Org. structure
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The organizational structure includes a CEO (André Pereira), and departments for Marketing (Catarina Roleta), Customer and Quality Management (Ines Star), Finance (Eduardo Luizi), and Logistics (Felix Wagner). Each department head has goals and strategic and tactical tasks, such as the CEO's goals of bringing the company's vision to life and developing an efficient tech system, and the Marketing head's goals of uncovering customer needs and increasing brand awareness.
Org. structure
- 2. CEO André Pereira Marketing Catarina Roleta C&Q Management Ines Star Finance Eduardo Luizi Logistics Felix Wagner
- 3. CEO André Pereira Goals: Bring the company's vision to life Develop an efficient tech system to support baseline activity Strategic Tasks: Strategic plan Partnership relations Tactical Tasks: Closure of exclusivity deals with laundries To create an innovative platform for baseline activities
- 4. Marketing Catarina Roleta Goals: Uncover the need Brand awareness Brand identity Strategic Tasks: BM activities Brand’s message Positioning Tactical Tasks: Marketing Research Tendencies TPC
- 5. C&Q Management Ines Sfar Goals: Optimizing customers’ experience Strategic Tasks: Identifying customer’s needs, wishes and dreams Follow up on issues and suggestions Tactical Tasks: Quality Man. Statistical Analysis
- 6. Finance Eduardo Luizi Goals: Yearly profit growth of 15% Reduce costs in a constant basis Strategic Tasks: New sources Firm’s assets Tactical Tasks: Credit and Cash Man Receipt of payments and funds
- 7. Logistics Felix Wagner Goals: Dynamic logistics systems Constantly smooth running business Strategic Tasks: Ensure smooth operations Reliable & on-time operations Tactical Tasks: Logistics Management, Operations Management
Editor's Notes
- #3: Of course that all of our deparments are importante, since we are a team. In the marketing department, the biggest concern may be the brand awareness. Since it will lead to more consumers – attract and convert clients are the first priority. Nevertheless, the brand must be worked and all of its characteristics. Customer and Quality will be highly correlated with Marketing department too, since it will take care of all the suggestions/complains/discovers – some of their activities will be aligned in order to research the market. Finance must be always be accurate and details will be critical – growth % will be all departments goals. In this face a cost reduction, by never forgetting the sources and asset’s management. As you imagine, the logistic department will be highly corrlated with the processes (strong algnement with the IT activities). This department will seek for smooth system, where reliability of operations will rule.
- #4: Of course that all of our deparments are importante, since we are a team. In the marketing department, the biggest concern may be the brand awareness. Since it will lead to more consumers – attract and convert clients are the first priority. Nevertheless, the brand must be worked and all of its characteristics. Customer and Quality will be highly correlated with Marketing department too, since it will take care of all the suggestions/complains/discovers – some of their activities will be aligned in order to research the market. Finance must be always be accurate and details will be critical – growth % will be all departments goals. In this face a cost reduction, by never forgetting the sources and asset’s management. As you imagine, the logistic department will be highly corrlated with the processes (strong algnement with the IT activities). This department will seek for smooth system, where reliability of operations will rule.
- #5: Of course that all of our deparments are importante, since we are a team. In the marketing department, the biggest concern may be the brand awareness. Since it will lead to more consumers – attract and convert clients are the first priority. Nevertheless, the brand must be worked and all of its characteristics. Customer and Quality will be highly correlated with Marketing department too, since it will take care of all the suggestions/complains/discovers – some of their activities will be aligned in order to research the market. Finance must be always be accurate and details will be critical – growth % will be all departments goals. In this face a cost reduction, by never forgetting the sources and asset’s management. As you imagine, the logistic department will be highly corrlated with the processes (strong algnement with the IT activities). This department will seek for smooth system, where reliability of operations will rule.
- #6: Of course that all of our deparments are importante, since we are a team. In the marketing department, the biggest concern may be the brand awareness. Since it will lead to more consumers – attract and convert clients are the first priority. Nevertheless, the brand must be worked and all of its characteristics. Customer and Quality will be highly correlated with Marketing department too, since it will take care of all the suggestions/complains/discovers – some of their activities will be aligned in order to research the market. Finance must be always be accurate and details will be critical – growth % will be all departments goals. In this face a cost reduction, by never forgetting the sources and asset’s management. As you imagine, the logistic department will be highly corrlated with the processes (strong algnement with the IT activities). This department will seek for smooth system, where reliability of operations will rule.
- #7: Of course that all of our deparments are importante, since we are a team. In the marketing department, the biggest concern may be the brand awareness. Since it will lead to more consumers – attract and convert clients are the first priority. Nevertheless, the brand must be worked and all of its characteristics. Customer and Quality will be highly correlated with Marketing department too, since it will take care of all the suggestions/complains/discovers – some of their activities will be aligned in order to research the market. Finance must be always be accurate and details will be critical – growth % will be all departments goals. In this face a cost reduction, by never forgetting the sources and asset’s management. As you imagine, the logistic department will be highly corrlated with the processes (strong algnement with the IT activities). This department will seek for smooth system, where reliability of operations will rule.
- #8: Of course that all of our deparments are importante, since we are a team. In the marketing department, the biggest concern may be the brand awareness. Since it will lead to more consumers – attract and convert clients are the first priority. Nevertheless, the brand must be worked and all of its characteristics. Customer and Quality will be highly correlated with Marketing department too, since it will take care of all the suggestions/complains/discovers – some of their activities will be aligned in order to research the market. Finance must be always be accurate and details will be critical – growth % will be all departments goals. In this face a cost reduction, by never forgetting the sources and asset’s management. As you imagine, the logistic department will be highly corrlated with the processes (strong algnement with the IT activities). This department will seek for smooth system, where reliability of operations will rule.