Students try presentation_4th_may_final version
- 1. Cláudia Correia, Margarida Teles, Patrícia Cabral, Robert Kriegl “Your Window to the Future”
- 2. Agenda Key Activities Key Resources Key Partners App Prototype (Online)
- 3. Key Activities Customer development Marketing Sales Operations • Channels management and customer satisfaction assessment gaining customer insights to generate, test and optimize the concept • Hypothesis: Customer satisfaction assessment: send questionnaires by e-mail, website,… • Execute marketing campaigns create brand awareness • Hypothesis: Internet based campaigns, campaigns in schools and universities,… • Manage sales partners and alliances increase the vacancies offer • Record outcome of vacancies filled gather information to improve future operations Support • Execute operations Link between students and companies/ organizations • Support clients assist companies and students Premium options assist students and companies who want to have access to a more customized service • Hypothesis: only one premium option or different types of premiums Main activities
- 4. Key Activities Infrastructure Human Resources Financial and Accounting Informatics systems • Development of the website and app base of StudensTry business, need to reach the customers • Hypothesis: Comments section option, research filters,.. • Hire and evaluate team make sure that team’s goals are aligned with StudensTry’s vision and the team is meeting the needs of StudensTry • Hypothesis: how many people should integrate the team, should we have one team per country,… • Manage cash flows make cash flows projections, manage shortfalls, set cash flows targets, • Hypothesis: types of payments (companies: pay per click and students: success fees) • Technical development of the website and app creation of crawlers and design Support activities
- 5. Key Activities Activities Immediate Predecessors Department A. Search for a job START Operations B. Jobs announcements A Partner Companies C. Interactions with partners to get jobs B Operations D. Advertising campaigns C Marketing and Sales E. Work with marketing team C (worst case scenario not succeeded) Marketing and Sales F. Apply for a job C (if succeeded) Clients: Students G. Work with marketing team F (worst case scenario not succeeded) Marketing and Sales H. Pay success fee F (if succeeded) Clients I. Account for revenues and costs H Finance Department Process example: search for a job
- 7. Key Resources Position Marketing Director Main Goals Acquisition of new customers every week and keeping the website advertised trying to make it a top of mind Strategic Tasks Identify targets. Plans the marketing and advertising activities as well as the action plans for sales. Tactical tasks Promotes the offer in the Target markets, make executive sales visits, make presentations and contracts of advertisement and sales. Guides Use Google Adwords, Analytics and Trends to do campaigns, search for trends among other advertisement campaigns Position Operations Director Main Goals Assuring that the website has new, different and appropriate jobs every week Strategic Tasks Identify and selecting the jobs offers. Defining the plan for the premium services. Tactical tasks Making the transitions between the customers and the companies and the customers and the premium service Guides Using CRM for contacting and interacting with customers and using databases for the interaction with the companies
- 8. Key Resources Position Financial Director Main Goals Assuring that the financial information and all the financing process is working at a 100% level Strategic Tasks Checking and planning the revenues and costs sources Taking care of the financial legal part. Tactical tasks Managing the Website revenues, costs and other financial information Guides Working with accountants and financial programms Position General Director Main Goals Assuring that every business is working at 100% level Strategic Tasks Planing the business at a top management level, Taking care of the legal part of the business. Tactical tasks Delegating the business tasks to the directors of the main areas, coordinating the directors. Works on the company investments and profitability and takes actions regarding the company stakeholders Guides Working with strategic tools to assure market penetration and growth
- 9. Key Resources - Hypotheses Hypotheses How to validate hypotheses General Director The need for having someone managing and coordinating all business areas Research of the main business areas of the project Marketing and Sales Director The need for having someone responsible for Sales and Marketing of the company Market forecast on calculated Sales and Customers/Companies Operations Director The need of having someone coordinating the major operational tasks Research on the most important operational activities Financial Director The need of having someone taking care of the financial and accounting part Research of financial parts for the business by listing all the financial activities
- 10. Key Partners
- 11. Key Partners At the beginning: Identified the 10 most important Hypotheses Already validated: Customer Segments Customer Relationship Value Proposition Business Canvas Area Hypothesis How to validate? Revenue Stream Pay per click, Premium Service, Company Adv., Freemium Service Interviews (cont.) Key Partners Human Resources Companies; Parish Councils; Universities and High Schools Interviews (cont.) Key activities Management of Online Platform; Marketing through social media Group Analysis Key Resources Registered Students and Partners Market Forecast Cost Structure Operational Costs; Employees Group Analysis Channels Youth radio stations; Outdoors Group Analysis What is Missing?
- 12. Key Partners Key Partners Key Resources we get from them Type of Strategic Alliance Motivations Human Resources Companies Know-How of recruitment processes; Connections with more companies to post offers on the platform, as well as with more candidates (students); Sponsorship Cooperation between competing companies Risk and Uncertainty reduction Universities and High Schools Students that feel the desire to register on our platform; Sponsorship “Buyer-seller” strategic supply of students Acquisition of resources City Halls and Parish Councils Connections with more companies to post offers on the platform, as well as with more candidates (students); Sponsorship Joint-venture to develop new business cooperation Economies of Scale Key Partners (Cooperations so far):
- 13. Questions & Comments Follow us on Facebook
Editor's Notes
- #2: 10 min presentation