Oracle strategy for_information_management
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The document outlines Oracle's strategy for information management. It discusses how Oracle aims to achieve the highest performance, strongest security, and lowest cost of ownership for data management. Key aspects of Oracle's strategy include supporting mixed workloads, universally managing all data types, and achieving economies of scale. The document then introduces Oracle Exadata as Oracle's platform for information management, describing its unique hardware architecture and how it enables consolidation and protection.
Oracle strategy for_information_management
- 1. Oracle’s Strategy for Information Management Roland Slee Oracle Corporation 16 August 2010 The most comprehensive Oracle applications & technology content under one roof
- 2. The following is intended to outline our general product direc4on. It is intended for informa4on purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or func4onality, and should not be relied upon in making purchasing decisions. The development, release and 4ming of any features or func4onality described for Oracle’s products remains at the sole discre4on of Oracle.
- 3. Agenda • Introduction • Oracle’s Strategy for Information Management • Oracle’s Platform for Information Management • Conclusions • Q&A
- 4. Introduc)on
- 5. “Oracle enjoys a commanding lead in the business of managing information” Larry Ellison
- 6. “We pride ourselves on being very innovative in the database business. We’re five to ten years ahead of Microsoft and IBM” Andy Mendelsohn
- 7. • Are Larry and Andy Right? • How did Oracle achieve such an advantage? • What is Oracle doing to extend this advantage? • What does it mean for you?
- 8. Whether You Are Ahead or Not Depends Entirely on What the Goal Is…
- 9. Oracle’s Mission is to deliver con4nuous compe44ve advantage to our customers BeAer Informa4on BeAer Results
- 10. “The best way to get good information is to put it all in one place” Larry Ellison
- 11. Oracle’s Strategy for Information Mgt Oracle Corporation has worked for more than thirty years to ensure the Oracle Database is the best place to store any kind of data for any purpose: – Highest performance – Strongest security – Lowest total cost of ownership
- 12. Oracle – Pursuing a Different Goal Oracle has shown an enduring determination to address the most difficult challenges in information management: 1. Mixed Workloads 2. Universal Data Management 3. Economies of Scale
- 13. Competitors Are Headed Elsewhere • Content to separate OLTP and DSS workloads • Content to manage different types of data differently • Content for database to run no better than the platform you put it on • Content to evolve each layer of the architecture separately
- 14. Oracle’s Strategy for Informa)on Management
- 15. Oracle’s Strategy for Information Mgt • Mixed Workloads • Universal Data Management • Economies of Scale
- 16. Mixed Workloads • Multi-Version, Read-Consistent Concurrency Model – Introduced in Oracle 4, Enhanced in Oracle 5, Default in Oracle 6 • Oracle Real Application Clusters – Introduced in Oracle9i, Enhanced in Oracle 10g & 11g • Resource Manager, Automatic Workload Repository – Introduced in Oracle 10g, Enhanced in Oracle 11g • In-Memory Parallel Query – Introduced in Oracle 11g
- 17. Oracle’s Unique Concurrency Model report Budget table • Oracle’s Multi-Version, Read Consistent Concurrency Model – Readers never block writers – Writers never block readers update Rollback Segment – Queries are always consistent and auditable – No deadlocks update – Introduced in Oracle V4 (1982) – DB2,SQL Server, Teradata must lock rows for both reads and writes to ensure accurate consistency report
- 18. Universal Data Management • Multi-media support – Introduced in Oracle7 • Object-Relational Support – Introduced in Oracle8 • XML Database – Introduced in Oracle9i • Semantic Database – Introduced in Oracle11g
- 19. Universal Data Management New in Oracle Database 11g RFID DICOM 3D Binary XML Images SecureFiles
- 20. Oracle SecureFiles Read Performance Write Performance Mb/Sec Mb/Sec SecureFiles SecureFiles Linux Files Linux Files File Size (Mb) File Size (Mb)
- 21. Marcel Kratochvil, CTO Pic4on “Using Oracle Database 11g and SecureFiles we saw performance gains of over 70% when loading and unloading photos and videos”
- 22. Economies of Scale • Oracle Parallel Server – Introduced in Oracle6, Enhanced in Oracle 7 & Oracle 8 • Oracle Real Application Clusters – Introduced in Oracle9i, Enhanced in Oracle 10g & 11g • Oracle Automatic Storage Management – Introduced in Oracle10g, Enhanced in Oracle11g • Oracle Exadata Database Machine – Introduced with Oracle 11g Release 1, Enhanced in Release 2
- 23. Creating Economies of Scale • Massively consolidated, mission critical database environments must cost less and imply less risk than distributed, fragmented systems • This has never been true before • A fundamental shift in I.T. architecture is taking place • A shift made possible by Enterprise Grid Computing
- 24. Enterprise Grid Computing • Scale applica4ons on elas4c server & storage pools • Unbounded system capacity • High availability built in free of charge • Transparently supports every type of data and applica4on • Simple, consistent architecture regardless of scale Automa4c Storage Management Fast Recovery Area Data Guard Real Applica4on Clusters Ac4ve Data Guard
- 25. Oracle’s Pla8orm for Informa)on Management
- 26. Introducing Oracle Exadata v2 • The Ideal Database Platform – Best Machine for Data Warehousing – Best Machine for OLTP – Best Machine for Database Consolidation • Unique Architecture Makes it – Fastest, Lowest Cost, Most Agile 26
- 27. Exadata in the Marketplace • Exadata is succeeding in all geographies and industries against every compe4tor Hokuriku Coca-Cola 27
- 28. Exadata Growth
- 29. Exadata Overview • Hardware Architecture • Key Technologies • Consolidation & Protection
- 30. Exadata Hardware Architecture Scaleable Grid of industry standard servers for Compute and Storage • Eliminates long-‐standing tradeoff between Scalability, Availability, Cost Database Grid • 8 compute servers (1U) Storage Grid • 14 storage servers (2U) • 64 Intel cores • 112 Intel cores in storage • 576 GB RAM • 100 TB SAS disk, or InfiniBand Network 336 TB SATA disk • 3 36-‐port 40Gb/s switches • 5 TB PCI Flash • Unified Net-‐ servers & storage • Data mirrored across storage • 324 FC Ports equivalent servers
- 31. Exadata Storage Servers Hardware by Sun, SoMware by Oracle • Uses highest performance components • 12 disks - 600 GB 15K RPM SAS 2.0, or 2TB 7200 RPM SATA • 2 Xeon quad-core processors with PCI 2.0 • Dual ported 40 Gb/sec InfiniBand • 4 96 GB PCI Flash Cards • Runs at full disk and flash bandwidth
- 32. Start Small and Grow Quarter Rack Half Rack Full Rack Balanced Incremental Scaling for OLTP and DW 32
- 33. Scale to 8 Racks by Just Adding Cables 8 Rack Exadata Comparable To • Total Compute Cores 1408 20 IBM Power 595s • TB of Disk 2640 13 Rack EMC Symmetrix • InfiniBand Ports 864 4300 FC Ports
- 34. Standardized and Simple to Deploy • All Database Machines are the same • Delivered ready-to-run • Tested • Highly supportable • No unique configuration issues • Identical to configuration used by Oracle Engineering • Runs existing OLTP and DW applications – Full 30 years of Oracle DB capabilities – No Exadata certification required Deploy in Days, Not Months • Leverages Oracle ecosystem – Skills, knowledge base, people, partners
- 35. Balanced and Optimized • Custom systems do not achieve full performance – Component imbalance, misconfiguration, bottlenecks • Exadata is engineered and optimized end-to-end – Double-digit GB/sec transfers from disk to database • Disk, flash, controller, bus, HBA, network, CPUs, etc – DB libraries optimized with firmware, drivers, OS, network – Years of tuning – No bottlenecks Op)mized • Move I/T talent to higher value business needs End-‐to-‐End – Not designing, tuning, maintaining hardware configurations
- 36. Keys to Speed and Cost Advantage Exadata Intelligent Exadata Hybrid Columnar Exadata Smart Storage Grid Compression Flash Cache
- 37. Conclusion - Exadata V2 The Ideal Database Platform • Best for Data Warehousing • Best for OLTP • Best for Database Consolidation Fastest, Lowest Cost Intelligent Hybrid Columnar Smart Flash Storage Grid Compression Cache
- 38. Transformative Technology Beyond direct product benefits, Exadata transforms the Data Center: – Architecture - Standardized, Pay as you grow - Removes compute vs. storage silos - Enterprise grade with volume cost – Agility - Same day DB deployments on Exadata farm/cloud – Footprint - Less space & power for more compute & data – Use of Talent - Reduced need for complex application tuning
- 39. Conclusions
- 40. Oracle is #1 in Information Management • Oracle Database 11g Release 2 and Exadata v2 – Ideal platform for database management – Standards-based, agile, reliable – Dramatically faster than alternative environments • Standardise on Oracle Database 11g Release 2 – Highest quality Oracle Database release ever – Easy to upgrade, easy to manage – Unlocks additional business opportunities • Advanced Compression • Active Data Guard • In Memory Parallel Query
- 41. Q & A
- 42. Tell us what you think… • http://feedback.insync10.com.au