Optimizely at Gilt--November 2013 presentation
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The document summarizes an Optimizely meetup that took place on November 4th, 2013. It discusses running various A/B tests through the Optimizely platform that resulted in a 4% reduction in annual creative production spending. The meetup highlighted lessons like testing significant differences, documenting and socializing results, and establishing a core group to meet with regularly.
Optimizely at Gilt--November 2013 presentation
- 1. Optimizely Meetup November 4, 2013
- 2. Introduction
- 3. Control
- 5. Variation #1
- 7. Unrecognizable A/B Test Results
- 8. Unrecognizable A/B Test Results 4% Reduction in Overall Creative Production Spend Annually! Why Does This Matter?
- 9. Savings Call Out Test
- 10. Lessons Learned 1. Test Significant Differences 2. Document and Socialize Results 3. Establish and Meet Regularly with a Core Group