Optimize Your Website for SEO
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This document discusses optimizing a website for search engine optimization (SEO). It covers the main parts of a website that can boost organic traffic when modified, such as content, conversions approaches, and leaks. It also discusses how other websites can influence a site's search rankings. The presentation covers basic SEO tips and tools like meta titles, headings, descriptions, site speed, mobile friendliness and blogs. It also discusses lead magnets to generate traffic and marketing automation using sales funnels, email sequences, and defining customer personas.
Optimize Your Website for SEO
- 1. Optimize Your Website for SEO
- 2. • TO HAVE A DOMINATE WEB PRESENCE THAT POSITIONED YOU AS THE TOP BUSINESS IN YOUR AREA? • WHAT IT WOULD BE LIKE TO HAVE A FLOOD PROSPECTS CALLING INTO YOUR BUSINESS ON A CONSISTENT BASIS THAT FOUND YOU ONLINE? • KNOW THAT YOUR MARKETING STRATEGY WAS WORKING SO YOU DIDN’T HAVE TO WORRY ABOUT IT? Have You Ever Wondered What It Would Be Like to…
- 3. • THE MAIN PARTS OF A WEBSITE, AND HOW MODIFYING THEM CAN BOOST YOUR ORGANIC TRAFFIC. • WHAT ‘PIECES’ OF CONTENT MAKE UP THE BEST WEBSITE • HOW YOU CAN GET MORE CONVERSIONS WITH ONE SIMPLE CHANGE TO YOUR APPROACH • WHAT POTENTIAL LEAKS YOUR CURRENT SITE HAS, AND HOW TO FIX THEM FOR BETTER TRACKING (AND AT THE END OF THE DAY, ROI) • HOW OTHER WEBSITES ACTUALLY INFLUENCE WHERE YOUR WEBSITE RANKS IN GOOGLE, YAHOO! AND BING You’re About To Discover....
- 4. • AUTHOR OF SEVERAL AMAZON BEST SELLING BOOKS ON DIGITAL MARKETING • VOTED 2018 TOP MARKETING FIRM • SPOKEN AT INDUSTRY EVENTS ACROSS THE US • WIDELY ACCEPTED AS A PREMIER EXPERT IN DIGITAL MARKETING • OVER 21 YEARS OF DIGITAL MARKETING EXPERIENCE • WORKED WITH BUSINESSES ACROSS THE US Who Am I and Why Should You Listen to Me?
- 6. We are going to cover the EXACT strategies that produce these results on this presentation
- 7. Today’s Training is Brought to You By… redcanoemedia.com/elite/
- 8. Today’s Training is Brought to You By… redcanoemedia.com/elite/
- 9. Today’s Training is Brought to You By… redcanoemedia.com/elite/
- 10. Got Questions?
- 11. Enough of the Housekeeping…
- 12. Online Marketing Pyramid • Pay-per-click • Online Directories • Social Media & eMail • Website Setup Search Engines SEO / Organic Map Listings Pay-Per Click
- 13. Your Website – A Business Brochure
- 14. Your Website – A Business Brochure Home Page About Us Services / Products Contact Us Maybe a Blog
- 15. Please Do Business with Us… Please?!
- 16. Do You Want Our Boring Self Promotion Stuff?
- 17. Call a Staff Meeting- We Had Visitors!
- 18. So Many Moving Parts & In Depth Knowledge Needed
- 19. Is It Even Working?
- 20. Turn Your Website Into a Marketing Machine
- 21. BASIC SEO TIPS & TOOLS LEAD MAGNETS MARKETING AUTOMATION 3 Parts of Today’s Presentation
- 22. Part One: SEO Tips & Tools
- 23. Nerdy SEO Stuff Meta Page Titles Heading Tags Meta Descriptions Site Speed Mobile Friendly Blogs/Content Creation
- 24. Free SEO Score Google Search Console Hot Jar Screaming Frog Nerdy SEO Tools
- 25. <title=“My Page Title”> Meta Page Titles
- 26. A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. Meta Page Titles
- 27. Meta Page Titles
- 28. Heading Tags
- 29. The header tag, or the <h1> tag in HTML, will usually be the title of a post, or other emphasized text on the page. It will usually be the largest text that stands out. There are other header tags in HTML too, like an h2, h3, h4, etc. Heading Tags
- 30. Heading Tags
- 31. Heading Tags
- 32. …a ~160 character snippet, a tag in HTML, that summarizes a page's content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description Meta Descriptions
- 34. Site Speed
- 35. Google Page Speed Insights
- 38. Blogs / Content Creation
- 40. SEO Tools
- 45. Hotjar.com
- 46. Hot Jar
- 47. Hot Jar
- 49. Screaming Frog
- 50. Part Two – Lead Magnets
- 51. Step 1: get traffic Step 2: {magic?} Step 3: make sales Lead Magnet
- 52. …an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. Lead Magnet
- 53. Yawn…
- 59. Define your core customer/service Build lead magnets to match Keep them targeted to your content Tease with content beforehand Make them easily consumable Don’t make me think Making the Perfect Lead Magnet
- 63. Part Three – Marketing Automation
- 64. Hi, Want to Get Married?
- 66. Sales Funnels
- 67. The Customer Journey - Touchpoints
- 68. Wait – Who Are These People?!
- 69. Wait – Who Are These People?!
- 71. What Do We Want Them to Do?
- 72. What Do We Ultimately Want Them to Do?
- 73. How Am I Going to Get Them to Do It?
- 74. draw.io Draw Out the Process
- 77. Where Do You Start?
- 79. Now What?
- 80. • Do Nothing • Learn To Do It On Your Own • Hire An Expert Now That You Know What to Do…
- 81. How Would You Like Us To Do this FOR YOU?
- 82. REDCANOEMEDIA.COM/STRATEGY/ Let’s Schedule a Strategy Call
- 83. Schedule your strategy session RedCanoeMedia.com/strategy/ Got Questions?