On_Page_vs_Off_Page_SEO_Presentation.pdf
- 1. ON-PAGE SEO VS OFF-PAGE SEO Understanding theTwo Pillars of Search Engine Optimization Presented by: FARKHANDA REHMAN
- 2. What is SEO? (Recap) • SEO improves website visibility in search engines. • Main categories: • - On-Page SEO • - Off-Page SEO • - Technical SEO
- 3. What is On-Page SEO? • Optimization techniques applied directly on your website. • Focus: Content & HTML code. • Goal: Improve relevance and readability.
- 4. Key Elements of On-Page SEO • 1. Title Tags • 2. Meta Descriptions • 3. Header Tags • 4. URL Structure • 5. Keyword Optimization • 6. Internal Linking • 7. Image Optimization • 8. Content Quality
- 5. Benefits of On-Page SEO • - Improved content relevance • - Better user experience • - Higher rankings • - Enhanced crawlability • - Boosts CTR
- 6. What is Off-Page SEO? • Optimization activities done outside your website. • Focus: Authority and trust. • Goal: Build reputation and backlinks.
- 7. Key Elements of Off-Page SEO • 1. Backlink Building • 2. Social Media Marketing • 3. Influencer Outreach • 4. Guest Blogging • 5. Forum Engagement • 6. Local SEO • 7. Brand Mentions
- 8. Benefits of Off-Page SEO • - Builds domain authority • - Referral traffic • - Brand visibility • - Trust and credibility • - Ranking improvements
- 9. On-Page vs Off-Page SEO • Comparison: • Location: On-site vs Off-site • Control: Full vs Partial • Tools: Yoast, Screaming Frog vs Ahrefs, BuzzSumo • Goal: Relevance vs Authority
- 10. Tools for On-Page SEO • - Yoast SEO • - Rank Math • - Screaming Frog • - Google Search Console • - Surfer SEO
- 11. Tools for Off-Page SEO • - Ahrefs • - SEMrush • - Moz Link Explorer • - BuzzSumo • - HARO
- 12. Best Practices: On-Page SEO • - Use keywords naturally • - Compelling meta tags • - Image alt attributes • - Headers & bullets • - Unique content
- 13. Best Practices: Off-Page SEO • - Build relationships • - Active in communities • - Encourage reviews • - Guest posting • - Monitor backlinks
- 14. How They Work Together • On-Page SEO: Ready to rank • Off-Page SEO: Authority to rank • Balance both for success
- 15. Conclusion • Both are essential. • Start with On-Page SEO. • Build authority with Off-Page. • Continual optimization = best results.