Hlaing Htun Maung 
Sales Manager 
Mandalay Branch
Agenda 
1. Current organization structure 
2. Manpower and vehicle power status 
3. Channel distribution comparison 
4. Budgeting for next quarter 
5. Cost to sales 
6. New product distribution strategy 
7. Penetration concept
Northern Myanmar Head of Sales Operation Structure 
(Regional 
Operation 
Manager) 
(HR Department) 
(Distributor 
Manager) 
(Sales Admin 
Officer) 
(Area Executive) (Area Executive) (Area Executive) (Area Executive) 
(SD Supervisor) (SD Supervisor) 
(CDD Zaygyo 
Supervisor) 
(Senior Sales Rep) 
(RDD Supervisor) 
(Senior Sales Rep) 
(RDD Supervisor) 
(Junior Sales Rep) 
(Junior Sales Rep) 
(Area Executive) 
(Sales Drive) 
(Junior Sales Rep) 
(RDD Supervisor) 
(Sales Drive) 
(Senior Sales Rep) 
(Sales Drive) 
(Senior Sales Rep) 
(Sales Drive) 
(Junior Sales Rep) 
(Sales Drive) 
(Senior Sales Rep) 
(Sales Drive) 
(Senior Sales Rep) 
(Sales Drive) 
(Sales Drive) (Sales Drive) 
(RDD Supervisor) 
(Sales Drive) 
(Senior Sales Rep) 
(Sales Drive) 
(SD Supervisor) 
(Senior Sales Rep) (Senior Sales Rep) 
(Senior Sales 
Clerk) 
(Junior Sales Rep) 
(Senior Sales Rep) 
(Sales Drive) 
(CDD Supervisor) 
(Junior Sales 
Clerk) 
(Senior Sales 
Clerk) 
(Junior Sales 
Clerk) 
(Senior Sales 
Clerk) 
(Junior Sales 
Clerk) 
(Admin Clerk) 
(Homelin Depot) (Meikhtila Depot) 
(Sales Manager) 
Sales 
Department 
Marketing 
Department 
Myitkyina 
Branch 
Taunggi Branch 
North Shan Trip 
(Coffee) 
East AYWD Trip 
(Soft Drink) 
1.Mini Trip 
(Coffee) 
2.Mini Trip 
(Soft Drink) 
MC-PKK Trip 
(Coffee) 
Kalay Trip 
(Coffee) 
SB-KT Trip 
(Coffee) 
West AYWD Trip 
(Soft Drink) 
(Junior Sales Rep) 
(Junior Sales Rep) 
Monywa Depot 
(Soft Drink) 
(Junior Sales Rep) 
(Junior Sales Rep) 
(Junior Sales Rep) 
(Junior Sales Rep) 
(Senior Sales Rep) 
(Sales Drive) 
Monywa Trip 
(Coffee)
Sales Department 
Man Power Vehicle Power 
Position Current Need Total 
1. Sales Manager 1 - 1 
2. Distributor Manager 1 1 
3. Area Executive 5 - 5 
4. SD Supervisor 3 1 4 
5. CDD Supervisor 2 - 2 
6. RDD Supervisor 4 - 4 
7. Senior Sales Rep 10 1 11 
8. Junior Sales Rep 8 3 11 
9. Sales Drive 9 4 13 
10. Sales Admin Officer 1 - 1 
11. Admin Clerk 1 - 1 
12. Senior Sales Clerk 3 - 3 
13. Junior Sales Clerk 3 - 3 
14. SD Sales Rep 34 - 34 
15. Delivery Driver 3 - 3 
Total 88 9 97 
14’ Canter Box Department Multi-Task 
9B/4032 Sales MC-PKK (Coffee) 
9B/3615 Sales Kaw Lin-Katha (Coffee) 
2D/6512 (10') Sales Monywa (Soft Drink) 
9B/4028 Sales Kalin-Katha (Soft Drink) 
9B/ 4399 Sales MC-PKK (Soft Drink) 
9B/7296 Admin North Shan (Soft Drink) 
9B/3740 Admin 
4B/3351 (18') Admin 
4B/3218 Admin Delivery 
3C/3736 Admin Delivery 
3C/5722 (10') Admin Delivery 
Light Truck Department Multi-Task 
8E/9517 Sales Mini Trip (Soft Drink) 
8F/1680 Sales Mini Trip (Coffee) 
8F/7520 Sales Monywa (Coffee) 
5G/6885 Admin Delivery 
Hijet Department Multi-Task 
2G/6120 Sales CDD 
5G/4780 Sales CDD 
5G/4766 Sales CDD 
5B/4302 (Suzuki) Sales CDD 
Motor Cycle 3 Bike Sales W/S 
Motor Cycle 4 Bike Sales CDD
1st Half Year Distribution Share 2014 
CDD 
13% 
SD 
68% 
RDD 
19% 
1st Half Year Distribution Share 2013 
CDD 
14% 
RDD 
9% 
SD 
77% 
1st Half Year Item by Item Distribution Share 2013 1st Half Year Item by Item Distribution Share 2014
3rd Quarter 2014 Sales Forecast and Estimate Expenses Comparison 
Monthly Estimate Expenditures Budget 2014 
27% 
52,486,000 
25% 
50,201,000 
24% 
47,646,000 
23% 
46,326,000 
September October November December 
- 3rd Quarter Expenditures Ks 196,659,000 
- Average Per-Month Expenditure Ks 49,164,750 
- We had calculated in this expenditures are including with rental fees and overall. 
418,826,000 
Monthly Forecasting Sales Volume 2014 
24% 
205,905,100 
16% 
136,085,400 
10% 
85,530,500 
50% 
September October November December 
- 3rd Quarter Forecasting Sales Volume Ks 846,347,000 
- Average Per-Month Sales Volume Ks 211,586,750 
- Cost To Sales Rate 23% (15% Over)
September 
October 
November 
December 
Monthly Cost to Sales Comparison 
12% 
22% 
30% 
42% 
-3rd Quarter sales and expenses contribution 
- September Cost - 52,486,000 Sales - 418,826,000 % - 12 % 
- October Cost - 50,201,000 Sales - 205,905,100 % - 22% 
- November Cost - 47,646,000 Sales - 136,085,400 % - 30% 
- December Cost - 46,326,000 Sales - 85,530,500 % - 42% 
- Total Cost - 196,659,000 Sales - 846,347,000 % - 23%
New Product Distribution Strategy 
15% 20% 
65% 
Direct 
Distribu 
tion 
Special 
Area 
Sub Distributor 
Existing Whole 
Sales 
Wholesales 
On Premise and 
Retail Consumer 
Off Premise 
Primary Sales Focus Channel 
Jan-Jul 2014 
Aug-Dec 2014 2015 
Marketing 
Department 
Contribution
New Product Penetration Strategic Concept 
'' One Product One Outlet '' 
Hlaing Htun Maung 
(Sales Manager)

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Orgnization Structure In Upper Myanmar Sales Department

  • 1. Hlaing Htun Maung Sales Manager Mandalay Branch
  • 2. Agenda 1. Current organization structure 2. Manpower and vehicle power status 3. Channel distribution comparison 4. Budgeting for next quarter 5. Cost to sales 6. New product distribution strategy 7. Penetration concept
  • 3. Northern Myanmar Head of Sales Operation Structure (Regional Operation Manager) (HR Department) (Distributor Manager) (Sales Admin Officer) (Area Executive) (Area Executive) (Area Executive) (Area Executive) (SD Supervisor) (SD Supervisor) (CDD Zaygyo Supervisor) (Senior Sales Rep) (RDD Supervisor) (Senior Sales Rep) (RDD Supervisor) (Junior Sales Rep) (Junior Sales Rep) (Area Executive) (Sales Drive) (Junior Sales Rep) (RDD Supervisor) (Sales Drive) (Senior Sales Rep) (Sales Drive) (Senior Sales Rep) (Sales Drive) (Junior Sales Rep) (Sales Drive) (Senior Sales Rep) (Sales Drive) (Senior Sales Rep) (Sales Drive) (Sales Drive) (Sales Drive) (RDD Supervisor) (Sales Drive) (Senior Sales Rep) (Sales Drive) (SD Supervisor) (Senior Sales Rep) (Senior Sales Rep) (Senior Sales Clerk) (Junior Sales Rep) (Senior Sales Rep) (Sales Drive) (CDD Supervisor) (Junior Sales Clerk) (Senior Sales Clerk) (Junior Sales Clerk) (Senior Sales Clerk) (Junior Sales Clerk) (Admin Clerk) (Homelin Depot) (Meikhtila Depot) (Sales Manager) Sales Department Marketing Department Myitkyina Branch Taunggi Branch North Shan Trip (Coffee) East AYWD Trip (Soft Drink) 1.Mini Trip (Coffee) 2.Mini Trip (Soft Drink) MC-PKK Trip (Coffee) Kalay Trip (Coffee) SB-KT Trip (Coffee) West AYWD Trip (Soft Drink) (Junior Sales Rep) (Junior Sales Rep) Monywa Depot (Soft Drink) (Junior Sales Rep) (Junior Sales Rep) (Junior Sales Rep) (Junior Sales Rep) (Senior Sales Rep) (Sales Drive) Monywa Trip (Coffee)
  • 4. Sales Department Man Power Vehicle Power Position Current Need Total 1. Sales Manager 1 - 1 2. Distributor Manager 1 1 3. Area Executive 5 - 5 4. SD Supervisor 3 1 4 5. CDD Supervisor 2 - 2 6. RDD Supervisor 4 - 4 7. Senior Sales Rep 10 1 11 8. Junior Sales Rep 8 3 11 9. Sales Drive 9 4 13 10. Sales Admin Officer 1 - 1 11. Admin Clerk 1 - 1 12. Senior Sales Clerk 3 - 3 13. Junior Sales Clerk 3 - 3 14. SD Sales Rep 34 - 34 15. Delivery Driver 3 - 3 Total 88 9 97 14’ Canter Box Department Multi-Task 9B/4032 Sales MC-PKK (Coffee) 9B/3615 Sales Kaw Lin-Katha (Coffee) 2D/6512 (10') Sales Monywa (Soft Drink) 9B/4028 Sales Kalin-Katha (Soft Drink) 9B/ 4399 Sales MC-PKK (Soft Drink) 9B/7296 Admin North Shan (Soft Drink) 9B/3740 Admin 4B/3351 (18') Admin 4B/3218 Admin Delivery 3C/3736 Admin Delivery 3C/5722 (10') Admin Delivery Light Truck Department Multi-Task 8E/9517 Sales Mini Trip (Soft Drink) 8F/1680 Sales Mini Trip (Coffee) 8F/7520 Sales Monywa (Coffee) 5G/6885 Admin Delivery Hijet Department Multi-Task 2G/6120 Sales CDD 5G/4780 Sales CDD 5G/4766 Sales CDD 5B/4302 (Suzuki) Sales CDD Motor Cycle 3 Bike Sales W/S Motor Cycle 4 Bike Sales CDD
  • 5. 1st Half Year Distribution Share 2014 CDD 13% SD 68% RDD 19% 1st Half Year Distribution Share 2013 CDD 14% RDD 9% SD 77% 1st Half Year Item by Item Distribution Share 2013 1st Half Year Item by Item Distribution Share 2014
  • 6. 3rd Quarter 2014 Sales Forecast and Estimate Expenses Comparison Monthly Estimate Expenditures Budget 2014 27% 52,486,000 25% 50,201,000 24% 47,646,000 23% 46,326,000 September October November December - 3rd Quarter Expenditures Ks 196,659,000 - Average Per-Month Expenditure Ks 49,164,750 - We had calculated in this expenditures are including with rental fees and overall. 418,826,000 Monthly Forecasting Sales Volume 2014 24% 205,905,100 16% 136,085,400 10% 85,530,500 50% September October November December - 3rd Quarter Forecasting Sales Volume Ks 846,347,000 - Average Per-Month Sales Volume Ks 211,586,750 - Cost To Sales Rate 23% (15% Over)
  • 7. September October November December Monthly Cost to Sales Comparison 12% 22% 30% 42% -3rd Quarter sales and expenses contribution - September Cost - 52,486,000 Sales - 418,826,000 % - 12 % - October Cost - 50,201,000 Sales - 205,905,100 % - 22% - November Cost - 47,646,000 Sales - 136,085,400 % - 30% - December Cost - 46,326,000 Sales - 85,530,500 % - 42% - Total Cost - 196,659,000 Sales - 846,347,000 % - 23%
  • 8. New Product Distribution Strategy 15% 20% 65% Direct Distribu tion Special Area Sub Distributor Existing Whole Sales Wholesales On Premise and Retail Consumer Off Premise Primary Sales Focus Channel Jan-Jul 2014 Aug-Dec 2014 2015 Marketing Department Contribution
  • 9. New Product Penetration Strategic Concept '' One Product One Outlet '' Hlaing Htun Maung (Sales Manager)