xORGANISATIONAL STRUCUTRES
TO OVERSEE
NEW PRODUCT DEVELOPMENT
PRODUCT
MANAGERS
But product managers maybe busy managing
Existing products…..
NEW-PRODUCT
MANAGERS
Or
Growth Leaders
They Report to category managers…
High Level
Management
Committee
Reviews and Accepts Proposals…
NEW PRODUCT
DEPARTMENT
• Headed by a manager with substantial
authority..
• Responsibilities include generating and
screening new ideas…
Cross Functional
Teams
• Cross-functional teams can collaborate and
use concurrent new product development to
push new products to the market….
STAGE GATE
SYSTEMS
Organisational structures used to oversee product development
RECAP
Organisational structures used to oversee product development
Thank You !
Chandra Has Dondapati

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Organisational structures used to oversee product development