Optimize Your Jobs
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The document provides tips for optimizing job posts on LinkedIn to better match candidates with job opportunities. It recommends including specific job details like title, location, industry, skills required, and company description to help the algorithm match profiles to the posting. It also suggests using one's network and LinkedIn groups to promote posts and maximize views from qualified candidates.
Optimize Your Jobs
- 1. ©2014 LinkedIn Corporation. All Rights Reserved. Optimize Your Jobs On LinkedIn, your jobs are served to members through personalized job recommendations or Jobs You May Be Interested In modules. When you post a job on LinkedIn, there is an algorithm that matches your job to members who’s profiles align with what you’ve posted, so even if they aren’t actively seeking a new role, they may be enticed with an interesting opportunity they see. The matching technology, or algorithm, leverages key fields to put your jobs in front of the right people. 1. Job Title LinkedIn makes it easy to pick the perfect title. Just start typing in the Job Title field, and a list of suggested standardized titles will be displayed in a dropdown list. When you select one of these standard, specific job titles, your jobs will perform better in search results and the likelihood of the job appearing in Jobs You May Be Interested In of potential candidates is increased. 2. Postal Code and Location Make sure the Postal Code accurately indicates where the job is located, which may differ from where the company is located. This will ensure you target the correct geographic areas and that your job appears on targeted LinkedIn profiles. Although the Location field is not required, the location is something that will attract candidates. Many big cities are divided into smaller areas and some of these smaller areas are more desirable to work in than others. The location should provide additional information about where the job is located, beyond the information someone could extract from a postal code. 3. Industry and Job Function Add up to three Industries and Job Functions each by clicking Add another. Choose either industry for job role, or your organization. If you find that you’re not seeing the right people, you can change the Job Function to get different results.
- 2. ©2014 LinkedIn Corporation. All Rights Reserved. 4. Job Description Your job description should serve as a conversation starter. It should catch the attention of candidates from the first couple of sentences. When top candidates view your job, you want them to be curious and feel compelled to contact you and find out more about the opportunity. If you're having trouble getting started, you can search LinkedIn.com for examples of other similar job postings. 5. Desired Skills & Experience When identifying desired skills and experience, start by prioritizing the must-haves. A lengthy list of skills and responsibilities is quickly disinteresting and makes it difficult for potential candidates to decide if the job is a good fit, and harder for LinkedIn's algorithms to find great profile matches. Make a bulleted list of a few "make-or-break" requirements for the job. Put the most important requirements at the top, and avoid vague language that doesn't help your job stand out from the crowd. 6. Company Description If the company is an amazing place to work, your job should send that message to candidates. Use language that reflects the company culture. You can include quotes from current employees about what it's like to work at the company and why they enjoy their jobs so much. If the company has received awards or recognitions for its workplace programs, you should include that information as well. Quick Tips Use your own network to maximize views. Update your LinkedIn status and tell your network about an open position with a link to the job. Join groups within specific industries or geographic regions and connect with audiences that are most likely to respond to your job. Share your jobs to these groups to increase awareness and engagement. Extend the reach of your LinkedIn jobs by sharing them on social networks like Twitter and Facebook. Write about an open position on a recruitment blog and add a direct link to the job. Announcing your job in each of these places will increase its visibility and help you better locate the best candidates.