Onemba june 20 class notes
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Global market research is a technical process used to collect data to support decision making, with the quality and quantity of information determined by budget and timeline. It provides insights into consumer knowledge, including attitudes and intentions that indicate a brand's success in persuading adoption. Cultural considerations in a global environment create different attitudinal networks. The chapter discusses the polarized world of the Cold War era, the economic triad and four Asian dragons, trade blocs like NAFTA and EU, and the BRIC countries. It also covers developing nations with four billion people accounting for 60% of economic output, and consumption shifting from developed to developing countries.
Onemba june 20 class notes
- 1. Chapter 8Global Market Research IssuesComments on textbook materialsSalvador Trevino-Martinez Ph. D.
- 2. Global Market ResearchProcess of data collection to support decision making.Fairly technical and therefore, methodologically standardizedWhat kind of information do I needQuality and quantity of information are determined by budget and calendar considerations
- 3. Global Market ResearchThe marketing process is heavily dependent in insightful consumer knowledgeAttitudes and Intentions are indicators of a brand´s success in persuading consumers to adopt it…In a global environment, cultural considerations create different attitudinal networks
- 4. Chapter NineThe Polarized, cold-war driven worldThe 80’s and the triad, four Asian dragonsNAFTA and EUBRICCK Prahalad and his influence…
- 5. Developing NationsFour Billion People60% of world´s economic productConsumption shifting from Developed countries to Develop+ing ones…Emerging versus developing countriesIn Mexico an Emergent or a developing countryAre there any REAL opportunities for Mexico in developing countries?