Open Innovation 2.0 – creating ecosystems! - European response
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The document discusses the paradigm shift from traditional linear innovation to Open Innovation 2.0, emphasizing the need for collaborative and experimentation-driven ecosystems. It highlights the importance of engaging diverse stakeholders through a quadruple helix model involving government, academia, industry, and citizens to foster structural changes and innovation. The text advocates for creating incentives for experimentation and recognizing failures as part of the innovation process to support impactful growth and societal transformation.
Open Innovation 2.0 – creating ecosystems! - European response
- 1. Open Innovation 2.0 – ccrreeaattiinngg eeccoossyysstteemmss!! - European response Bror Salmelin Adviser, Innovation Systems, European Commission
- 2. Contents • VUCA? •• OOII22?? • Drivers • How does the paradigms change? • How to respond to the challenges?
- 3. The Future • Prediction is difficult, Especially about • The best way to predict the future is to invent it! the future • Niels Bohr • Alan Kay 3
- 4. VUCATIONAL society • Volatile •• UUnncceerrttaaiinn • Complex • Ambigious
- 5. Innovation? • Make things happen! Sustainable innovation is full of disruptions! Science based linear innovation iiss NNOOTT mmaaiinnssttrreeaamm anymore! HOW TO CREATE NEW??? • User-centric innovation • Open innovation • Systemic innovation • Experimental mash-up
- 6. Essential drivers • connectivity • open •• iinntteerraaccttiioonn • “organic” • NON-controllable, only catalyzing possible
- 7. Open Innovation 2.0: A New Renaissance IF NOT……
- 8. Diversity matters (MIT 2002)! high • Breakthrough High low Value of innovation Low average insignificant Alignment of team members’ disciplines
- 10. collaboration process Value Chain process New BBuussiinneessss SSttrruuccttuurreess Value Network mediation Dynamic Value Constellation Value Chain Value Network
- 11. Maslow 2.0 for organisations
- 12. Still linear innovation model!
- 13. Test and Experimentation Platforms Degree of participation: LOW (Observation) VS. HIGH (Observation + Creation) Knowledge Focus: Single and controlled contexts VS. Multiple Emerging contexts Silicon Hill (FI) SURFnet/ Kennisnet project: Testbed FDinland(FI) pilot schools (NL) Kenniswijk (NL) Digital Playgrounds (NL) Octopus (FI)
- 14. Innovating together! Open Innovation Citizens ••• 14 and users Application Environments Technology and Infrastructure Expertise Organisation and methods Creative Commons; tools, IPR, practise, experience
- 15. Innovation moving out of the Lab Centralized inward looking innovation Closed Innovation Ecosystem centric, cross-organizational innovation Innovation Networks Externally focused, collaborative innovation Open Innovation Sources: Chesbrough 2003, Forrester 2004, von Hippel 2005
- 17. Creating Innovation Platforms Engagement platforms “Assemblages of persons, interfaces, pprroocceesssseess,, aanndd artifacts, purposefully designed to intensify engagements to co-create value” from Prof V Ramaswami
- 19. PATHFINDER – the “knowledgist” Knowledge maps Horizon of certainty Measurement Optimization Path Specialization Path Neutralization Path Silos
- 20. PATH CREATOR – the “resilient persona” Disobedience (“Ignorance is bold and knowledge reserved”, Thucydides “Future knowledge is not possible in the present”, Karl Popper ) Uncertainty Inaccuracy Horizon of doubt Imagination (“Knowledge circumscribes the imagination”, Giacomo Leopardi, Notebooks) A range of disciplines
- 21. Bridger as new profession A B “I am going to use my idea in my field of use, and you are welcome to use it in your own field” C
- 22. Extraordinary: Large Deviations Make the Difference In experiments events supposed not happening, happen “normal” is not the focus “extremes” are “extremes” are the focus the focus You don’t tame uncertainty looking at extraordinary events We reward acts of prevention rather than treatment Feedback loops Cumulative, snowballs, arbitrary and unpredictable effects
- 23. Discovery of valuable ideas by crowds! Number crowd experts Area of interest Value Old space New space Curators and Bridgers as new skills
- 24. New innovation space • New professions: Curators and Bridgers • New types of ecosystems: •• SSeellff ddiirreecctteedd • Real world prototyping and experimentation • Common interest • Open platforms • Recognition beyond ordinary means • Brings fast scale-ups • Flagships (?)
- 25. value Transition speeding + disruption+ risk mgmt time Experimentation in real world Multidisciplinary Co-creation of new marketplace
- 26. Prioritize Quadruple Helix Innovation Government, Academia, Industry and Citizens collaborating together to drive structural changes far beyond the scope of any one organization could achieve on it’s own Involve all stakeholders in quadruple helix to innovate and experiment in real world settings, in creating frictionless innovation ecosystems GGoovveerrnnmmeenntt//PPuubblliicc AAccaaddeemmiicc IInndduussttrryy CCiittiizzeenn
- 27. Create incentives to encourage Openness to Innovation and Experimentation • We solve too many problems with taxes and penalties, create incentives to encourage experimentation and prototyping, nnoott ppeerrffeecctt planning for yesterday. • Promote Successful innovators and entrepreneurs as Hero’s • Change our European culture where honourable failure is seen as a badge of honour :failing fast, but small
- 28. Drive Intersectional Innovation • The breakthroughs happen at the boundaries of culture, domains, nations and technologies • Prioritize support for innovation wwhhiicchh ttaarrggeett intersectional, disruptive and architectural innovation • Create a de Medici effect to enable a new European Innovation renaissance
- 29. Horizon 2020 • Commission proposal for a 80 + billion euro research and innovation funding programme (2014-20) • Part of proposals for next EU budget, complementing Structural Funds, education, etc. • A core part of Europe 2020, Innovation Union European RReesseeaarrcchh AArreeaa:: • Responding to the economic crisis to invest in future jobs and growth • Addressing peoples’ concerns about their livelihoods, safety and environment. • Strengthening the EU’s global position in research, innovation and technology • Three main focus areas: Industrial leadership (LEIT), Socieoeconomic challenges and Research Excellence
- 30. Paradigm change is REAL! • Closed innovation Open innovation Open innovation 2.0 • Dependency Indepencency Interdependency • Subcontracting Cross-licensing Cross-fertilisation • Solo Cluster Ecosystem • Linear Linear, leaking Mash-up • Linear subcontracts Triple Helix Quadruple Helix • Planning Validation, pilots Experimentation • Control Management Orchestration • Win-lose game Win-win game Win more-Win more • Box thinking Out of the Box No Boxes! • Single entity Single Discipline Interdisciplinary • Value chain Value network Value constellation
- 31. Conclusions • The paradigm shift to Open Innovation 2.0 is real • Essential to find positive collisions to ccrreeaattee nneeww mmaarrkkeettss • Clusters are not enough to create new; ecosystems needed! • Experimentation and prototyping in real world settings especially important in areas close to societal changes and challenge • Experience from first calls: Too little emphasis on impact
- 32. More information www.ec.europa.eu/research/horizon2020 http://ec.europa.eu/digital-agenda http://ec.europa.eu/digital-agenda/en/open-innovation