX-friendly Optimize for search intent Use focusing keyword initially Use LSI keywords also Arrange the content in a logical order which makes it easier to scan
- 10. Continues… Use subheadings for a better user experience Avoid Broken Links Include images, videos, info graphics etc. Improve loading speed Include inbound and outbound links Use strong call to action button
- 11. Keyword Optimization Use relevant keywords in relevant places Use long tailed keywords for VSO Use targeted keyword and LSI keyword Avoid Keyword stuffing Avoid keyword cannibalism Add modifiers to form long tailed keywords
- 12. Image Optimization USING IMAGES MAKES YOUR PAGE INTERESTING AND EASIER TO UNDERSTAND CREATE CUSTOM IMAGES OPTIMIZE IMAGES FOR A BETTER LOADING SPEED WRITE ALT TEXT IT IS IDEAL TO ADD THE KEYWORD IN THE IMAGE FILE NAME, TITLE, AND ALT TEXT USE HIGH QUALITY IMAGES BUT COMPRESS IT BEFORE UPLOADING
- 13. Video Optimization Title of the video should be concise, engaging, and must include your primary keyword Choose high- quality and relevant thumbnails Add description including targeted keyword and LSI keywords Add subtitles, if possible Video should be relevant to the rest of your content
- 14. Anchor tag optimization In-Bound Links Out-Bound Links
- 15. Internal Links Use clear, Keyword rich, relevant, and descriptive anchor text Add Links from high authority to pages that need a boost Give link to pages relevant to the topic Avoid broken links
- 16. External Links Give links to websites related to the content Valid out-bound links improves SERP ranking Use proper “rel” attributes Open external link in a new window Avoid broken links
- 18. Voice Search Optimization Be mobile-friendly Use structured data Use Google my business listing
- 19. Featured Snippet
- 20. Featured Snippet Optimization Increase the no: of zero clicks Optimize for search intention Average length of content is in between 40-60 characters Structure and format the contents Optimize it for voice search
- 21. STRUCTURED DATA
- 22. Schema Mark-up Improves the brand presence online Enhances the appearance on SERP Use a number of headers to make more precise snippet Use proper knowledge graph Use sitemap Introduce FAQ schema
- 24. Knowledge Graph
- 25. Site link Search Box
- 26. Breadcrumbs
- 27. Video Object
- 28. Review Mark-up
- 29. On-site SEO refers to optimizing your presence on the search results page itself. Optimize website for both human eyes and search engine bots to obtain higher rank on SERP and drive organic traffic