Optimise your content strategy
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Optimize your content strategy by analyzing your existing content's SEO performance, audience interest, and conversion rates. Create a spreadsheet to label content based on these factors and identify pages that could rank highly and topics most interesting to your audience. Use the analysis to update high-scoring content or create new content for low-scoring pages to improve traffic, leads, and sales.
Optimise your content strategy
- 1. Optimise your content strategy Identify pages that might rank in the top 10 of SERP - in addition, focus first on topics that your audience is most interested in, 1 - SEO ANALYSIS Use a spreadsheet to list all your content URLs and label them based on SEO performance, audience interest (point1), plus conversion rate and funnel's stage (point2). 3 - CONTENT LIST Identify the content that brings in: the most qualified traffic. the higher number of marketing leads, and then the most profitable sales. 2 - CONVERSION RATE Based on the content list result update content that scores high on either points 1 or 2. If they score low on either point 1 or 2, create new content. 4 - CONTENT CREATION