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MAKE YOUR DATA-DRIVEN AMBITIONS COME TRUE
WHEREVER YOU ARE IN THE WORLD 1
Organising
Advanced Analytics
for Success
Robin van den Brink
Analytics Translator
Lead of Xomnia X-Force
old sci-fi books
Your big data
partner
We are a team of Data Scientists, Big Data
Engineers and Analytics Translators
empowering organisations to create
maximum value out of data
Robin van den Brink
Analytics Translator
Lead of Xomnia X-Force
old sci-fi books
“We have a team of data
scientists”
“I run it every week in a
notebook and send the
output by mail”
“We should use ML”
“I want to use deep
learning”
“We had to productionize
a POC with 3000+ lines
of code and 6+ months of
effort”
“We have a team of data
scientists”
“I run it every week in a
notebook and send the
output by mail”
“We should use ML”
“I want to use deep
learning”
“We had to productionize
a POC with 3000+ lines
of code and 6+ months of
effort”
“We have a team of data
scientists”
“I run it every week in a
notebook and send the
output by mail”
“We should use ML”
“I want to use deep
learning”
“We had to productionize
a POC with 3000+ lines
of code and 6+ months of
effort”
“We have a team of data
scientists”
“I run it every week in a
notebook and send the
output by mail”
“We should use ML”
“I want to use deep
learning”
“We had to productionize
a POC with 3000+ lines
of code and 6+ months of
effort”
ORGANISING YOUR ADVANCED ANALYTICS PROJECTS FOR SUCCESS - Big Data Expo 2019
To enable a data
driven future your
company needs to
overcome the
“Credibility” phase
of Data Science
START WITH
FINDING THE RIGHT PROBLEM
A FEW
REASONS WHY
FINDING THE
RIGHT
PROBLEM IS
IMPORTANT
Fully understand the problem to find a solution
from an end users perspective
Machine Learning is a tool not a goal
don’t add unnecessary uncertainty
Adding business value
no buy in for hobby projects
Good Data Scientists are rare and expensive
challenge them to reach full potential
A FEW
REASONS WHY
FINDING THE
RIGHT
PROBLEM IS
IMPORTANT
Fully understand the problem to find a solution
from an end users perspective
Machine Learning is a tool not a goal
don’t add unnecessary uncertainty
Adding business value
no buy in for hobby projects
Good Data Scientists are rare and expensive
challenge them to reach full potential
A FEW
REASONS WHY
FINDING THE
RIGHT
PROBLEM IS
IMPORTANT
Fully understand the problem to find a solution
from an end users perspective
Machine Learning is a tool not a goal
don’t add unnecessary uncertainty
Adding business value
no buy in for hobby projects
Good Data Scientists are rare and expensive
challenge them to reach full potential
A FEW
REASONS WHY
FINDING THE
RIGHT
PROBLEM IS
IMPORTANT
Fully understand the problem to find a solution
from an end users perspective
Machine Learning is a tool not a goal
don’t add unnecessary uncertainty
Adding business value
no buy in for hobby projects
Good Data Scientists are rare and expensive
challenge them to reach full potential
IDEATE
EXPERIMENT
DEFINE
BUILD
EVALUATE
LEARN
DATA
INSIGHTS
STRATEGIC
TOPICS
OPERATIONAL
PROBLEMS
INNOVATIVE
DISRUPTIONS
DEPLOY
EMPATHIZE
DEFINING THE PROBLEM SOLVING THE PROBLEM
MOVE ON
ORGANISING YOUR ADVANCED ANALYTICS PROJECTS FOR SUCCESS - Big Data Expo 2019
HOW CAN WE PREDICT DELAYS TO MITIGATE
THE IMPACT ON THE OPERATIONS?
BUILD A
MULTIDISCIPLINARY TEAM
HOW WE DEFINE
THE WORK OF
DATA SCIENTISTS
DOMAIN
KNOWLEDGE
COMPUTER
SCIENCE
MATH AND
STATISTICS
DATA
SCIENCE
Machine
Learning
Software
Engineering
Traditional
Research
[..] — a solid foundation in math, statistics, probability, and computer science —
and certain habits of mind. He wants people with a feel for business issues and
empathy for customers. Then, he says, he builds on all that with on-the-job training
and an occasional course in a particular technology.
If “sexy” means having rare qualities that are much in demand, data scientists are
already there. They are difficult and expensive to hire and, given the very competitive
market for their services, difficult to retain. There simply aren’t a lot of people with
their combination of scientific background and computational and analytical skills.
Data Scientist: The Sexiest Job of the 21st Century
by Thomas H. Davenport and D.J. Patil
From the October 2012 Issue
[..] — a solid foundation in math, statistics, probability, and computer science — and
certain habits of mind. He wants people with a feel for business issues and empathy
for customers. Then, he says, he builds on all that with on-the-job training and an
occasional course in a particular technology.
If “sexy” means having rare qualities that are much in demand, data scientists
are already there. They are difficult and expensive to hire and, given the very
competitive market for their services, difficult to retain. There simply aren’t a lot of
people with their combination of scientific background and computational and
analytical skills.
Data Scientist: The Sexiest Job of the 21st Century
by Thomas H. Davenport and D.J. Patil
From the October 2012 Issue
SO, WHAT IF WE
MISINTERPRETED
THIS VENN
DIAGRAM? DOMAIN
KNOWLEDGE
COMPUTER
SCIENCE
MATH AND
STATISTICS
COMBINE SKILLS
INSTEAD OF
HUNTING FOR
UNICORNS
DATA SCIENCE
ANALYTICS
TRANSLATOR
DATA
ENGINEER
DATA
SCIENTIST
ANALYTICS
TRANSLATOR
DATA
ENGINEER
DATA
SCIENTIST
CONNECT WITH
IMPORTANT
PARTNERS IN YOUR
ORGANISATION
IT
BUSINESS
DATA
Example
DEVELOPING
DATA DRIVEN
PRODUCTS
Unreleased video from
Shipping Technology
ITERATE AND
SHIP AS OFTEN AS POSSIBLE
ADVANCED
ANALYTICS
PROJECTS ARE
UNCLEAR AND
UNCERTAIN
Clear
Unclear
Certain Uncertain
Requirements
Technology
WE WANT TO
VALIDATE OUR
ASSUMPTIONS
IN THE REAL
WORLD
Start simple
Prioritise model deployment early
Force the validation of business value
Move on if assumptions aren’t met
Anticipate on unexpected consequences of your
models interference
WE WANT TO
VALIDATE OUR
ASSUMPTIONS
IN THE REAL
WORLD
Start simple
Prioritise model deployment early
Force the validation of business value
Move on if assumptions aren’t met
Anticipate on unexpected consequences of your
models interference
WE WANT TO
VALIDATE OUR
ASSUMPTIONS
IN THE REAL
WORLD
Start simple
Prioritise model deployment early
Force the validation of business value
Move on if assumptions aren’t met
Anticipate on unexpected consequences of your
models interference
WE WANT TO
VALIDATE OUR
ASSUMPTIONS
IN THE REAL
WORLD
Start simple
Prioritise model deployment early
Force the validation of business value
Move on if assumptions aren’t met
Anticipate on unexpected consequences of your
models interference
Start simple
Prioritise model deployment early
Force the validation of business value
Move on if assumptions aren’t met
Anticipate on unexpected consequences of your
models interference
WE WANT TO
VALIDATE OUR
ASSUMPTIONS
IN THE REAL
WORLD
IDEATE
EXPERIMENT
DEFINE
BUILD
EVALUATE
LEARN
DATA
INSIGHTS
STRATEGIC
TOPICS
OPERATIONAL
PROBLEMS
INNOVATIVE
DISRUPTIONS
DEPLOY
EMPATHIZE
DEFINING THE PROBLEM SOLVING THE PROBLEM
MOVE ON
ORGANISING YOUR ADVANCED ANALYTICS PROJECTS FOR SUCCESS - Big Data Expo 2019
TAKE
AWAYS
Build multi-disciplinary teams
Combine the skills of an analytics translator, data
scientist(s) and data engineer(s) to accelerate the
business
Collaborate with the (end) users
Work closely with business stakeholders to achieve
maximum value and adoption
Iterate fast and ship often
Get your solution in the real world to find the right
solution and adjust accordingly
Start with the problem
Be critical and find a problem where ML/AI adds value.
Don’t find a problem for ML/AI. These are all wrong.
QUESTIONS?
Feel free to reach out and start a discussion
about your or our projects!
robin.vandenbrink@xomnia.com

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ORGANISING YOUR ADVANCED ANALYTICS PROJECTS FOR SUCCESS - Big Data Expo 2019

  • 1. MAKE YOUR DATA-DRIVEN AMBITIONS COME TRUE WHEREVER YOU ARE IN THE WORLD 1 Organising Advanced Analytics for Success
  • 2. Robin van den Brink Analytics Translator Lead of Xomnia X-Force old sci-fi books
  • 3. Your big data partner We are a team of Data Scientists, Big Data Engineers and Analytics Translators empowering organisations to create maximum value out of data Robin van den Brink Analytics Translator Lead of Xomnia X-Force old sci-fi books
  • 4. “We have a team of data scientists” “I run it every week in a notebook and send the output by mail” “We should use ML” “I want to use deep learning” “We had to productionize a POC with 3000+ lines of code and 6+ months of effort”
  • 5. “We have a team of data scientists” “I run it every week in a notebook and send the output by mail” “We should use ML” “I want to use deep learning” “We had to productionize a POC with 3000+ lines of code and 6+ months of effort”
  • 6. “We have a team of data scientists” “I run it every week in a notebook and send the output by mail” “We should use ML” “I want to use deep learning” “We had to productionize a POC with 3000+ lines of code and 6+ months of effort”
  • 7. “We have a team of data scientists” “I run it every week in a notebook and send the output by mail” “We should use ML” “I want to use deep learning” “We had to productionize a POC with 3000+ lines of code and 6+ months of effort”
  • 9. To enable a data driven future your company needs to overcome the “Credibility” phase of Data Science
  • 10. START WITH FINDING THE RIGHT PROBLEM
  • 11. A FEW REASONS WHY FINDING THE RIGHT PROBLEM IS IMPORTANT Fully understand the problem to find a solution from an end users perspective Machine Learning is a tool not a goal don’t add unnecessary uncertainty Adding business value no buy in for hobby projects Good Data Scientists are rare and expensive challenge them to reach full potential
  • 12. A FEW REASONS WHY FINDING THE RIGHT PROBLEM IS IMPORTANT Fully understand the problem to find a solution from an end users perspective Machine Learning is a tool not a goal don’t add unnecessary uncertainty Adding business value no buy in for hobby projects Good Data Scientists are rare and expensive challenge them to reach full potential
  • 13. A FEW REASONS WHY FINDING THE RIGHT PROBLEM IS IMPORTANT Fully understand the problem to find a solution from an end users perspective Machine Learning is a tool not a goal don’t add unnecessary uncertainty Adding business value no buy in for hobby projects Good Data Scientists are rare and expensive challenge them to reach full potential
  • 14. A FEW REASONS WHY FINDING THE RIGHT PROBLEM IS IMPORTANT Fully understand the problem to find a solution from an end users perspective Machine Learning is a tool not a goal don’t add unnecessary uncertainty Adding business value no buy in for hobby projects Good Data Scientists are rare and expensive challenge them to reach full potential
  • 17. HOW CAN WE PREDICT DELAYS TO MITIGATE THE IMPACT ON THE OPERATIONS?
  • 19. HOW WE DEFINE THE WORK OF DATA SCIENTISTS DOMAIN KNOWLEDGE COMPUTER SCIENCE MATH AND STATISTICS DATA SCIENCE Machine Learning Software Engineering Traditional Research
  • 20. [..] — a solid foundation in math, statistics, probability, and computer science — and certain habits of mind. He wants people with a feel for business issues and empathy for customers. Then, he says, he builds on all that with on-the-job training and an occasional course in a particular technology. If “sexy” means having rare qualities that are much in demand, data scientists are already there. They are difficult and expensive to hire and, given the very competitive market for their services, difficult to retain. There simply aren’t a lot of people with their combination of scientific background and computational and analytical skills. Data Scientist: The Sexiest Job of the 21st Century by Thomas H. Davenport and D.J. Patil From the October 2012 Issue
  • 21. [..] — a solid foundation in math, statistics, probability, and computer science — and certain habits of mind. He wants people with a feel for business issues and empathy for customers. Then, he says, he builds on all that with on-the-job training and an occasional course in a particular technology. If “sexy” means having rare qualities that are much in demand, data scientists are already there. They are difficult and expensive to hire and, given the very competitive market for their services, difficult to retain. There simply aren’t a lot of people with their combination of scientific background and computational and analytical skills. Data Scientist: The Sexiest Job of the 21st Century by Thomas H. Davenport and D.J. Patil From the October 2012 Issue
  • 22. SO, WHAT IF WE MISINTERPRETED THIS VENN DIAGRAM? DOMAIN KNOWLEDGE COMPUTER SCIENCE MATH AND STATISTICS
  • 23. COMBINE SKILLS INSTEAD OF HUNTING FOR UNICORNS DATA SCIENCE ANALYTICS TRANSLATOR DATA ENGINEER DATA SCIENTIST
  • 26. ITERATE AND SHIP AS OFTEN AS POSSIBLE
  • 28. WE WANT TO VALIDATE OUR ASSUMPTIONS IN THE REAL WORLD Start simple Prioritise model deployment early Force the validation of business value Move on if assumptions aren’t met Anticipate on unexpected consequences of your models interference
  • 29. WE WANT TO VALIDATE OUR ASSUMPTIONS IN THE REAL WORLD Start simple Prioritise model deployment early Force the validation of business value Move on if assumptions aren’t met Anticipate on unexpected consequences of your models interference
  • 30. WE WANT TO VALIDATE OUR ASSUMPTIONS IN THE REAL WORLD Start simple Prioritise model deployment early Force the validation of business value Move on if assumptions aren’t met Anticipate on unexpected consequences of your models interference
  • 31. WE WANT TO VALIDATE OUR ASSUMPTIONS IN THE REAL WORLD Start simple Prioritise model deployment early Force the validation of business value Move on if assumptions aren’t met Anticipate on unexpected consequences of your models interference
  • 32. Start simple Prioritise model deployment early Force the validation of business value Move on if assumptions aren’t met Anticipate on unexpected consequences of your models interference WE WANT TO VALIDATE OUR ASSUMPTIONS IN THE REAL WORLD
  • 35. TAKE AWAYS Build multi-disciplinary teams Combine the skills of an analytics translator, data scientist(s) and data engineer(s) to accelerate the business Collaborate with the (end) users Work closely with business stakeholders to achieve maximum value and adoption Iterate fast and ship often Get your solution in the real world to find the right solution and adjust accordingly Start with the problem Be critical and find a problem where ML/AI adds value. Don’t find a problem for ML/AI. These are all wrong.
  • 37. Feel free to reach out and start a discussion about your or our projects! robin.vandenbrink@xomnia.com