Optimizing Your Site for Voice Search
- 1. 1 © 2017 Marcel Digital. All Rights Reserved. Listen to Many, Speak to Few: OPTIMIZING YOUR SITE FOR VOICE SEARCH a Marcel Digital webinar
- 2. PATRICK DELEHANTY Marketing Director / Moz Oracle KYLE BRIGHAM Director of Strategy MEET YOUR PRESENTERS MICHAEL KRASON Director of Paid Media
- 3. © 2018 SPM Marketing & Communications and Marcel Digital. All Rights Reserved. Marcel is a digital marketing agency based in downtown Chicago. Founded in March 2003, Marcel remains one of the original and most well established digital marketing firms in the United States. PROPRIETARY AND CONFIDENTIAL
- 4. | OUR CLIENTS | Some of Who We’ve Worked With
- 5. OUR AGENDA 1 32 VOICE SEARCH 101 OPTIMIZING FOR SEO + PAID ONGOING STRATEGIES PROPRIETARY AND CONFIDENTIAL
- 7. Voice Search is a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field into a device such as a smartphone or home assistant. VOICE SEARCH 101 | What is Voice Search?
- 8. VOICE SEARCH 101 | What Does Voice Search Look Like?
- 9. VOICE SEARCH 101 | What Does Voice Search Look Like?
- 10. People LOVE Devices 68.4 percent of the US population owns a smartphone and 1 in 6 Americans own a smart speaker / home assistant. Voice Search Is On The Rise More than 40 percent of American adults now use voice search at least once per day and 20 percent of mobile search queries are voice searches. In Fact, It’s A Billion Dollar Segment Voice commerce was a $1.8 billion retail segment in the United States in 2017 and $200 million in the United Kingdom. Voice Search Is The Future By 2020, 50 percent of all searches will be voice searches. VOICE SEARCH 101 | Why Does It Matter?
- 11. | CERTIFICATIONS & AWARDS Over 600 Billion The number of voice searches that will be conducted yearly by 2020 VOICE SEARCH 101 | Why Does It Matter?
- 12. OPTIMIZING FOR SEO + PAID
- 13. 13 © 2017 Marcel Digital. All Rights Reserved. OPTIMIZING FOR SEO
- 14. VOICE SEARCH | Optimizing for SEO Technical
- 15. VOICE SEARCH | Optimizing for SEO: Technical Stay on top of technical tactics: ● Focus on creating a fast loading site ● Make sure that your site is secure ● Build a mobile-friendly website ● Regularly check site for issues and errors
- 16. VOICE SEARCH | Optimizing for SEO: Technical
- 17. VOICE SEARCH | Optimizing for SEO: Technical Stay on top of technical tactics: ● Focus on creating a fast loading site ● Make sure that your site is secure ● Build a mobile-friendly website SCHEMA! ● Regularly check site for issues and errors
- 18. VOICE SEARCH | Optimizing for SEO: Technical
- 19. 19 © 2017 Marcel Digital. All Rights Reserved. TIP: Leverage Schema.org mark-up to give your results a better chance of showing up as a rich snippet in the search results.
- 20. VOICE SEARCH | Optimizing for SEO: Content Build content that matters: ● Create content relevant to audiences ● Create content that answers questions ● Create content in conversational tone● Make sure you’re leveraging SCHEMA!
- 21. VOICE SEARCH | Optimizing for SEO: Off-Site Focus on your off-site properties: ● Claim your Google My Business ● Ensure your listings are up to date ● Build QRA backlinks to content ● Share your content on social media
- 22. 22 © 2017 Marcel Digital. All Rights Reserved. OPTIMIZING FOR PAID SEARCH
- 23. VOICE SEARCH | Optimizing for Paid Search
- 24. VOICE SEARCH | Optimizing for Paid Search Review the current traffic you’re getting: ● Export the last 30 days of activity ● Filter for long tail (5 or more words) search queries● Research the intent of those searches ● Use these searches to beef up keyword list, landing pages, and content
- 25. VOICE SEARCH | Optimizing for Paid Search Do some house cleaning: ● Add irrelevant keywords and searches to negative list ● Consider removing local-based searches from negative list ● Regularly check site / landing pages for issues and errors
- 26. VOICE SEARCH | Optimizing for Paid Search Spruce up your campaigns for voice searches: ● Add relevant keywords and searches ● Make sure that your site is secure ● Build a mobile-friendly website ● Regularly check site for issues and errors
- 27. SUMMARY
- 28. WHAT SHOULD YOU DO? | Strategize and Optimize DON’T STOP ● Make sure your site is fast and easy to use ● Make sure your site is mobile-friendly ● Develop user-focused content ● Optimize your website and offsite channels ● Stay on top of your Google Ads campaigns ● Measure and report ● Fine tune and tweak
- 29. | QUESTIONS?
- 30. | /company/marcel-digital@marceldigital THANK YOU /marceldigital JOE STOFFEL SEO Specialist KYLE BRIGHAM Director of Accounts www.marceldigital.com pdelehanty@marceldigital.com 312.255.8044 x232 We appreciate you taking the time to sit on the phone with us! We hope you see the benefits of CRO and walk away with actionable insights. As always, if you have any questions, feel free to contact us at any time! THANK YOU MICHAEL KRASON Director of Paid Media PATRICK DELEHANTY Marketing Director / Moz Oracle KYLE BRIGHAM Director of Strategy www.marceldigital.com 312.255.8044 We appreciate you taking the time to join our webinar today! We hope you see the benefits of optimizing for voice search and walk away with actionable insights!!