Optimizing Web Presence
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The document provides tips for optimizing a congregation's web presence. It discusses four essentials for a church website: including information about Sunday services, an explanation of the church's faith, how to find the physical location, and contact details. It also outlines seven basics: catering to first-time visitors, considering regular attendees' needs, keeping the front page clean and easy to navigate, staying up to date, embracing existing technologies like social media, being authentic, and using good graphic design.
Optimizing Web Presence
- 1. Optimizing Your Congregation’s Web Presence
- 4. Four Essentials Sunday services Explanation of faith
- 5. Four Essentials Sunday services Explanation of faith How to find you
- 6. Four Essentials Sunday services Explanation of faith How to find you Contact details
- 7. Seven Basics
- 8. Seven Basics Cater to the guest
- 9. Seven Basics Cater to the guest Remember your regular attendees
- 10. Seven Basics Cater to the guest Remember your regular attendees Clean front page
- 11. Seven Basics Cater to the guest Remember your regular attendees Clean front page Staying up to date
- 12. Seven Basics
- 13. Seven Basics Embrace existing technology
- 14. Seven Basics Embrace existing technology Twitter
- 15. Seven Basics Embrace existing technology Twitter Facebook
- 16. Seven Basics Embrace existing technology Twitter Facebook YouTube
- 17. Seven Basics Embrace existing technology Twitter Facebook YouTube Blogs
- 18. Seven Basics Embrace existing technology Twitter Facebook YouTube Blogs Be authentic to who you are
- 19. Seven Basics Embrace existing technology Twitter Facebook YouTube Blogs Be authentic to who you are Graphic design counts
- 20. Sunday Services
- 22. Sunday Services Start times Children’s program
- 23. Sunday Services Start times Children’s program Special/Seasonal service
- 25. Explanation of Faith Testimonies from church members
- 26. Explanation of Faith Testimonies from church members Youth
- 27. Explanation of Faith Testimonies from church members Youth Young adult
- 28. Explanation of Faith Testimonies from church members Youth Young adult Parent with children in church school
- 29. Explanation of Faith Testimonies from church members Youth Young adult Parent with children in church school Elder
- 30. How to Find You
- 31. How to Find You Google places
- 32. Contact Details
- 36. Cater to the Guest
- 37. Cater to the Guest What are the service times?
- 38. Cater to the Guest What are the service times? What’s the service style?
- 39. Cater to the Guest What are the service times? What’s the service style? What do I do with my kids?
- 40. Cater to the Guest What are the service times? What’s the service style? What do I do with my kids? Where do I park?
- 41. Cater to the Guest What are the service times? What’s the service style? What do I do with my kids? Where do I park? How do I find the sanctuary?
- 42. Cater to the Guest What are the service times? What’s the service style? What do I do with my kids? Where do I park? How do I find the sanctuary? What does the church look like on the inside?
- 43. Cater to the Guest What are the service times? What’s the service style? What do I do with my kids? Where do I park? How do I find the sanctuary? What does the church look like on the inside? Can I wear jeans?
- 44. Remember Your Regular Attendees
- 45. Remember Your Regular Attendees Figure out what goals ministry leaders want to achieve with members online
- 46. Remember Your Regular Attendees Figure out what goals ministry leaders want to achieve with members online Take a poll or talk with your members to see what they want from the website
- 47. Remember Your Regular Attendees Figure out what goals ministry leaders want to achieve with members online Take a poll or talk with your members to see what they want from the website Anywhere these two groups, visitors and members, overlap is probably a no-brainer thing to have on the website
- 48. Clean Front Page
- 49. Clean Front Page Text heavy front pages can be a big turn off
- 50. Clean Front Page Text heavy front pages can be a big turn off Service times, styles and location should be easy to find on the homepage
- 51. Clean Front Page Text heavy front pages can be a big turn off Service times, styles and location should be easy to find on the homepage Use a wireframe
- 52. Wireframe
- 53. Staying Up to Date
- 54. Staying Up to Date Commit to keeping things up to date
- 55. Staying Up to Date Commit to keeping things up to date Decentralize website content updating
- 56. Staying Up to Date Commit to keeping things up to date Decentralize website content updating Put ministry leaders or rock star volunteers in charge of updating
- 57. Staying Up to Date Commit to keeping things up to date Decentralize website content updating Put ministry leaders or rock star volunteers in charge of updating Have some sort of approval process
- 58. Embrace Existing Technology Twitter
- 59. Embrace Existing Technology Facebook
- 60. Embrace Existing Technology YouTube
- 61. Embrace Existing Technology Blogs
- 62. Be Authentic to Who You Are
- 63. Be Authentic to Who You Are Don’t pretend to be something you’re not
- 64. Be Authentic to Who You Are Don’t pretend to be something you’re not You can’t fake who you are
- 66. Graphic Design Counts Find sites you like and use them as inspiration
- 67. Q&A