Onitsuka tiger
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The Off & Online campaign for Onitsuka Tiger aims to enhance brand perception and sales in Spain, targeting trendsetters aged 20-45 and women aged 28-40. The strategy includes diverse marketing channels like social media, press, and unique events, emphasizing the 'Made in Japan' concept and engaging customers through interactive experiences. The overall budget for the campaign is 801,000 €, with a goal to raise sales by 45%.
Onitsuka tiger
- 2. Onitsuka Tiger will make a strong impression FRESH COMFORTABLE ELLEGANT CASUAL COOL & SPORT ARTISAN Product
- 3. Target Trendsetters Want to make the difference Casuals Bloggers, influencers, young entrepeneurs & business MEN 20-45 years old Women 28-40 years old
- 4. Benchmarking Munich New Balance Bikkembergs Puma “New Designers” Converse Bcn Brand
- 5. Goals Raise notoriety on core target Raise sales 45% in Spain Make a powerful brand cult through Made in Japan concept
- 6. Concept
- 7. Strategy Press & TV Billboards Social Media Big Data
- 8. TV spot
- 9. Press & Mag Madrid Barcelona store
- 11. Social Media Youtube Origami tuts Zen garden Cobranding Japanese restaurants in Madrid & BCN #mistigeryyo
- 12. BTL Opening BCN store Press conference Tea ceremony Japanese food Origami Concert “The lonely wild”
- 13. Facebook Show us a handmade origami Take it to the store! Win your Onitsuka gift!
- 14. Mobile MKT Free japanese dinner Bracelet Onitsuka Tiger sneakers Download the app iTiger! It’s an augmented reality app where you’ll have to find tigers… And win prizes! Plaza Cataluña Paseo de Gracia, 122
- 15. Budget TV Billboards Press RdP Street MKT España 255.000 € CAT 80.000 € España 150.000 € CAT 90.000 € España 95.000 € CAT 30.000 € CAT 10.000 € España 6.000 € CAT 6.000 € Offline
- 16. 12.000 € 60.000 € Online APP Social Media Total 801.000 € 10% fee agency
- 17. ありがとう！