One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer
Download as PPTX, PDF1 like448 views
This document discusses Soapbox Mailer, an affordable mass email tool that integrates seamlessly with Salesforce. Soapbox Mailer provides real-time metrics and helps nonprofits raise more money through lower-cost email campaigns. The document highlights Soapbox Mailer's benefits and shares a success story from Blue Water Baltimore, who migrated from other tools to Soapbox Mailer to better communicate through email.
One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer
- 2. One small step for fundraising, one giant leap for nonprofits March 19th , 2014: Mass email with Soapbox Mailer for Salesforce
- 3. Introductions Idealist Consulting strives to advance social responsibility through thoughtful and approachable technical consulting. • Top-rated on the AppExchange • Over 700 Salesforce implementations • Certified B Corp PICnet empowers nonprofits to be more efficient and effective through technology • Soapbox Engage is a suite of online engagement tools integrating with Salesforce • Soapbox Mailer 5-star rated on the AppExchange • Certified B Corp
- 4. How can you generate more revenue using mass email without paying an arm and a leg or pulling out your hair in the process?
- 5. The Problem
- 8. Data bloat
- 9. The Answer
- 12. Hand-in-glove integration with Salesforce
- 14. Real-time performance metrics in Salesforce
- 15. Measure social media ripple effect
- 16. True to the Salesforce core
- 17. Soapbox Mailer is more than mass email…
- 18. …it’s a business intelligence tool to inform action and raise more money at a lower cost
- 20. Mission: to restore the quality of Baltimore’s rivers, streams and harbor to foster a healthy environment, a strong economy, and thriving communities. Blue Water Baltimore
- 22. Nursery Manager & Communications Manager Vincent Vizachero
- 23. Migrated from Common Ground to CauseView and from MailChimp to Soapbox Mailer Background
- 24. To the Salesforce App!
- 29. Three quick mass email tips:
- 30. Be concise
- 31. Use a single call to action
- 32. Evaluate performance and use data to better inform your approach
- 33. Q&A
- 34. For more information: Soapbox Mailer www.soapboxmailer.com Soapbox Engage www.soapboxengage.com Tim Forbes tim@picnet.net (202) 585-0270
Editor's Notes
- #3: Kirsten to introduce webinar
- #4: Kirsten to introduce IdealistPartner to introduce their presenter(5 min)
- #5: Partner: 5 min
- #6: Partner: 5 min
- #7: Partner: 5 min
- #8: Partner: 5 min
- #9: Partner: 5 min
- #10: Partner: 5 min
- #11: Partner: 5 min
- #12: Subscriptions starting at $19 per month10 cents per thousand emails
- #13: Partner: 5 min
- #14: World-class email deliverability with Amazon.com
- #15: Standard metrics without needing to run elsewhere
- #16: Twitter and Facebook
- #17: Partner: 5 min
- #18: Partner: 5 min
- #19: Partner: 5 min
- #20: Partner: 5 min
- #21: Partner: 5 min
- #22: Partner: 5 min
- #23: Partner: 5 min
- #24: Partner: 5 min
- #25: Partner: 5 min
- #26: True to the core: GeoPointe
- #27: Identify a geographic area for which you wish to pull Contact or Lead records in Salesforce
- #28: This can be either identifying a point and radius distance from that point
- #29: Or by creating custom shape files that define a given geographic area
- #30: Partner: 5 min
- #31: Partner: 5 min
- #32: Partner: 5 min
- #34: Idealist moderates – will field questions from audience or ask from this list:-What sort of org is best suited for this solution?-Solution cost-What fundraising resources do you recommend?(10 min)
- #35: Idealist moderates – will field questions from audience or ask from this list:-What sort of org is best suited for this solution?-Solution cost-What fundraising resources do you recommend?(10 min)