The document provides an overview of the e-commerce market, highlighting key growth drivers, projections, and emerging trends, emphasizing a forecasted double-digit growth in the industry until 2020. It outlines various e-commerce business models, marketing strategies, and challenges faced by the industry, along with statistics on global sales figures and regional contributions. Key components such as customer relationships, operational costs, and market participants are also discussed, offering a comprehensive insight into the current state and future direction of e-commerce.