Optimize Your Google Business Profile
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This document provides an overview of optimizing a Google Business listing. It discusses the importance of Google Maps listings, issues that could hurt rankings, and a proven formula for ranking in the top 3. The formula includes claiming and optimizing the Google Business listing with photos and information, obtaining consistent citations across the web, driving real reviews, and on-page optimization. The presenter is an expert in digital marketing for window treatment and awning businesses who provides training and resources on their website.
Optimize Your Google Business Profile
- 1. 1 Optimizing Your Google Business Listing
- 2. 2 The Digital Dominance Method
- 3. • The latest updates with the Google Map Listing • 5 Biggest Issues that could be preventing you from ranking • Our Proven Model for ranking in the 3 pack • Best tools systematize and automate the heavy lifting • How to get more authentic reviews 3 What We Will Cover Today
- 4. 4 I Wrote the Book on This! • Certified Google Partner • Author of Your Internet Marketing Plan for Window Treatment Companies • 23 years teaching and doing Digital Marketing • Active member of the WCAA & CHDN Board Member • Spoken at SEO and Digital Marketing events across the US. • Widely accepted as the premier expert in the internet marketing for Window Treatment & Awning Industry • Work with Window Treatment & Awning businesses across the US
- 5. 5 I Wrote the Book on This! Get Your Free Copy WTMarketingpros.com/book
- 6. Our Story in 1 Minute
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- 8. Does Google Maps Matter? 8
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- 11. YES! Google Maps Matters! It drives calls and you can’t rely on Pay-Per-Click Alone 11
- 12. 12 Factoring in Mobile Search…
- 13. 13 Which Screen Should You Be On?
- 14. 14 The BIGGEST Changes • Google Map Listing reduced from 7 results to 3 • Google is serving paid ads in map results • Critical to complete Advanced Verification Process • Reviews require real accounts
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- 16. 16 How it Impacts Search Results
- 17. 17 Your Objective: OWN The Search Results! • Home Services • Map Listings • 3rd Party Listings (Angie’s List / Yext) • Organic Listings
- 18. 18 Fake Google Business Listings Google says it has reduced fake Google Maps listings by 70% since 2015
- 19. 19 What Could be Hurting Your Rankings on Maps? 1. You need office in the city you are targeting to rank well on Google Maps. 2. Did you try to SPAM Google with fake locations? 3. Inconsistent Name, Address, Phone Number profile 4. Did you SPAM your city in company name or categories 5. Do you have enough reviews across the web?
- 20. 20 Our Proven Formula for Getting Ranked In the 3-Pack
- 21. 21 1. Claim & Optimize Your Google Business Listing • Make sure you have a login for your Google My Business Account • Update Your Company Name to Read “Company Name”) – E.G. Don’t Add any keywords here • Add your Website Address – This will create an important inbound link • USE a LOCAL NUMBER (800#’s Won’t Do The Trick) • Use a Local Address (NO PO BOX or UPS Store). • Upload PHOTOS – AS MANY AS POSSIBLE – Use personal Photos – Pictures of yourself (the owner), Pictures of Your Staff, Pictures of the Office, Pictures of Your Workroom, Your Equipment, Your Logo, Coupons, Pictures of your work. People Connect & Resonate With People. Leverage that in your Map Listing • List your hours of operation & services offered
- 22. 22 Add More Info
- 23. 23 Add More Info
- 24. 24 Claim & Optimize your Google My Business Listing
- 25. 25 Google My Business Best Practices • Update your photos & add to them on a consistent basis • Leverage Google Posts by posting at least once every 90 days • Respond to reviews • Answer questions that get posted
- 26. 26 2. Citations (with NAP) • Lots of citations across the web • Consistent Reference of Company Name, Address & Phone Number • Limited Duplicate / Incorrect Business Information
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- 29. 29 moz.com/checkout/local/check Citation Consistency & Accuracy Check
- 32. 32 Citation Best Practices • Manually claim & optimize Google My Business • Use a tool like YEXT or Moz for direct API to the top citation listings • Get listed in major Data Aggregators • Leverage a tool like BrightLocal Citation Finder or WhiteSpark to find niche listing opportunities
- 33. 33 WTMarketingPros.com/citations 75 Window Treatment & Awning Citation Resources
- 34. 3. Lots of (REAL) Reviews
- 35. Strategy for Driving Consistent Reviews • Leverage TOOLS to request a review after every service call • Leave a printed review card • Train your installers to plant the seed & deliver a world class experience • Make a call after the service to walk them through the review process • Build reviews & recognition into your company culture
- 37. 37 How Does Your Business Compare? reviews.wtmarketingpros.com
- 38. 4. On Page Optimization WTMarketingPros.com/training
- 39. Our Proven Formula for Getting Ranked in the 3-Pack 39
- 40. Bing Places 40
- 41. Schedule Your Complimentary Discovery Call WTMarketingPros.com/strategy/ 41 This is a LOT of Work!
- 42. September Training: 5 Steps to Digital Domination 42 Use these steps to crush your competition! WTMarketingpros.com/training Local Ranking Link Building Voice Search Visual Search Mobile First Index Paid Ads Chatbots Reviews Security SEO & Social
- 43. Call me Directly at 314-334-1681 Or Get a Discovery Call Set Up at WTMarketingpros.com/strategy 43