The document discusses using PHP's magic methods like __call() to build a productive development framework similar to Ruby on Rails. It describes how __call() allows defining "magic methods" to handle unknown method calls. Two approaches for implementing an object-relational model are presented: 1) defining __call() in the data object class and 2) defining it generically and using a map of method handlers. The second approach is more scalable. Aggregation is also discussed as a way to add features like versioning. The framework aims to provide productive development while maintaining PHP's advantages over Rails for adoption and hosting.