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MakingOpen Innovation Work
- Going   from the Why to the How



                               www.15inno.com
                               15inno by Stefan Lindegaard at LinkedIn Groups
                               stefanlindegaard@me.com
                               Twitter: @lindegaard

Hey! Freebookson 15inno.com!
Change how we innovate


Be competitively unpredictable


Develop the right conditions and framework
“…a philosophy or a mindset that they
should embrace within their organization.

This mindset should enable their
organization to work with external input to
the innovation process just as naturally as it
does with internal input”

- Making Open Innovation Work, 2011
Partnerships, alliances, consortia, networks
   Directed




Supplier Summits, Entrepreneur Days
  Instructions
               Directive, invitational Directive, participative




      None        Suggestive, invitational            Suggestive, participative


                 Relatively few              Invitations           “Everyone”




                                                                      Credit: OVO Innovation
Open Innovation in Action - Stevenage Bioscience Catalyst
FMCG              MEDTECH           PHARMA




Cycle time, money, IPR and conservatism
media are key drivers forterm is gone in 5-7 years!
 Open innovation as a o
When big companies
meet small companies
Innovation strategy vs entrepreneurship (do or die!)


Following vs breaking rules, attitude towards risks


Everyone should benefit in an ecosystem – BUT…


…big companies got the driver’s seat!
Why things go wrong
Values don’t match, not the same
language, working principles not defined
Set expectations upfront to avoid the “false
positives” mode
Don’t end up negotiating with a closed
innovation mindset (get behind the scenes)
Open Innovation in Action - Stevenage Bioscience Catalyst
Holistic view: Go beyond products, technology


Networker, communicator, intrapreneur, influencer


Adaptive, tolerance for uncertainty, optimist


1) Innovation leaders and 2) intrapreneurs
Will big companies kick small company butt?


Speed / transparency works against startups


Business model innovation is key!


Big companies must embrace OI / intrapreneurship
Get in touch!

                               www.15inno.com
                               15inno by Stefan Lindegaard at LinkedIn Groups
                               stefanlindegaard@me.com
                               Twitter: @lindegaard

Hey! Freebookson 15inno.com!
media are key drivers forChanger for Innovation
 Social Media: A Game o
…tools, services and platforms that drive virtual
interaction and involvement for innovation efforts


Crowdsourcing, communities, Twitter and LinkedIn


Social media can also work for BtB companies!
Identify and interact with innovation partners


Generate more ideas, faster


Get market and competitor insights


Promote corporate innovation capabilities
Identify your focus area, develop content strategy


Set up your platform and channels


Become a curator, start sharing


Track, improve, expand, experiment - iterate

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Open Innovation in Action - Stevenage Bioscience Catalyst

  • 1. MakingOpen Innovation Work - Going from the Why to the How www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Hey! Freebookson 15inno.com!
  • 2. Change how we innovate Be competitively unpredictable Develop the right conditions and framework
  • 3. “…a philosophy or a mindset that they should embrace within their organization. This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input” - Making Open Innovation Work, 2011
  • 4. Partnerships, alliances, consortia, networks Directed Supplier Summits, Entrepreneur Days Instructions Directive, invitational Directive, participative None Suggestive, invitational Suggestive, participative Relatively few Invitations “Everyone” Credit: OVO Innovation
  • 6. FMCG MEDTECH PHARMA Cycle time, money, IPR and conservatism
  • 7. media are key drivers forterm is gone in 5-7 years! Open innovation as a o
  • 8. When big companies meet small companies
  • 9. Innovation strategy vs entrepreneurship (do or die!) Following vs breaking rules, attitude towards risks Everyone should benefit in an ecosystem – BUT… …big companies got the driver’s seat!
  • 10. Why things go wrong
  • 11. Values don’t match, not the same language, working principles not defined
  • 12. Set expectations upfront to avoid the “false positives” mode
  • 13. Don’t end up negotiating with a closed innovation mindset (get behind the scenes)
  • 15. Holistic view: Go beyond products, technology Networker, communicator, intrapreneur, influencer Adaptive, tolerance for uncertainty, optimist 1) Innovation leaders and 2) intrapreneurs
  • 16. Will big companies kick small company butt? Speed / transparency works against startups Business model innovation is key! Big companies must embrace OI / intrapreneurship
  • 17. Get in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Hey! Freebookson 15inno.com!
  • 18. media are key drivers forChanger for Innovation Social Media: A Game o
  • 19. …tools, services and platforms that drive virtual interaction and involvement for innovation efforts Crowdsourcing, communities, Twitter and LinkedIn Social media can also work for BtB companies!
  • 20. Identify and interact with innovation partners Generate more ideas, faster Get market and competitor insights Promote corporate innovation capabilities
  • 21. Identify your focus area, develop content strategy Set up your platform and channels Become a curator, start sharing Track, improve, expand, experiment - iterate

Editor's Notes

  • #10: Big and small differences
  • #17: establish benefits