portfolio mock up
- 2. GENDERLESS DESIGN IN RETAIL SPACE concept realisation CREDITS: Photography & Styling by Kizzy Strodder Exerts from Merging Kin project. “There was a once a time when blurring gender stereotypes was not accepted- we now celebrate the concept of wearing our other halfs clothes as sign of ownership. Merging Kin presents a Unisex conceptual department within John Lewis stores, diminishing these once solid barriers within the Fashion Industry.” “Concept Realisation is the ability to provide the primary idea and the final outcomes, in the form of online platforms, grapic visuals, stunning photography and conceptual films with trategic development of display and PR. We see a capsule and timeless wardrobe introduced to a reknowned and loved British High Street Store.”
- 3. GENDERLESS DESIGN IN RETAIL SPACE concept realisation CREDITS: Photography & Styling by Kizzy Strodder Exerts from Merging Kin project.
- 4. CREDITS: Photography and Displays by Kizzy Strodder. Exerts from MunchBox website 2015. GENDERLESS DESIGN IN RETAIL SPACE concept realisation CREDITS: Photography & Styling by Kizzy Strodder Exerts from Merging Kin project.
- 5. CREDITS: Web Design by Kizzy Strodder. Exerts from kinbyjohnlewis.com and Merging Kin Project WEB DESIGN and e-commerce CREATING AN ONLINE PRESENCE FOR MERGING KIN
- 6. CREDITS: Styling, Photography by Kizzy Strodder. Exerts from Merging Kin Project
- 7. FASHION COMMUNICATION TRI- PUBLICATION “ TRI- publication celebrates the prosfessional success of women through time, inspiring and motivated young women of todays society. Fashion publication includes various skills- allowing myself to examine fashion, lifestyle and graphic trends. With the aim of producing a comtemporary visual and interesting tangible high end fashion publication.” “Conversing personal tastes and thoughts through captivating words and aesthetically pleasing photography and illustrations using the skills of styling, research and editing. “ CREDITS: Styling, Photography by Kizzy Strodder. Exerts from TRI- Publication 2015.
- 8. “TO OUR FUTURE” CREATIVE WRITING Youth today, A future tomorrow. Equality or inequality. Technology, yes. Their future, it belongs to them. Pay and rights, Working nights. To get to their goal. Young now, Old later. Opportunity follows. Women and girls, An oyster of a world. A journey, Starting with ripe pickings. Clicking buttons. Standing up strong. Issues of today disappear. As, Our girls, no fear. Become. We invite you, To our future. CREDITS: Writing and Photography by Kizzy Strodder Exerts from TRI- Publication 2015.
- 9. FASHION COMMUNICATION PHOTOGRAPHY & LAYOUT CREDITS: Layout by Kizzy Strodder. Illustrations by Joseph Wager Exerts from TRI- Publication 2015.
- 10. FASHION COMMUNICATION ILLUSTRATION & LAYOUT CREDITS: Photography & Layout by by Kizzy Strodder. Illustrations by Fran Rippon & Joseph Wager Exerts from TRI- Publication 2015.
- 11. TREND FORECASTING CREDITS: Written, Research by Kizzy Strodder Exerts from Trend Bible 2016 Forecasting Report “ Looking in to two trends for the season SS16 in order to produce an analytical research report with visuals focusing on texture, fabric, colour trends (using Pantone) and ways in which this would have an effect on lifestyle within culture, health and product.” “South America a trend seen to be apparent in SS16 due to social events that will lead to changes within interior, culture, fashion, lifestyle and food. PEST analysis and analytical research showed an introduction of bright colour, clashing texture will be seen in Western cultures, merging with more taste within English foods and cultural vibrance of tradition and carnival.” “FENHAM FIESTA” PANTONE 7740 C PANTONE 7597 C PANTONE 380 C PANTONE 7668 C PANTONE 122 C
- 12. TREND FORECASTING CREDITS: Written, Research by Kizzy Strodder Exerts from Trend Bible 2016 Forecasting Report “NU AGE ELDERS” “ Looking in to two trends for the season SS16 in order to produce an analytical research report with visuals focusing on texture, fabric, colour trends (using Pantone) and ways in which this would have an effect on lifestyle within culture, health and product.” “Nu Age Elders explores the ideas of the older genderation having a conciousness of technology within todays society. Reserach and analytical reports in order to show colour schemes for this trend and the idea of niche applications and techinological talks in order to keep this genderation up to date and still youthful. Showing a cultural and lifestyle change within SS16.” PANTONE 552 C PANTONE 421 C PANTONE 350 C PANTONE 7535 C PANTONE 7514 C
- 13. PR STRATEGY & IMPLEMENTATION CREDITS: Filming, Photography & Styling by Kizzy Strodder Exerts from “What do you stand for?” Film “ A live brief creating a short fashion film simutaenously working with an ePR strategy for the ‘What do you stand for?’ campaign.” “Selecting a target customer, researching the history of Youth Skinheads within the surrounding Newcastle areas. Highlighting themes of family, brotherhood and tradition whilst looking at the typical fashion trends and heritage of the Dr Marten brand. Film and PR strategy have the aims to inspire, educate and help build a strong sense of community between Newcastle and the beloved Dr Marten brand.” “WHAT DO YOU STAND FOR? CAMPAIGN”
- 14. CREDITS: Filming. Photography & Styling by Kizzy Strodder Exerts from “What do you stand for?” FilmW PR STRATEGY & IMPLEMENTATION “WHAT DO YOU STAND FOR? CAMPAIGN”
- 15. DIVERSITY IN PUBLICATION IMPRINT PUBLICATION CREDITS: Styling, Photography by Kizzy Strodder. Exerts from IMPRINT Publication 2014. “Diversity in Publication has the aim to create a printed, tangeible editorial product highlighting the issues of the lack of Diversity within the Fashion Industry with collaboration with ‘All Walks among the Catwalk’ Highlighting skills of journalism and the art of interviewing alongside conceptual and unique styling and photography.” “Thechosentopicof albinismtouchedof elementsof prejudisimwithin thefashionindustryandthelackof “coloured”modelsinHighFashion, looking into health issues and opinoins based around the condition of albinsim. Themed editorial shoots showing the beauty of diversity, creating a bright and light look throughout IMPRINT publication.”
- 16. CREDITS: Styling, Photography by Kizzy Strodder. Exerts from IMPRINT Publication 2014. STREET STYLE “MANLY DETAILS” “DiversityinpublicationrequiredaStreetStyleshootlookingatdifferent types of fashion from civilians. Selecting the genre of menswear I had the ability to look at the variety of styles from males on the street. “ “With the topic of diversity, the idea of details on outfits was an area of interest. Showing the ways in which different individuals have unique takes or routines on a daily outfit, represented through photography.Editedandlaidoutgraphicallytomatchthethemeof the overallpublication-highlightingthemesof diversitywithinstreetstyle.”
- 17. STREET STYLE CREDITS: Photography and Layout Design by Kizzy Strodder. Exerts from IMPRINT Publication 2014. “MANLY DETAILS”
- 18. GRADUATE ENTERPRISE “MUNCHBOX” CREDITS: Photography & Brandings by Kizzy Strodder. Web Design by Kasey Hartney Exerts from MunchBox Website “Graduate Enterprise consists of creating a small start up busines targettingaspecificgapwithinthemarket.Producingbranding,market research, a point of sale, a business plan and an online presence.” “MunchBox is a small start up business, producing personalised nutritional snack packs targeting customers with special dietary needs and health concious individuals. Sourcing natural and organic products with great nutritional value to sell to consumers. Branding and packaging was key to fully represent the brand and its values, working alongside online presence to increase traffic and interest. Working as Managing Director my role consisted of overseeing many decisions made within the business to ensure we were targeting the right clientel and promoting our brand values.”
- 19. FASHION INTERPRETATION “FOR YOUR EYES ONLY EXHIBITION” CREDITS: Graphics & Researh by Kizzy Strodder Exerts from For Your Eyes Only Project “Fashion Interpretation aimed to create a closer bond between museums and popular culture. Complete research and conceptualise , promote and design a fashion exhibition, using tools such as past exhibitions and current popular events. “ “For Your Eyes Only, is a fashion exhibition curated around the ideas of colour pyschology combined with iconic eyewear styles worn by celebrities in the 20th century. An interactive echibition built up of severalroomseachwithadifferentthemeandeffectonthe visualsand the reprocussions on a individuals emotions. Taking inspiration from childhood toys, early 20th century seaside amusements and futuristic technologyinordertocreate athoughtprovokingexhibitiontestingthe emotions of its’ visitors. PR, Market Research, Design are skills used.”
- 20. CREDITS: Layouts ,Graphics & Promotion by Kizzy Strodder. Exerts from For Your Eyes Only Project FASHION INTERPRETATION “FOR YOUR EYES ONLY EXHIBITION”