This document discusses how Elsevier products integrate with ORCID to help researchers build and promote their ORCID profiles throughout the research lifecycle. It provides details on how ORCID profiles are incorporated in Elsevier's publishing, search and discovery, and research intelligence tools. Key points include gathering ORCIDs during manuscript submission, depositing ORCIDs in Crossref metadata, linking Scopus author profiles to ORCIDs, and enabling Pure users to link their profiles and automatically update ORCID records.