Open Collaboration
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Cisco uses an open collaboration model called the Cisco Idea Zone to generate new ideas for emerging technologies from their employees and externally. This involves filtering submitted ideas and shaping them through an incubation process. Promising ideas are accelerated through the Cisco I-Prize competition, which is open worldwide. Winning teams receive $250,000 in funding and Cisco invests over $10 million to help turn ideas into new $1 billion businesses.
Open Collaboration
- 1. Open Collaboration Marthin De Beer, Senior Vice President Emerging Technologies Group Cisco Systems
- 2. Cisco Emerging Technologies Internal Venture Framework Graduate Repurpose Consolidate Incubate Initiate Accelerate Emerging Technology Formed Find Ideas Filter & Shape
- 3. Cisco Idea Zone Employees contributing to the next hit product! Find
- 4. Cisco I-Prize: Idea Zone for the World Open to All Winner Gets $250K Cisco Invests $10M+ to Create New $1B+ Business Web 2.0 Idea Blog WebEx Collaboration Cisco TelePresence Finalists New BU Ideas Contributed
- 5. Cisco I-Prize Results Oct 2007 Feb 2008 May 2008 August 2008 Open Phase Semi-Finals Finals 2500 participants from 104 countries 1200 ideas 32 teams from 14 countries on 5 continents WebEx based collaboration 1/3 multi-national 1/3 formed through Cisco I-Prize 12 teams WebEx collaboration Presentation via TelePresence Team AKS from Russia and Germany Winners! Launch
Editor's Notes
- #4: I-Zone is an example of were we want to innovate in innovation. We want to use Cisco’s size and scale to our advantage. So we plan to use the “Wisdom of Crowds” identified by James Surowiecki (where the opinions of a diverse and connected many are superior to the ideas of a disconnected few) to tap into the great ideas that we know exist within the greater Cisco family. So we’ve created a Wiki which we call the Idea Zone (or I-Zone) where anyone can propose an idea for a new product or business unit. We think that the best ideas come from those that are working directly with customers—so we’re asking for your help. We need your ideas to create a pipeline of ideas. Please log on to the ETG website and browse the I-Zone Wiki. As a Wiki anyone can create an idea, comment on, or modify someone else’s ideas. We review this on a weekly basis and use this as the source of all of our potential investments. If your idea is adopted, we will ask you if you’d like an opportunity to join us and work on bringing this idea to market!
- #6: Over 20,000 unique visitors 550 ideas submitted to I-Zone 1900+ edits/updates to the 500 different categories