Opening dialogue between people and science
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This document discusses how natural history museums are evolving from monologues to dialogues by embracing social media and digital platforms. It provides examples of how the Natural History Museum of Barcelona is using internal and external blogs, Facebook, and other social networks to foster two-way conversations about science with staff and the public. By sharing content, stories, and expertise on these platforms, the museum aims to communicate more openly, learn from others, and establish itself as a public forum for discussion about the natural world. It also reflects on challenges like maintaining an active online presence and determining how virtual interactions could reshape the role of physical museums.
Opening dialogue between people and science
- 1. Social networks: Openingdialoguebetweenpeople and scienceNature evolves, and so does our Museum. From monologue to dialogue, learning to be socials and opening doors to science 2.0Red roomThursday, May 26, 2011 – 16-17.30hEcsite Annual conference 2011Warsaw, PolandGemmaRedolad /Cristina SerradellNatural History Museum of Barcelonawww.museuciencies.bcn.cat
- 2. GeolocationBotany: Parc de Montjuïc, Botanical Garden of Barcelona and Botanical Institute of Barcelona (CSIC-Ajuntament de Barcelona)Botanical Gardenand InstituteMontjuïc
- 3. Archive of natural biodiversity
- 4. Archive of natural biodiversity
- 6. GeolocationBotany: Parc de Montjuïc, Botanical Garden of Barcelona and Botanical Institute of Barcelona (CSIC-Ajuntament de Barcelona)
- 7. Collections, Research and Documentation center: Parc de la Ciutadella, Castell dels Tres Dragons building, Laboratory of NatureBotanical Gardenand InstituteCastell dels Tres DragonsCiutadellaMontjuïc
- 8. Collections
- 10. A place of debate and knoweldge
- 11. GeolocationBotany: Parc de Montjuïc, Botanical Garden of Barcelona and Botanical Institute of Barcelona (CSIC-Ajuntament de Barcelona)
- 12. Collections, Research and Documentation center: Parc de la Ciutadella, Castell dels Tres Dragons building, Laboratory of Nature
- 13. The past and present of the natural sciences, at Martorell MuseumMartorell MuseumBotanical Gardenand InstituteCastell dels Tres DragonsCiutadellaMontjuïc
- 14. GeolocationBotany: Parc de Montjuïc, BotanicalGarden of Barcelona andBotanicalInstitute of Barcelona (CSIC-Ajuntament de Barcelona)
- 15. Collections, Research and Documentationcenter: Parc de la Ciutadella, Castell dels Tres Dragons building, Laboratory of Nature
- 16. The past and present of the natural sciences, at Martorell Museum
- 17. The referenceexhibition “ Planet Life” and otherpublicactivities, at Parc del Fòrum, Blue MuseumBlue MuseumEl ForumBotanical Gardenand InstituteCastell dels Tres DragonsMartorell MuseumCiutadellaMontjuïc
- 18. A place where science is a celebrationAnd a public square
- 19. Science nest
- 20. Where collections explain concepts
- 21. Once upon a time wewere 1.0Monologue- htmlStaticpages
- 22. Textual web
- 25. The virtual museum in 1.0Geology Museum (Martorell Museum)ZoologyMuseum (Castell dels Tres Dragons)
- 26. The virtual museum in 1.0Botanical GardenBotanical Institute
- 27. Natureevolvesveryfast, mediumiscontinouslyevolving…Intelligence Collective The alchemy of crowdsDigital fissure and digital participacion
- 28. Learning to be socials and opening doors to science 2.0CommunicateTellgoodstoriesConnectPeople, resources and contentsat theright timeLearnfromallSOCIAL SCIENCE MUSEUMCollaborateinternally and externally
- 29. Diversity of platforms, users, publicsLikes, interests, opinion, groups, pagesInternal blogwww.bioexplora.catExplore news, viralization of contentsMuseum’s blogwww.museuciencies.bcn.catLikes, interests, groups, friendsSharingbookmarksAgenda.museuciencies.catSharingimagesSharingpublicationsSharing videos
- 30. Ourgoal: feelcomfortablewiththeconversationAmongthemuseum staffUsers: museumstaffPosts: 329Comments: 866Internalmuseum bloghttp://privat.blogmuseuciencies.org
- 31. Giving informal discussionInternalmuseum bloghttp://privat.blogmuseuciencies.org93 users, 43 havepublished and muchmorepeoplehavecommented posts2 posts per week, a greatvariety of topics
- 32. Sharingpoints of viewLife does not start after workInternalmuseum bloghttp://privat.blogmuseuciencies.org
- 33. Tellinggoodstories...Amongall Users: everybodyPosts: 118Comments: 116Authors: 19Museum blogwww.blogmuseuciencies.org
- 34. Disseminatethescientificactivity and researchThe “good-looking” arealsomoreintelligent19 in-house writers, researchers and curators, periodically collaborate and explain what they do in an informal way, accessing wider and more diverse audiences outside their usual environment.
- 35. An “agora” of breakingscientificnewsKrotite, a new mineral to science Our curators talking about current scientific news
- 36. Connecting and learningfrom allExchange experiences among “communicologists”of science and other disciplinesInformal dialog, fastanswers, cocreatingcontents and futurelines of work and cooperation
- 37. Communicating with uncommon freedom- Facebook allow organizing games, contests and app.- Science is amazing- The number of active “fans” and friends increased (5000 per month !!)
- 38. Sharinginterests, likes and dislikes+150%friends+850% Likes+1110% active users+277%vision posts+199%comments
- 39. A publicsquare of science- The effect of word of mouth- Trying to be a celebrity is notwellseen- Nothinghappensifyoumaketyping-mistakes
- 40. Allowingpeopletoask and haveinstantanswersAsk a curator (September 1st, 2010) : International dialogamongpeople, institutions ans curators- Anopportunity to connect more than350 museumsfrom 23 countries. - Lowparticipationof sciencecenters and museums
- 41. Evaluatingtheimpact of the social networks
- 42. The virtual visit in 2.0Can we consider the friends and followers of the social networks as visitors?
- 43. The virtual visit in 2.0
- 44. The virtual visit in 2.0
- 45. Being and interactingHave personality and be differentParticipate more than spreadMore dialog than monologue Listening more than talkingBe creativeBe constant
- 46. AlwaysonWill the exhibitions cease to be in the museum galleries?Will iphones and smartphones become the new educational tools? Will geolocation also serve to define contents? Will we have the same contents in different formats?And most important of all, will we get there in time?
- 47. AcknowledgementsWewanttothank Montse Ferrer forherpatience and work in alltheplatformsthemuseumisinvolved in. Thankallmuseumstaffwhohavecollaboratedwithinterestingarticles and thosewhohavehelpedustoimprovewiththeircomments .And moreover, thankallfriends, users, followerswhohavemadepossiblethedialog.Thankyou