The document proposes moving monitoring and analytics for on-premise products to Azure using the Elastic stack. It outlines the baseline architecture, new cloud requirements, and a solution using Event Hubs, Service Fabric, ElasticSearch and other Azure services to collect, process and analyze data in the cloud at scale in a flexible and performant manner. Key aspects of the solution include using Web Jobs and Event Hubs for data collection, Service Fabric for processing, and ElasticSearch in Azure for storage and analytics through Kibana.